首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Direct adverting includes all forms of sales appeals, mailed, delivered, or exhibited directly to the prospective buyer of an ad
Direct adverting includes all forms of sales appeals, mailed, delivered, or exhibited directly to the prospective buyer of an ad
admin
2015-01-09
71
问题
Direct adverting includes all forms of sales appeals, mailed, delivered, or exhibited directly to the prospective buyer of an advertised product or service, without use of any indirect medium, such as newspapers or television. Direct advertising logically may be divided into three broad classifications, namely, direct-mail advertising, mail order advertising, and unmailed direct advertising.
All forms of sales appeals that are sent through the mails are considered direct-mail advertising. The chief functions of direct-mail advertising are to familiarize prospective buyers with a product, its name, its maker, and its merits and with the product’ s local distributors. The direct-mail appeal is designed also to support the sales activities of retailers by encouraging the continued patronage of both old and new customers.
When no personal seeing is involved, other methods are needed to persuade people to send in orders by mall. In addition to newspapers, magazines, radio, and television, other special devices order promotions are designed to accomplish a complete selling job without salespeople.
Used for the same broad purposes as direct-mall advertising, unmailed direct-mail advertising, includes all forms of indoor advertising displays and all printed sales appeals distributed from door to door, handed to customers in retail stores or conveyed in some other manner directly to the recipient.
With each medium competing keenly for its share of the business, advertising agencies continue to develop new techniques for displaying and selling wares and services. Among these techniques have been vastly improved printing and reproduction methods in the graphic field, adapted to magazine advertisements and to direct-mail enclosures; the use of color in newspaper advertisements and in television; and outdoor signboards more attractively designed and efficiently lighted. Many subtly effective improvements are suggested by advertising research.
The word "prospective" in the first sentence of the passage means_____.
选项
A、would be
B、prosperous
C、rich
D、old
答案
A
解析
题目问:单词“prospective”是什么意思?prospective的意思是:预期的。各选项的意思是:prosperous“繁荣的”;rich“有钱的,富有的”;old“年老的,老的”。通过排除法,答案是A。
转载请注明原文地址:https://kaotiyun.com/show/3TLO777K
0
考博英语
相关试题推荐
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,butthereisathirdmajor【1】toconsidertheroleofgov
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,butthereisathirdmajor【1】toconsidertheroleofgov
Tosurviveintheintensetradecompetitionbetweencountries,wemust______thequalitiesandvarietiesofproductswemaketo
ThehistoryofAfrican—Americansduringthepast400yearsistraditionallynarrated【1】anongoingstruggleagainst【2】andindiffe
ThehistoryofAfrican—Americansduringthepast400yearsistraditionallynarrated【1】anongoingstruggleagainst【2】andindiffe
Thefurnituredeliveredbytheshopisquitedifferentfrom______intheexhibitionhall.
Thereisadirectflightat3:00oraflightat7:30inthemorningthat______inLosAngeles.
SofarasIknow,MissHannahArendtwasthefirstpersontodefinetheessentialdifferencebetweenworkandlabor.Tobehappy
Despitedecadesofscientificresearch,nooneyetknowshowmuchdamagehumanactivityisdoingtotheenvironment.Humansare
随机试题
A.胰蛋白酶B.糖液C.HClD.内因子E.组胺正常时不分泌但能刺激酸分泌的物质是
加强工程造价管理和经济核算,改善管理属于()。
依据《道路交通安全法》的规定,伪造、变造或者使用伪造、变造的驾驶证的,由公安机关部门予以()的处罚。
根据企业所得税法律制度的规定,下列关于鼓励软件产业和集成电路产业发展的优惠政策,表述不正确的是()。
企业发生的下列行为中,应当视同销售货物缴纳增值税的有()。
下列关于企业付款环节的控制活动,正确的是()。
某学校组织一批学生乘坐汽车出去参观,要求每辆车上乘坐的学生人数相同,如果每辆车乘20人,结果多3人;如果少派一辆车,则所有学生正好能平均分乘到各车上,已知每辆汽车最多能乘坐25人,则该批学生人数是:
简述奥尔波特的流富流通量公式及其后来的修改变能。
算法分析的目的是______。
FloatingFacebookTheIPOofFacebook—both(1)______andrisksI.IPObringsmoneyA.Mr.Zuckerberg,whoowns28.4%ofFacebook,
最新回复
(
0
)