首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Customer Co-Production When we began the very first research for The Social Media Bible we asked 1,000 people to participate
Customer Co-Production When we began the very first research for The Social Media Bible we asked 1,000 people to participate
admin
2013-02-14
39
问题
Customer Co-Production
When we began the very first research for The Social Media Bible we asked 1,000 people to participate. The first discovery was that they didn’t want just another business book. A typical business book is 250 pages, 60,000 words, 20 chapters, 3,000 words per chapter. It’s a formula. I’ve written five of them.
What they said was, "First, we want a business book that shows the tactics of social media." What are blogs? What’s a podcast? What’s a Vlog? What’s all this stuff about micro-blogging and Twitter? Second, they wanted a guide. They told me, give us all the companies that actually offer all of these services; who they are, how they started. (9) They said that "Now that I know the tactics and the tools, how do we apply them to their businesses? How do we develop a strategy?"
John Wiley & Sons is the publisher of The Social Media Bible. They began publishing when Thomas Jefferson was our President of the United States (10) During all of that time they have never published three books in one or have they published a book this large. (11) It also has been listed in the Top 100 Best Selling Books in America since it’s come out.
Why, because, I asked my customers what they wanted. I go them involved and engaged. I can write a book anyway at all. My theory was just tell me what you want and if I give you what you want, and if I do that you’re going to buy it. (12) Social media allows you to create a forum, an environment where you can bring the customers in as collaborators. Include your customers, and industry leaders as collaborators. (13) These include the biggest companies, the biggest individuals, and the elite of all walks. Every one of them is people that are selling, using, and promoting social media.
I simply went to them and asked them to participate in a book. (14) Get your customers involved in this way. They are willing to do it; they are happy to do it. More than 300 people out of the 1,000 asked to participate as reviewers and collaborators. Ask your customers to participate in your brand, get them engaged. and ask them to be collaborators in your offering.
A Every one of these experts participated in three, four, five pages and even the editing of every chapter of the book.
B Isn’t that what marketing is supposed to accomplish?
C A typical business book is 250 pages, 60,000 words, 20 chapters, 3,000 words per chapter.
D In the book, I reached out to the top people in the social media industry throughout the world to talk about their personal experiences with social media.
E Once you have them convinced that the book will change the way they do business for the better, they will buy it in droves.
F Last, they wanted a third business book, which was a book on strategy.
G The Social Media Bible is the largest book Wiley has ever published in 200 years, but in four days it sold out in six major metropolitan areas across the country.
H They’ve been publishing for 202 years.
选项
答案
H
解析
从后一句中出现的all of that time推测出所缺的句子应该是对约翰威立国际出版公司的出版历史的说明,是一个和时间有关的句子。H项提到:这个公司已经从事出版行业二百多年了,符合上下文的语境要求。
转载请注明原文地址:https://kaotiyun.com/show/3G7d777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
HowtoapproachSpeakingTestPartThree•Inthispartofthetestyouworkwiththeothercandidate.Theexaminergivesyoua
(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)A.MarketResearch:theimportanceofdoingmarketresearc
TaskSheetforCandidateATaskSheet1A:Themanagement:theimportanceofcorporatecultureB:Customerrelations:h
CustomerRelations:theimportancetoacompanyofreliablecustomeropinionsofproducts
Howdoyouworkwithotherpeople?Doyouknowyourownpersonalstrengthsandweaknesses?Lookatthese‘types’belowanddecide
HowtoapproachListeningTestPartTwo•InthispartoftheListeningTestyoulistentofiveshortmonologues,spokenbyfive
HowtoapproachListeningTestPartThree•InthispartoftheListeningTestyoulistentoalongconversationorinterviewan
HowtoapproachListeningTestPartThree•InthispartoftheListeningTestyoulistentoalongconversationorinterviewan
HowtoapproachListeningTestPartOne•InthispartoftheListeningTestyoulistentoamonologue,e.g.apresentation.•B
随机试题
在PowerPoint2003中,一篇演示文稿中允许使用________________种设计模板。
奶牛,产奶量下降,但乳房和乳汁无肉眼可见的变化,乳房体细胞数为7.5×105个/mL。该牛最可能发生的疾病是
药品包装不得夹带的材料()
房地产营销渠道的功能有(),以及风险承担等。
[2004年第56题]有防水要求的建筑地面在铺设防水材料后的蓄水检验中,下列哪条符合要求?
以下有关行政的生效规则描述不正确的是()
确定股东是否有权领取本期股利的截止日期是()。
生态文明建设,是指人类在利用和改造自然的过程中,主动保护自然,积极改善和优化人与自然的关系,建设健康有序的生态运行机制和良好的生态环境。建设生态文明,是关系人民福祉、关乎民族未来的长远大计。建设社会主义的生态文明,就是要
在直接交换方式中,局域网交换机只要接收并检测到目的地址字段,就立即将该帧转发出去,而不管这一帧数据是否出错。帧出错检测任务由______设备完成。
A、TRUEB、FALSEA
最新回复
(
0
)