首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Publicity (宣传,报道) offers several benefits. There are no costs for message time or space. An ad in prime time television may cost
Publicity (宣传,报道) offers several benefits. There are no costs for message time or space. An ad in prime time television may cost
admin
2010-12-30
36
问题
Publicity (宣传,报道) offers several benefits. There are no costs for message time or space. An ad in prime time television may cost $250, 000 or more per minute, whereas a five-minute report on a network newscast would not cost anything. However, there are costs for news releases (发布) , a publicity department, and other items. As with advertising, publicity reaches a mass audience. Within a short time, new products or company policies are widely known.
Credibility (可信度) about messages is high, because they are reported in independent media. A newspaper review of a movie has more believability than an ad in the same paper, because the reader associates independence with objectivity. Similarly, people are more likely to pay attention to news reports than ads. Readers spend time reading the stories, but they flip through (草草翻阅) the ads. Furthermore, there may be hundreds of ads in a magazine. Feature stories (专题报道) are much fewer in number and stand out clearly.
Publicity also has some significant limitations. A firm has little control over messages, their timing, placement (报道顺序) , or coverage. It may issue detailed news releases and find only small portions of them reported by the media; and media have the ability to be much more critical than a company would like. A firm may want publicity during certain periods, such as when a new product is introduced or new store opened, but the media may not cover the introduction or opening until after the time it would aid the firm. Similarly, media determine the placement of a story; it may follow a report on crime or sports. Finally, the media ascertain (确定) whether to cover a story at all and the amount of coverage to be devoted to it. A company-sponsored (赞助) job program might go unreported or receive three-sentence coverage in a local newspaper.
The last sentence in the last paragraph implies that______.
选项
A、the placement of a story is not quite important
B、the report of a crime may not be true
C、local newspapers may not be interested in company-sponsored programs
D、publicity is always successful
答案
C
解析
本题为句意理解题。由最后一句中的“might go unreported”和“receive three-sentence coverage”可以看出,地方报纸可能对公司赞助的招聘信息并不感兴趣。故选C。
转载请注明原文地址:https://kaotiyun.com/show/34LC777K
本试题收录于:
英语题库普高专升本分类
0
英语
普高专升本
相关试题推荐
Since1950s,thecomputerindustryhas______.Themainideaofthispassageis______.
Since1950s,thecomputerindustryhas______.Wecandrawaconclusionfromthefirstparagraphthat______.
Ahobbycanbealmostanythingapersonlikestodoinhissparetime.Hobbyists【B1】______pets,buildmodelshipsanythingap
Ahobbycanbealmostanythingapersonlikestodoinhissparetime.Hobbyists【B1】______pets,buildmodelshipsanythingap
Ahobbycanbealmostanythingapersonlikestodoinhissparetime.Hobbyists【B1】______pets,buildmodelshipsanythingap
Awomanismorelikelytoseehercar,rifle,orcomputerasausefultoolbutnotinitselffascinating.
TheteacherrecommendedthatJack______mathorphysicsinsteadofEnglishbecausehewasquickatnumbers.
Chinese-AmericanstodayhavehigherincomesthanAmericansingeneral.One-fourthofall【36】Chinese-Americansareworkinginsci
Therearetwofactorswhichdetermineanindividual’sintelligence.Thefirstisthesortofbrainheisbornwith.Humanbrains
—I’mrunningatemperature.—______
随机试题
在Access中创建模块使用的语言是()
属于两个总体之间对比的相对指标为()。
本案中,县工商局向兴达公司颁发营业执照的行为,从行政行为的分类看,属于( )。本案中,县地方税务局和县工商局对兴达公司都实施了罚款行为,从行政法角度看,这两个处罚行为( )。
关于担保物权的表述正确的有()。
投资收益、资产减值损失和营业外收入都会影响企业的营业利润。()
某幼儿能够依靠生活作息制度来认识时间,如“下午是午睡起来以后”,这说明该幼儿()。
在十二平均律中,________是十二平均律组织中最小的音高距离。
如果台独分子对中国政府的严正声明和强烈抗议______,坚持______,他们必将______。依次填入划横线处的词语,最恰当的一组是()
什么是货币的储藏手段?[中国人民银行2001研]
Electricityplaysanessentialpartinourlife.Noonecandenythatelectriclightisnecessaryforpeople’slife.However,ca
最新回复
(
0
)