首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
admin
2013-03-11
82
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries ’concentrated 【S1】______ on the efficient production of goods, and then relied on "persuasive salesmanship" to 【S2】______ as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then 【S3】______ them into money.
Marketing, on the other hand, focuses on the ’wants of consumers. It begins with first analyzing the 【S4】______ and demands of consumers and then producing goods that will satisfy them. This eye-on-the- consumer approach is known as the marketing 【S5】______ , which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first 【S6】______ to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent or that consumer satisfaction is given 【S7】______ over profit in a company. There are always two sides to every business 【S8】______ the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest 【S9】______ to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant 【S10】______ of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
A) portion B) endeavor C) references D) concept
E) move F) revise G) primarily H) transaction
I) undergo J) preferences K) priority L) fraction
M) route N) convert O) presumably
【S10】
选项
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/3Gr7777K
0
大学英语四级
相关试题推荐
Spaceisadangerousplace,notonlybecauseofmeteors(陨星)butalsobecauseofraysfromthesunandotherstars.Theatmosphe
Timeandhowweexperienceithavepuzzledphysicistswhohavecreatedfascinatingtheories.Buttheirtimeismeasuredbyapen
A、Theman’sillness.B、Theeffectofantibiotics.C、Thehobbyofthewoman’smother.D、Theirclass.B
A、Makeposters.B、Writeaspeech.C、Answerquestions.D、Studychemistry.B这是一道细节题,考生必须要听出M晚上到底要做什么才能作答,但是如果能听到前面一句话提到“giveasp
Iama27-year-oldsinglemother.IamalsotravellingtheroadtomyPh.D.inpsychology.IdonotbelieveIamsodifferentf
TheEtiquetteCourseinUniversity1.有些人建议大学开设礼仪课2.有些人认为没有必要3.我的看法
Advancedtechnologyhasalreadypushedhumanbeingtoedges,suchastheproductionofweaponsofmassdestruction,thedestruct
A、DevelopmentsofAmericanads.B、Slogansandtrademarksinads.C、BenjaminFranklin’sadvertisingtechnique.D、Wondersforsale
A、Anewspaper.B、Thegovernment.C、AconstructionfirmD、Aprivatecompany,BWheredidthewomanfirstlywork?[听前预测]四个选项均为表示工作
A、Hehadvariouspoliticalexperiences.B、Hepreferredcivilianclothestouniform.C、Hewastallandhandsome.D、Hewasgentle
随机试题
案例(纯属虚构):外贸公司A接到国外开来的信用证,证内规定:“数量共6000箱,1—6月份分6批装运,每月装1000箱。”该信用证的受益人1—3月,每月装运1000箱,对于第四批货物原定于4月25日装船出运,但由于台风登陆,该货物延至5月1日才装
下列哪些器官活动与维持内环境稳态有关
【背景资料】某住宅楼工程,砖混结构,地上6层,地下1层,层高2.9m。由于现状地貌北高南低,在北侧有部分地下室墙体位于地面以下0.5m处。承重墙采用普通混凝土小砌块砌筑,设钢筋混凝土构造柱,厕浴间隔墙采用轻骨料混凝土小型空心砌块,水平结构为现
2006年4月26日,()开业,成为城市商业银行第一家跨省区设立的分支机构。(2011年)
按照我国现行税法,下列选项中,对()应征收资源税。
在随机模型下,当现金余额在最高控制线最低控制线之间波动时,表明企业现金持有量处于合理区域,无需调整。()
公文区别于图书、情报、资料等事物的个性点主要有()。
作为一个发展中国家,自主创新并非自己创新,更非封闭式创新。不能排斥技术引进,但技术创新能力无法通过引进直接获得,关键技术更是买不来。日本和韩国引进技术和消化吸收费用的比例分别为1:5和1:8,而我国的比例为1:0.15。由此可见,我国技术引进的主要问题是
WhichofthefollowingunderlinedphrasesindicatesCOMPARISON?
A、Becauseitneedsgovernment’ssupport.B、Becauseit’shardtoacquirethetechnology.C、Becauseit’snoteasytomakeaprofit
最新回复
(
0
)