2. 医学
  3. For months Gina Cruz, a Manila grandmother, played Pepsi Cola’ s "Numbers Fever" promotion lottery, buying several bottles a day

For months Gina Cruz, a Manila grandmother, played Pepsi Cola’ s "Numbers Fever" promotion lottery, buying several bottles a day

admin2013-10-31  38
问题     For months Gina Cruz, a Manila grandmother, played Pepsi Cola’ s "Numbers Fever" promotion lottery, buying several bottles a day and saving the caps, in the hope that one of the magic number, imprinted inside them would win her a 1 million peso($40,000)prize. When the magic number, 349 was announced in May 1992, Cruz was overjoyed to find she had not one, but two caps bearing the winning digits. She promptly fainted. " My blood pressure shot up," she explained later, "probably from drinking too much Pepsi. " Then she learned that her son also had a 349 cap—and she nearly collapsed again.
    Cruz’ s indignation after discovering the next day that she was not, after all, a double millionaire , is shared by thousands of contestants who feel equally cheated. Instead of marking out 18 winning numbers, on which Pepsi had planned, a computer had wrongly generated 800,000. The company explained that it simply did not have the $ 32 billion it would take to pay all claimants. The real winners, it said, would be identified by a security code that had been placed on caps; the losers were offered apologies.
    When Pepsi’ s explanation was not accepted, a promotion that initially boosted the company’ s market share by 5% turned into a nightmare. The winners felt like losers of a second, surprise lottery; the security code had been publicized as an authentication tool, not as a necessary second winning number. Feeling hoodwinked, the players have banded together in protest groups, fanning anti-Pepsi flames at frequent demonstrations and marches. More than 22,000 people holding the 349 number have filed 689 civil suits seeking damages, as well as 5,200 criminal complaints alleging fraud and deception. Some Pepsi employees have received death threats and now change their daily routines to avoid being attacked. Explosives have been thrown at Pepsi plants and offices, and 37 of the company’ s delivery trucks have been stoned, overturned or set on fire. In the worst incident , a school-teacher and a five-year-old girl were killed last. February when a grenade pitched at a Pepsi truck bounced off and exploded in front of a store.
It can be inferred from the passage that Pepsi lost______in the promotion lottery.
选项 A、5% of its annual profits
B、its market overseas.
C、its good reputation at home
D、the trust of some of its customers
答案D
解析 文章讲的是这次抽奖活动将Pepsi的市场占有率提高了5％，而不是这次事件导致了5％的损失，由此可知选项A不正确。文章并没有对比国内外的消费者，由此可排除B，C两项。根据文章对the angry winners的描述可知这次抽奖活动使Pepsi失去了一部分消费者的信任。
转载请注明原文地址:https://kaotiyun.com/show/3UU3777K
本试题收录于： 医学博士外语题库考研分类
0

医学博士外语

考研

相关试题推荐
随机试题
最新回复(0)