首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Going International American businesses are part of a global economy regardless of how large and small they may be. Companies su
Going International American businesses are part of a global economy regardless of how large and small they may be. Companies su
admin
2009-09-12
87
问题
Going International
American businesses are part of a global economy regardless of how large and small they may be. Companies such as McDonald’s see expansion into new foreign markets as a primary strategy for boosting sales and profits. McDonald’s expands through various means from building company owned outlets to licensing and partnership agreements. McDonald’s is but one US company that has found domestic sales slowing due to saturated (饱和) domestic markets, thus leaving it little choice about how to increase earnings. PepsiCo is another US company that is pursuing overseas markets to overcome a less than satisfactory 4 to 5 percent domestic sales growth.
In general, companies go international for two basic sets of reasons: proactive and reactive. Proactive motives include the search for new customers, new markets, increased market share, increased return on investments, needed raw materials and other resources, tax advantages, lower costs and economies of scale. This last reason, economies of scale, encourages companies to find foreign partners to share the costs connected with building factories, conducting research, and expanding one’s sales and presence in additional markets.
The drive to reduce costs has led to setting up operations in countries with lower wages and fewer restrictions on business. Many businesses from around the world have chosen northern Mexico for its nearness to American customers and lower wages and benefits -- on average one- fourth to one-fifth those of the United States and Japan.
Reactive motives include the desire to escape from trade barriers, and other government regulations, to better serve customers and to remain competitive. Nearly every major foreign producer of automobiles has established subsidiaries (子公司) in the US to escape American trade restrictions. One example is Mercedes-Benz with its manufacturing operations in Alabama.
The desire to escape government regulation is not limited to automobile manufacturers. Japan’s largest cosmetics maker, the Shiseido Company, is planning to invade US and European markets in response to government actions. Shiseido had long enjoyed a comfortable dominance of Japan’s $14 billion-a-year cosmetics market. Lack of strict antitrust law (反垄断法) let it keep retail prices high, while import regulations shielded it from cheap foreign products. Not since 1995, Japan has clamped down on Shiseido’s business practices and deregulated cosmetics imports. Shiseido has now to enter foreign markets.
选项
答案
Expanding into overseas markets.
解析
转载请注明原文地址:https://kaotiyun.com/show/2m37777K
0
大学英语四级
相关试题推荐
A、Itwassynonymouswiththenameoftheplace.B、Itwasreconstructedafterbeingdestroyedin1993.C、Itisabeautifulbridge
Don’tFeartheMaleBabysitterFordecades,boys,notgirls,wereseenastheidealpeopletotakecareofchildren.Whydid
ShouldMedicalSchoolBeShortenedtoThreeYears?A)ForTravisHill,itwasanoffertoogoodtorefuse.Lastyearwhenth
A、Becausehehasmanydutiesandresponsibilities.B、Becausehisworkingdaysareasflexibleasothers’.C、Becausehehas90em
A、Avisittoseveralcoffee-growingplantations.B、Coffeepricesandhisadvertisingcampaign.C、Avacationonsomebeautifultr
A、India.B、Turkey.C、France.D、Germany.C原文中提到,罗马教皇格利高里十三世于1582年下令用新的日历替换旧的罗马儒略历,新日历提倡在1月1日庆祝新年。同年,法国采用了改革后的日历,将新年定在J月1日。因此答案为C。
Ifyouthinkgivingsomeonethecoldshoulderinflictspainonlyonthem,beware.Anewstudyshowsthatindividualswhodeliber
Isscienceinfinite?Canitkeepgivingusprofoundinsightsintotheworldforever?Orisitalreadybumpingintolimits?Inhi
I’vetwicebeentocollege-admissionswars,andasIsurveythebattlefield,somethingdifferentishappening.It’sone-upmanshi
A、Ithastodowiththetypeandvolumeofthebackgroundnoise.B、Ithastodowithshort-termmemoryforlisteningcomprehensi
随机试题
对于疑似神经节脑苷脂病的患儿,应进行的检查有
反射弧中枢兴奋扩布的特点是
采用二项式法计算负荷时,应注意()。
背景资料:某公寓楼工程,地下1层,地上10层,建筑面积1.5万m2,建筑檐高34.5m。施工单位进场后项目经理组织编制了施工组织设计,并按规划的总平面图要求进行了施工和各种设施的布置,之后开始了结构施工,在结构施工期间,政府监督部门对工程进行例行
跨河桥梁的高度,是指桥面与()的高差。
计算税款的一般作业程序是:审核申报单证、单据齐全正确、确认单货相符;正确归类、确定税率;审定或确定其完税价格,计算税款,填发税款缴纳证(税款缴纳书)交纳税义务人并由其交纳税款。()
关于奖学金,下列说法中正确的是()。
班集体形成的条件和前进的动力是()。
在考生文件夹下打开文档WORD.DOCX,按照要求完成下列操作并以该文件名(WORD.DOCX)保存文件。按照参考样式“word参考样式.jpg”完成设置和制作。具体要求如下:设置第四至第六段文字,要求首行缩进2个字符。将第四至第六段的段首“《报告
MuchoftheAmericananxietyaboutoldageisaflightfromtherealityofdeath.OneofthestrikingqualitiesoftheAmerican
最新回复
(
0
)