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  3. Next month Britons will have yet more smartphones to choose from, when devices from Wiko, a two-year-old French company, go on s

Next month Britons will have yet more smartphones to choose from, when devices from Wiko, a two-year-old French company, go on s

admin2015-03-20  35
问题     Next month Britons will have yet more smartphones to choose from, when devices from Wiko, a two-year-old French company, go on sale. Wiko hopes that its phones, which in France start at around 70 Euros, will be as popular across Britain as at home. In 2013 nearly 7% of French first-time smartphone-buyers chose a Wiko. In early 2014 the firm claims to have been the second-biggest vendor in France.
    Wiko is not alone. In both rich countries and poor ones, cheaper smartphone brands are making inroads. Demand for costly phones, mainly in developed economies, is slowing, but that for less expensive devices is booming. People who will buy their first smartphones today perhaps care less about the brand and more about price than the richer, keener types of a few years ago. They are likely to pay less for a nice new smartphone than they did for their shabby old phone, because the cost of making smartphones has decreased.
    The declining cost of making phones means that buyers are getting more for their money. Two years ago the median price of a smartphone was $325. Last year it was $250. This year it may be $200. The cheapest phones will become cheaper still.
    All this is great for smartphone-buyers everywhere. It is less good news for the market leaders, Apple and Samsung—the only vendors making much money. Apple may evade being influenced by its operating system and apparently exceptional brand, although it has lately been selling cheaper iPhones. Samsung, which dominates the market for phones running on Google’s Android operating system, may be more vulnerable.
    Granted, Samsung makes cheaper devices as well as dearer ones, and it can afford some slimming of its margins. But its problem, Mr. Jeronimo, a researcher from Internet Data Center, says, is that it carries lots of costs, in research and development and in marketing, that cheaper rivals do not.
    Samsung is doubtless wise to this. Hence its attempt to push beyond the smartphone, into smart watches and wristbands, connected domestic appliances and the business market. The weather of Mobile-phone brands is variable: ask Ericsson, HTC, Motorola and Nokia—the previous successful brands. Samsung has spent buckets of gold building its name. It will not want to be replaced by the Wikos of the world.
From the first paragraph, we learn that______.
选项 A、Wiko has dominated the smartphone market in Britain
B、Wiko produces low-end smartphones
C、Wiko plans to cooperate with local smartphone manufactures in Britain
D、Britons show their passion for Wiko
答案B
解析 根据题干关键词定位到第一段。根据Wiko hopes that its phones，which in Francestart at around 70 Euros…可知，Wiko智能手机的起始销售价格很低，可判断其生产低端智能手机，故B项为正确答案。A项“Wiko已经主导了英国市场”与题意不符，文中讲的是Wiko将于下个月进军英国市场，故排除。C项“Wiko计划与英国当地智能手机制造商进行合作”和D项“英国人对Wiko表现出了极大热情”属于无中生有，文中并没有交代。
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