首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Going International American businesses are part of a global economy regardless of how large and small they may be. Companies su
Going International American businesses are part of a global economy regardless of how large and small they may be. Companies su
admin
2009-09-12
78
问题
Going International
American businesses are part of a global economy regardless of how large and small they may be. Companies such as McDonald’s see expansion into new foreign markets as a primary strategy for boosting sales and profits. McDonald’s expands through various means from building company owned outlets to licensing and partnership agreements. McDonald’s is but one US company that has found domestic sales slowing due to saturated (饱和) domestic markets, thus leaving it little choice about how to increase earnings. PepsiCo is another US company that is pursuing overseas markets to overcome a less than satisfactory 4 to 5 percent domestic sales growth.
In general, companies go international for two basic sets of reasons: proactive and reactive. Proactive motives include the search for new customers, new markets, increased market share, increased return on investments, needed raw materials and other resources, tax advantages, lower costs and economies of scale. This last reason, economies of scale, encourages companies to find foreign partners to share the costs connected with building factories, conducting research, and expanding one’s sales and presence in additional markets.
The drive to reduce costs has led to setting up operations in countries with lower wages and fewer restrictions on business. Many businesses from around the world have chosen northern Mexico for its nearness to American customers and lower wages and benefits -- on average one- fourth to one-fifth those of the United States and Japan.
Reactive motives include the desire to escape from trade barriers, and other government regulations, to better serve customers and to remain competitive. Nearly every major foreign producer of automobiles has established subsidiaries (子公司) in the US to escape American trade restrictions. One example is Mercedes-Benz with its manufacturing operations in Alabama.
The desire to escape government regulation is not limited to automobile manufacturers. Japan’s largest cosmetics maker, the Shiseido Company, is planning to invade US and European markets in response to government actions. Shiseido had long enjoyed a comfortable dominance of Japan’s $14 billion-a-year cosmetics market. Lack of strict antitrust law (反垄断法) let it keep retail prices high, while import regulations shielded it from cheap foreign products. Not since 1995, Japan has clamped down on Shiseido’s business practices and deregulated cosmetics imports. Shiseido has now to enter foreign markets.
选项
答案
Expanding into overseas markets.
解析
转载请注明原文地址:https://kaotiyun.com/show/2m37777K
0
大学英语四级
相关试题推荐
Forthispart,youareallowed30minutestowriteanessaycommentingontheremark"Makingahundredfriendsisnotamiracle.
A、Thefirstinfectedvictim.B、AcoastalvillageinAfrica.C、Thedoctorwhofirstidentifiedit.D、Ariverrunningthroughthe
A、Becausehehasmanydutiesandresponsibilities.B、Becausehisworkingdaysareasflexibleasothers’.C、Becausehehas90em
A、Proteinwasrecognizedasanessentialcomponentofdiet.B、Vitaminsweresynthesizedfromfoods.C、Effectivemeasuresofweig
A、Avisittoseveralcoffee-growingplantations.B、Coffeepricesandhisadvertisingcampaign.C、Avacationonsomebeautifultr
HowtheShutdownHammeredtheU.S.EconomyA)Howmuchhavethegovernmentshutdownandthedefaultthreatcostus?Before
A、Thinkingbeforespeaking.B、Adoptingempathyduringcommunication.C、Focusingonthepresent.D、Listeningattentively.C讲座中提到,
A、Improvetheirself-learningability.B、Trytofollowtheirteachers.C、Emphasizetheircognitiveskills.D、Choosearewarding
Isscienceinfinite?Canitkeepgivingusprofoundinsightsintotheworldforever?Orisitalreadybumpingintolimits?Inhi
A、Verydoubtful.B、Quiteannoyed.C、Somewhatcurious.D、unpractical.CHowdoesthewomanthinkoftheman’sproject?
随机试题
在晶体中能反映晶格原子排列特征的最小几何单元称为晶胞。()
湿阻中焦之呕吐最宜选用
对于工业生产来说,提高传热膜系数最容易的方法是()。
男性,41岁,患肝硬化5年。5天来畏寒发热,体温38℃左右,全腹痛,腹部明显膨隆,尿量550ml/d。上述病例,最可能的诊断是
A.四逆汤B.当归四逆汤C.四逆散D.右归丸E.大建中汤患者四肢厥逆,恶寒蜷卧,呕吐不渴,腹痛下痢,神衰欲寐,舌苔白滑,脉微细。治疗应首选
中药酸水提取液中,能与雷氏铵盐产生沉淀的成分有
可作为退热药的首选,尤其适合老年人和儿童服用的药品是
工程施工招标,招标人接收投标人递交的投标文件时,应当()。
阅读下面材料,回答问题。1912年3月7日,临时参议院开始讨论。3月11日公布,规定民国主权属于国民全体。国民有人身、财产、言论、通信、居住和信教等自由,有请愿、选举、被选举的权利。在国家机构体制上,规定实行内阁制,内阁总理由议会的多数党产生,总理对总统
教育目的与培养目标之间的关系是()。
最新回复
(
0
)