首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
SHOPPERS on Black Friday, the traditional start of the holiday shopping season in America, which falls on November 27th this yea
SHOPPERS on Black Friday, the traditional start of the holiday shopping season in America, which falls on November 27th this yea
admin
2012-01-23
47
问题
SHOPPERS on Black Friday, the traditional start of the holiday shopping season in America, which falls on November 27th this year, are notoriously aggressive. Some even start queuing outside stores before dawn to be the first to lay their hands on heavily discounted merchandise. Last year berserk bargain-hunters in the suburbs of New York City trampled a WalMart employee to death. Despite the frenzy at many stores, however, the recession appears to have accelerated the pace at which shoppers are abandoning bricks and mortar in favour of online retailers- e-tailers, in the jargon. So this year Black Friday (so named because it is supposed to put shops into profit for the year) also marks the start of many conventional retailers’ attempts to regain the initiative.
E-commerce holds particular appeal in straitened times as it enables people to compare prices across retailers quickly and easily. Buyers can sometimes avoid local sales taxes online, and shipping is often free. No wonder, then, that online shopping continues to grow even as the offline sort shrinks. In 2008 retail sales grew by a feeble 1% in America and are expected to decline by more than 3% this year, according to the National Retail Federation, a trade body. In contrast, online sales grew by 13% in 2008 to over $141 billion and are predicted to grow by 11% in 2009, according to Forrester, a consultancy.
Online-only shopping sites such as Amazon and eBay, two e-commerce giants, have thrived in the downturn. Amazon’s sales rose to around $ 5.5 billion in the third quarter of the year. up by almost 30% from a year before. Listings, chiefly from commercial vendors, have surged so rapidly on eBay that its website briefly crashed on November 21st. The range of items available online is also growing. Amazon has started selling groceries. Consumer-goods companies such as Procter & Gamble (P & G) are encouraging the sale of things like nappies (diapers) and laundry detergent online. At the opposite extreme, the internet is also being used to sell luxury goods. Fabergé, a defunct jewellery-maker known for its gem-encrusted eggs, relaunched in September. It will not open any shops but will instead operate only online.
The shift in spending to the internet is good news for companies like P & G that lack retail outlets of their own. But it is a big concern for brick-and-mortar retailers, whose prices are often higher than those of e-tailers, since they must bear the extra expense of running stores. Happily, however, conventional retailers are in a better position to fight back than last year, when overstocking forced them to resort to ruinous discounting. Inventories are about 15% lower this year. Some big retailers, such as Saks and Target, have recently reported rising revenues and margins.
The concept of " mulichannel" shopping, where people can buy the same items from the same retailer in several different ways online, via their mobile phones and in shops—is gaining ground, and retailers are trying to encourage users of one channel to try another. Growing onlinc traffic may actually increase sales in stores too. According to a spokesman for Macy’s, a departmentstore chain, every dollar a consumer spends online with Macy’s leads to $ 5.70 in spending at a Macy’s store within ten days, because consumers learn about other products online and come into stores to look them over before buying them. Many online retailers offer tools that let people locate the nearest outlet that has a given item in stock.
Retailers are also trying to make shopping seem fun and exciting to counteract the economic gloom. One common tactic is to set up " pop-up" stores, which appear for a short time before vanishing again, to foster a sense of novelty and urgency. Following the lead of many bricks-and-mortar outfits, eBay recently launched a pop-up in New York where customers could inspect items before ordering them from kiosks.
"Pop-up" stores can help to fight against economic gloom because they
选项
A、appear for a short time and then vanish.
B、attract and urge consumers to make prompt purchase.
C、cut the extra expense of running stores.
D、are proved effective by online retailers.
答案
B
解析
本题问到了“弹出式”商铺可以帮助击退经济低迷的原因。最后一段讲述了商家也在绞尽脑汁增加购物的乐趣和刺激感以应对经济颓势。最常见的策略是开设弹出式店铺,这种店铺仅短时间存在,之后便再次消失,给顾客以新鲜感和紧迫感(要赶紧购买,否则便消失不见了)。eBay也加入实体店引领的风潮,最近在纽约开设了一家弹出式商铺。顾客可以在这个商铺里仔细检查商品品质,然后在网上订购。综上所述,可确定B项为正确选项。
转载请注明原文地址:https://kaotiyun.com/show/3E7d777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
WhattypeofbusinessisViaAmor?
Howdidthespeakerlearnaboutthebusiness?
Whattypeofbusinessdoesthespeakermostlikelyworkfor?
WhattypeofbusinessisArdo?
Whattypeofbusinessdothespeakersmostlikelyworkfor?
WhatwilltakeplaceonFriday?
WhatwilltakeplaceonFriday?
ThechartbelowshowstheattendancerateandoverworkrateofthreecompaniesfromMondaytoFridayinoneweek.Usingtheinfo
随机试题
Task2A.aChristianpriestB.asecretadmirerorasimplehandmadecardC.theTowerofLondonD.messagesoflov
交感神经节包括【】
酶促反应中决定酶特异性的是
A.流行性感冒、麻风病 B.流行性乙型脑炎、风疹 C.鼠疫、霍乱 D.传染性非典型肺炎、肺炭疽 E.传染性非典型肺炎、流行性感冒上述疾病中,属于甲类传染病的是
具有共性的质量控制重点包括( )。
为促进和加强期望达到的行为水平而采用的正规管理措施是()。
灰口铸铁的性能主要取决于基体的性能和()数量、形状、大小和分布状况。
下列各项中,属于按照会计科目归属的会计要素不同进行的分类有()。
薪酬与提名委员会的主要职责包括()。Ⅰ.对董事和高级管理人员的考核与薪酬管理制度进行审议并提出意见Ⅱ.对董事、高级管理人员的选任标准和程序进行审议并提出意见Ⅲ.了解公司经营情况,并承担相应的保密义务Ⅳ.对董事
Mostpeoplewouldbe【21】______bythehighqualityofmedicine【22】______tomostAmericans.Thereisalotofspecialization
最新回复
(
0
)