首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
With increasing prosperity, Western European youth is having a fling that is creating distinctive consumer and cultural patterns
With increasing prosperity, Western European youth is having a fling that is creating distinctive consumer and cultural patterns
admin
2019-09-18
61
问题
With increasing prosperity, Western European youth is having a fling that is creating distinctive consumer and cultural patterns.
The result has been the increasing emergence in Europe of that phenomenon well known in America as the "youth market." This is a market in which enterprising businesses cater to the demands of teenagers and older youths in all their rock mania and pop-art forms.
In Western Europe, the youth market may appropriately be said to be in its infancy. In some countries such as Britain, West Germany and France, it is more advanced than in others. Some manifestations of the market, chiefly sociological, have been recorded, but it is only just beginning to be the subject of organized consumer research and promotion.
Characteristics of evolving European youth market indicate dissimilarities as well as similarities to the American youth market.
The similarities:
The market’s basis is essentially the same—more spending power and freedom to use it in the hands of teenagers and older youth. Young consumers also make up an increasingly high proportion of the population.
As in the United States, youthful tastes in Europe extend over a similar range of products—records, leather jackets and "way-out", extravagantly styled clothing, cosmetics and soft drinks. Generally it now is difficult to tell in which direction trans-Atlantic teenage influences are flowing.
Also, a pattern of conformity dominates Europe youth as in this country, though in Britain the object is to wear clothes that "make the wearer stand out," but also make him "in," such as tight trousers and precisely tailored jackets.
Worship and emulation of "idols" in the entertainment field, especially the "pop" singers and other performers is pervasive. There’s also the same exuberance and unpredictability in sudden fad switches. In Paris, buyers of stores catering to the youth market carefully watch what dress is being worn by a popular television teenage singer to be ready for a sudden demand for copies. In Stockholm other followers of teenage fads call the youth market "attractive but irrational."
The most obvious differences between the youth market in Europe and that in the United States is in size. In terms of volume and variety sales, the market in Europe is only a shadow of its American counterpart, but it is a growing shadow.
The European youth market and the American one are similar in______.
选项
A、the youth’s spending power
B、the youth’s influences on the market
C、the proportion of the youth population
D、the kinds of products that interest the youth
答案
D
解析
第7段第1句开头的a similar range of products表明欧洲和美国的年轻人都喜欢同一类商品,因此D为本题答案。
转载请注明原文地址:https://kaotiyun.com/show/3AW7777K
0
大学英语六级
相关试题推荐
中国水运发展的历史源远流长。中国拥有众多河流,较长的海岸线,提供了优越的水上运输条件。早在商朝的时候帆船就出现了。春秋战国(theSpringandAutumnPeriodandtheWarringStatesPeriod)时期,水上运输
Naturally,inagroupofanimalsasdiverseasthesnakes,andwithsomanyvariedenemies,therearenumerousdefensivereactio
Naturally,inagroupofanimalsasdiverseasthesnakes,andwithsomanyvariedenemies,therearenumerousdefensivereactio
Peoplecannowavoidhavingtosortthroughalbumsfromseveraldifferentfriendswhentryingtoreliveparties,weddingsandot
Peoplecannowavoidhavingtosortthroughalbumsfromseveraldifferentfriendswhentryingtoreliveparties,weddingsandot
Insuchachanging,complexsocietyformerlysimplesolutionstoinformationalneedsbecomecomplicated.Manyoflife’sproblems
Smokersinthe"landofthefree"arefindingthemselvesincreasinglylessfreetopursuetheirhabit.NewYorkCityofficialsa
Throughouthistorymanhasobservedsuchnaturalcyclesastherisingandsettingofthesun,theebbandflowoftheoceantide
Throughouthistorymanhasobservedsuchnaturalcyclesastherisingandsettingofthesun,theebbandflowoftheoceantide
Lastyearatairportsacrosstheworld,18%offlightsweredelayed,leavingmillionsofpassengersstuckwithalotoftimeon
随机试题
对人有敌意的是谦虚的是
根据《房屋建筑工程和市政基础设施工程实行见证取样和送检的规定》,下列试块、试件和材料必须实施见证取样和送检的是()。
一个单位只能在一家金融机构开设一个基本存款账户,一般存款账户不得办理现金支付。()
国债回购交易实质是一种以()为抵押拆借资金的信用行为。
光纤通信是以光波作为信息载体,以光纤作为传输媒介的一种通信方式。从原理上看,构成光纤通信的基本物质要素是()。
领队对游客机票进行检查时,应重点检查()等内容。
关于雌激素的生理作用,哪些是正确的()。
定义部门关系模式:部门(部门号,部门名:部门成员;部门总经理),使它不满足第一范式的属性是
Solvingaproblemcanbebrokendownintoseveralsteps.First,theproblemmustbeidentifiedcorrectly.Psychologistsrefer【C1
A、TheGreenRevolution.B、TheUnitedNationsFoodandAgricultureOrganization.C、TheMillenniumSeedBankPartnership.D、TheMo
最新回复
(
0
)