首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
admin
2013-03-11
72
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries ’concentrated 【S1】______ on the efficient production of goods, and then relied on "persuasive salesmanship" to 【S2】______ as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then 【S3】______ them into money.
Marketing, on the other hand, focuses on the ’wants of consumers. It begins with first analyzing the 【S4】______ and demands of consumers and then producing goods that will satisfy them. This eye-on-the- consumer approach is known as the marketing 【S5】______ , which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first 【S6】______ to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent or that consumer satisfaction is given 【S7】______ over profit in a company. There are always two sides to every business 【S8】______ the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest 【S9】______ to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant 【S10】______ of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
A) portion B) endeavor C) references D) concept
E) move F) revise G) primarily H) transaction
I) undergo J) preferences K) priority L) fraction
M) route N) convert O) presumably
【S10】
选项
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/3Gr7777K
0
大学英语四级
相关试题推荐
OnenightinApril1912,ahugenew【B1】______liner,theTitanic,was【B2】______theAtlantic.Shewasjustaboutthemost【B3】_____
A、Weshoulddrinkmorehardwater.B、Weshoulddrinkmoresoftwater.C、Groundwaterisgoodfortheelderlypeople.D、Groundwa
Timeandhowweexperienceithavepuzzledphysicistswhohavecreatedfascinatingtheories.Buttheirtimeismeasuredbyapen
Theinternet____________(对产生深远的影响)people’slifestyleandvaluesystems.
A、Shewastooyoungtoplaytheviolinwell.B、Hecan’tbelieveshewassotalented.C、Sheneedsmorepracticetomakeplayingp
RaisingPets1.有些人喜欢养宠物,理由是……2.有些人反对养宠物,理由是……3.我的观点
A、Hedoesn’tlikehisnewschool.B、Hefeelsverylonelynow.C、Hehasnotimetomakenewfriends.D、Hehasadaptedeasilytoh
Thetitleofthewriting"ToErrIsHuman"impliesthat______.Thefirstparagraphimpliesthat______.
A、Heisalibrarian.B、Heisanaccountant.C、Heisareporter.D、Heisascholar.B对话中,女士问男士他的新工作怎样,男士说很好,他正在处理一些财务报告和看一些这方面的书,
A、FromBBCbroadcastingroom.B、Fromtheground,fromsatellitesandfromradar.C、Fromthebaseballplayground.D、Fromthemai
随机试题
工伤预防(industrialinjuryprevention)
张若虚《春江花月夜》结构的基本线索是()。
计算∫Lex[(1-cosy)dx-(y-siny)dy],其中L是y=sinx从O(0,0)到B(π,0)的一段弧,要求利用格林公式.
男,50岁,右背部皮肤红肿3天,中央多个脓点,范围约4cm,界限不清。疼痛较剧,畏寒、发热。最可能的诊断是
发生急性猪丹毒时,脾脏的病变是()
一名注册监理工程师要同时担任3项建设工程的总监理工程师时,应()。
下列关于党委的政治领导与政府的行政领导的说法,正确的有()。
[*]
在窗体上画一个名称为Command1的命令按钮,并编写如下过程:PrivateSubCommand1_Click()DimxASIntegerStaticyAsIntegerx=10
有以下程序:#includeint*sum(intdata){staticintinit=1;init+=data;retum&init;}main(){in
最新回复
(
0
)