首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
There will eventually come a day when The New York Times ceases to publish stories on newsprint. Exactly when that day will be i
There will eventually come a day when The New York Times ceases to publish stories on newsprint. Exactly when that day will be i
admin
2017-12-11
42
问题
There will eventually come a day when The New York Times ceases to publish stories on newsprint. Exactly when that day will be is a matter of debate. "Sometime in the future," the paper’s publisher said back in 2010.
Nostalgia for ink on paper and the rustle of pages aside, there’ s plenty of incentive to ditch print. The infrastructure required to make a physical newspaper—printing presses, delivery trucks—isn’t just expensive; it’ s excessive at a time when online-only competitors don’t have the same set of financial constraints. Readers are migrating away from print anyway. And though print and sales still dwarf their online and mobile counterparts, revenue from print is still declining.
Overhead may be high and circulation lower, but rushing to eliminate its print edition would be a mistake, says BuzzFeed CEO Jonah Peretti.
Peretti says the Times shouldn’t waste time getting out of the print business, but only if they go about doing it the right way. "Figuring out a way to accelerate that transition would make sense for them," he said, "but if you discontinue it, you’re going to have your most loyal customers really upset with you."
Sometimes that’s worth making a change anyway. Peretti gives the example of Netflix discontinuing its DVD-mailing service to focus on streaming. "It was seen as a blunder," he said. The more turned out to be foresighted. And if Peretti were in change at the Times? "I wouldn’t pick a year to end print," he said. "I would raise prices and make it into more of a legacy product."
The most loyal customers would still get the product they favor, the idea goes, and they’d feel like they were helping sustain the quality of something they believe in. "So if you ’re overpaying for print, you could feel like you were helping," Peretti said. "Then increase it at a higher rate each year and essentially try to generate additional revenue." In other words, if you’re going to make a print product, make it for the people who are already obsessed with it. Which may be what the Times is doing already. Getting the print edition seven days a week costs nearly $ 500 a year—more than twice as much as a digital-only subscription.
"It’s a really hard thing to do and it’s a tremendous luxury that BuzzFeed doesn’t have a legacy business," Peretti remarked. "But we’re going to have questions like that where we have things we’re doing that don’t make sense when the market changes and the world changes. In those situations, it’s better to be more aggressive than less aggressive."
Peretti suggests that, in face of the present situation, the Times should
选项
A、seek new sources of readership.
B、end the print edition for good.
C、aim for efficient management.
D、make strategic adjustments.
答案
D
解析
细节题。根据关键词Peretti,present situation,the Times定位到第四段,根据首句“他还表 示,《纽约时报》不应该在退出纸质报纸的问题上浪费时间,除非能够以正确的方式处理此事”可 知他建议《纽约时报》找到一种正确的方法去解决这件事。接着两句具体说明该如何正确解决目 前的问题,故D项“进行战略调整”为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/3BBZ777K
0
考研英语一
相关试题推荐
Thenewsaboutvitaminskeepsgettingworse.Manystudiespublishedinthelastfewyearsshowsthatavarietyofpopularsupple
Thenewsaboutvitaminskeepsgettingworse.Manystudiespublishedinthelastfewyearsshowsthatavarietyofpopularsupple
Thenewsaboutvitaminskeepsgettingworse.Manystudiespublishedinthelastfewyearsshowsthatavarietyofpopularsupple
Thenewsaboutvitaminskeepsgettingworse.Manystudiespublishedinthelastfewyearsshowsthatavarietyofpopularsupple
Thenewsaboutvitaminskeepsgettingworse.Manystudiespublishedinthelastfewyearsshowsthatavarietyofpopularsupple
Thenewsaboutvitaminskeepsgettingworse.Manystudiespublishedinthelastfewyearsshowsthatavarietyofpopularsupple
Thenewsaboutvitaminskeepsgettingworse.Manystudiespublishedinthelastfewyearsshowsthatavarietyofpopularsupple
随机试题
哪些病人应做口腔护理
女性,20岁,贫血2年,平时月经量较多,自感乏力,活动后心慌气短,血常规:血红蛋白75g/L,红细胞3×1012/L,网织红细胞0.008,用硫酸亚铁治疗1周后,自觉症状有所改善,血红蛋白无变化,网织红细胞0.036。患者可能的诊断为
参与动脉粥样硬化的发生、发展和病变恶化全过程的代谢紊乱是
中国甲公司与德国乙公司签订了出口某商品的合同,合同约定数量为250公吨,单价为每公吨78英镑CFR不来梅,品质规格为水份最高15%,杂质不超过3%,交货品质以中国商品检验局品质检验为最后依据。成交后,乙公司又要求甲公司提供货物样品,甲公司寄送了样品,但声明
有色络合物的摩尔吸光系数(ε)与下述各因素有关的是()。
下列不属于同定式防火分隔设施的是()。
2010年2月1日,A公司按照合同约定向B公司交付价值100万元的货物,B公司于2010年2月10日A公司签发了一张见票后1个月内付款、金额为100万元的银行承兑汇票。2010年2月25日,A公司向C银行提示承兑并于当日获得承兑。2010年3月10日,A公
Inwriting,whichstepisusedtogetstudentstothinkfreelyandputdownallpossibleideasrelatedtothetopicthatcometo
工厂安排住宿,若有6个房间每问住4人,其余房间每间住5人,还剩3人;若有4个房间每间住5人,其余房间每间住4人,正好住下。该工厂有多少人?()
FirsttherewasaWashingtonPostarticlepublishedshortlyaftertheelectionsonthepresumptivenewHousespeaker,"MutedTon
最新回复
(
0
)