首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、It was suggested by the firm’s vice-president. B、It matches the food’s dark green packaging. C、It has a positive implication f
A、It was suggested by the firm’s vice-president. B、It matches the food’s dark green packaging. C、It has a positive implication f
admin
2022-12-07
157
问题
According to Charles Harper, Chairman of ConAgra, the Healthy Choice line of frozen dinners began with his own heart attack. It has been brought on by years of eating anything he could get his hands on. As he lay in the hospital recovering, Harper imagined the line of healthy frozen food that tasted good. The Healthy Choice product line was carefully tested with consumers before being introduced to the general public. ConAgra’s research and development staff spent a year working under the instruction “Whatever the cost, don’t sacrifice taste.” The first test market results surprised even the ConAgra team. The low-sodium, low-fat frozen dinners sold much better than expected. According to the firm’s vice-president of marketing and sales, “We benefited from low expectations. The products were much better than people thought they would be.” This finding supported ConAgra’s decision to position the product against other high-quality frozen dinners rather than as a diet or health food. The new product’s brand name and packaging were an important part of the development process. The name Healthy Choice was chosen for the positive implication it held for consumers. Because ConAgra felt the product would be an impulse purchase, it was important to make the item stand out in the freezer case. This was accomplished through the dark green packaging that not only differed from the competitors but also suggested freshness and richness in vitamins.
19. What did Charles Harper think of while he was in hospital?
20. What does the passage say about the Healthy Choice product line before it went to market?
21. What is said to contribute to ConAgra’s business success?
22. What does the speaker say about the name Healthy Choice?
选项
A、It was suggested by the firm’s vice-president.
B、It matches the food’s dark green packaging.
C、It has a positive implication for consumers.
D、It tricks the elders into impulse purchasing.
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/3NjJ777K
0
大学英语四级
相关试题推荐
Aslongasdemand________theproductremainsatthislevel,thereisnowayourcompanycanlosemoney.
Thearticleontheimportanceoforganizationsuggeststhatpeoplewhohavea________structureddailyschedulewillaccomplish
(1)We’reswimmingindata,andwecan’thelpbutuseit.LikesonFacebookmeasureoursocialstanding,financialindicatorssl
A、Proposingafact-basedreportonclimatechange.B、Gettingbusinessexecutivestodiscusstheissue.C、Writinganoppositeedi
A、ASheoncequittedajobsuddenlywithoutanexplanation.B、Shewasnotongoodtermswithherco-workers.C、Sheoncequitted
Humanityusesalittlelessthanhalfthewateravailableworldwide.Yetoccurrencesofshortagesanddroughtsarecausingfami
A、Watchingtelevisionforhours.B、Playingvideogames.C、Readingbooksandmagazines.D、SurfingtheInternet.A
A、Ithasdominatedthemarket.B、Ithasproductsofgoodquality.C、Ithasefficientsalesnetwork.D、Itmainlyconcernssmallb
A、Decidewhatlanguagetolearn.B、Choosetheirownclass.C、Havefreetimetovisitthecampus.D、Takeatestontheirsecondl
()Aristotlesuggestedthatthoughtwasthesoul’sdiscoursewithitself.
随机试题
每个人都有自主的时刻,也许转瞬即逝。但是一个成功者能在相当长的时间内继续这种自主性。他偶尔也会让步,甚至失败;但即使往后退却,他仍能坚守着对自己最基本的信念。由此可以推出()。
进程间采用信箱方式进行通信时,在信件中应指出()
______ofthewomendidherbesttoimprovetheeducationofthechildren.
A.心界扩大B.室性奔马律C.浮肿D.劳力性呼吸困难
下列关于感觉器官特性的描述,不正确的是
意识障碍伴瞳孔缩小可见于
在税法实践活动中坚持的“有利溯及”的原则,指的是在对纳税人有利的环境下,坚持税法适用上的()。
夫妻间有相互扶养的义务,这种法律关系的客体是()。
对拒绝接受教育或不服从管理的被收容教育人员,可以延长收容教育期限,但延长收容教育期限的,实际执行的收容教育期限()
计算∫01exdx.
最新回复
(
0
)