首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、It is competitive in the market. B、It is rising gradually. C、It couldn’t be lowered at all. D、It makes a good profit. C本题考查事物特
A、It is competitive in the market. B、It is rising gradually. C、It couldn’t be lowered at all. D、It makes a good profit. C本题考查事物特
admin
2016-09-14
97
问题
W: Frank, we just got our sales figures in and the numbers are very disappointing. What’s going on here?
M: Maybe we should brainstorm some ideas for a radical reinvention of our sales and marketing plan.
W: Yeah, let’s do that right now. What do you think is the problem?
M: Well, it seems our competitors have managed to carve a niche in the market.(6)They are now perceived as more "cool" or trendy than we are. Perhaps we should consider getting some celebrity endorsements.
W: That’s not a bad idea.
M: I’d also suggest we reevaluate our packaging. Right now the box we sell our product in seems a little drab and colorless.
W: Yes, we could redesign our packaging. But on the other hand, there is a recent trend to move away from excessive packaging. You know, to help save the environment.
M: That’s another way we could go.(7)We could reduce our packaging, and then advertise our environment-friendly business policies. Being "green" is definitely cool these days.
W: What about our pricing? Are we competitive?
M: Actually, we are roughly 15% more expensive than our closest competitors.(8)But it’s going to be hard to cut costs any further, as we are already operating on a very slim margin.
W: There’re always ways to cut costs: we just have to think outside the box. Perhaps we should consider relocating one of our factories to a more cost-efficient country.
M: We can also talk to our vendors about where they place our products. Perhaps if they’re placed in a more prominent location in stores, they’ll catch the eyes of more customers.
W:(9)Would it help if we offered a mega sale to clear out some of our inventories? We might not make a lot of money, but we might gain some brand awareness.
M: That’s a great idea. Getting people talking about our brand would be a big boost.
W: Another idea is for us to reevaluate where we are spending our advertising dollar.
M: Right now, we break it down between all the major media outlets.(10)Television advertising gets 45% of our budget, 30% goes to print media, 20% goes to radio and 5% goes towards advertising online.
W: I think we should boost our online advertising. Online ads are cheap and they can reach a much wider audience.
M: All right, I’ll ask the advertisement department to make the changes.
W: If we can implement these new ideas by the end of this quarter, we might be able to reverse our sales slide and put ourselves in position for a major rebound to come next year.
M: That would be great.
6. What is the man’s idea about being trendy?
7. What is the way to deal with packaging to follow the recent trend of being " green" ?
8. What does the man imply about their pricing?
9. Why does the woman suggest offering a mega sale?
10. What takes up the most part of their advertising cost?
选项
A、It is competitive in the market.
B、It is rising gradually.
C、It couldn’t be lowered at all.
D、It makes a good profit.
答案
C
解析
本题考查事物特征。由句(8)可知,男士说很难再削减成本了,因为他们现在的利润已经很微薄了,由此推断,男士的意思是不能再降低价格了。因此答案为C。
转载请注明原文地址:https://kaotiyun.com/show/2fPK777K
0
专业英语四级
相关试题推荐
WhichofthefollowingisNOTthecharacteristicofhigh-incomechildren?
Whichofthefollowingisnotacompoundword(复合词)?
Theuniversityconsistendyreceivesahigh______forthequalityofitsteachingandresearch.
Certainlynocreatureintheseaisodderthanthecommonseacucumber.Alllivingcreatures,especiallyhumanbeings,havethei
Allherenergiesare______uponherchildrenandsheseemstohavelittletimeforanythingelse.
350,000unemployedpeoplesignedupforfinancialassistanceintheU.S.inearly______.
Theinternationalspacestationisgettinganew,inflatableroomthatresemblesagiantsparetire,NASAannouncedonWednesday
Thereoughttobelessanxietyovertheperceivedriskofmountainclimbingthan______inthepublicmindtoday.
Accordingtothepassage,thefocusofyoungcollegestudents’concernsabouthealthismainlyon
随机试题
EZNiFe-1(即Z408)铸铁焊条多用于补焊高强度灰铸铁件、球墨铸铁件的不重要部位及可锻铸铁件的缺陷。
药典规定“按干燥品(或无水物,或无溶剂)计算”是指
A、利血平B、利多卡因C、胺碘酮D、普罗帕酮E、奎宁丁不良反应导致折返性心律失常加重
渗透变形一般可分为()等类型。
下列情况中,不需要引用绝对地址的有()。
认股权证的剩余有效期越长,市价高于认购价格的可能性越小。()
小毛的妈妈经常为孩子着急:小毛迷上了游戏机,一次又一次,妈妈把小毛从游戏机房拽回来,可小毛挡不住游戏机的诱惑,总偷偷溜进游戏机房。小毛妈妈急得没法子,只得每天提前到校接小毛,回家看书做作业,双休日更是形影不离。问题:请运用所学心理学知识评析上述案例。
我国是一个团结统一的多民族国家.构建和谐的民族关系对我国意义重大。正确解决民族问题的基本原则是()。
母乳喂养是否更有利于孩子的智能发展?某研究团队肯定了这一点。团队对1500个孩子在他们9个月、2岁和4岁时进行了追踪测试,研究发现母乳喂养超过3-5个月的儿童在智力测试中得分高于母乳喂养少于3个月的儿童,而后者的得分又比没有经过母乳喂养的儿童高。下列选项如
A、Asenseofhumor.B、Goodlook.C、Intelligence.D、Outgoing.A
最新回复
(
0
)