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  3. In the following article, some sentences have been removed. For questions 1 — 5, choose the most suitable one from the list A—G

In the following article, some sentences have been removed. For questions 1 — 5, choose the most suitable one from the list A—G

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问题 In the following article, some sentences have been removed. For questions 1 — 5, choose the most suitable one from the list A—G to fit into each of the numbered blank. There are two extra choices which you do not need to use.
    Imagine an Internet where unseen hands curate your entire experience. Where third parties predetermine the news, products and prices you see—even the people you meet. A world where you think you are making choices, but in reality, your options are narrowed and refined until you are left with merely the illusion of control.
    This is not far from what is happening today.【R1】______. Most of us have become unwitting actors in an unfolding drama about the tale of two Internets. There is yours and mine, theirs and ours.
    Here’s how it works. Advertising currently drives the vast majority of the Internet industry by volume of revenue. Silicon Valley is excellent at founding and funding companies that give you free apps and then collect and sell your data when you use them.【R2】______. But increasingly, data collection is leapfrogging well beyond strict advertising and enabling insurance, medical and other companies to benefit from analyzing your personal, highly detailed "Big Data" record without your knowledge. Based on this analysis, these companies then make decisions about you—including whether you are even worth marketing to at all.
    As a result, 99 percent of us live on the wrong side of a one-way mirror, in which the other 1 percent manipulates our experiences. Some laud this trend as "personalization"—which sounds harmless and fun, evoking the notion that the ads we see might appear in our favorite color schemes. What we are talking about, however, is much deeper and significantly more consequential.
【R3】______.
    For the past decade, e-commerce sites have altered prices based on your Web habits and personal attributes. What is your geography and your past buying history? How did you arrive at the e-commerce site? What time of day are you visiting? An entire literature has emerged on the ethics, legality and economic promise of pricing optimization. And the field is advancing quickly: last September, Google received a patent on technology that lets a company dynamically price electronic content.【R4】______
    These blind walls also appear in our digital political lives. As Eli Pariser has observed, the Internet shows us "what it thinks we want to see" by serving up content that matches the hidden profiles created about us based on our daily online interactions.【R5】______. As Harvard University scholar Cass
    Sunstein has written, liberals and conservatives who deliberate questions openly only with people of the same political stripe become more confident and extreme in their views.
    Segregation and Separation are on the rise. The fun of personalization has a dark side.
[A]For most of the Internet’s short history, the primary goal of this data collection was classic product marketing: for example, advertisers might want to show us Manolo Blahniks.
[B]For instance, it can push the base price of an e-book up if it determines you are more likely to buy that particular item than an average user; conversely, it can adjust the price down as an incentive if you are judged less likely to purchase. And you won’t even know you are paying more than others for the exact same item.
[C]Generally, a political party holds the same ideals and fundamentals. At times, however, individual members of the party may waver on where they stand on smaller subjects. During a political convention, the political party as a group is strongly united in one location and is exposed to many persuasive speakers.
[D]This behind-the-scenes curation reinforces our political points of view through online "echo chambers" that affirm, instead of challenge, what we already believe to be true.
[E]After collecting or analyzing the market data, appropriate advertisements or other marketing materials are sent to individuals. The market data collection and advertising delivery can be continuously, automatically, scheduled, or periodically updated or sent.
[F]For example, federal regulations make it illegal to discriminate in pricing access to credit based on certain personal attributes. But, as Natasha Singer recently reported in the New York Times, technical advances in mining online and offline data have made it possible to skirt the spirit of the law: companies can simply not make any offers to less credit-attractive populations. If you live on the wrong side of the digital tracks, you won’t even see a credit offer from leading lending institutions, and you won’t realize that loans are available to help you with your current personal or professional priorities.
[G]Thanks to technology that enables Google, Facebook and others to gather information about us and use it to tailor the user experience to our own personal tastes, habits and income, the Internet has become a different place for the rich and for the poor.
【R2】
选项
答案A
解析 本题空格出现在第三段中间。上文介绍了广告之于互联网行业的重要作用，并引出了数据收集的话题；下文转折指出数据收集远远跳离严苛意义上的广告用途，相反使得保险、医药及其他公司可以针对不同客户采取不同广告营销策略。涉及收据收集及其广告营销的选项有[A]和[E]。但由于[E]选项主体论述了数据收集分析及其广告营销的积极意义，而第三段末句才引出“营销”这一概念，这表明[E]与下文内容出现逻辑矛盾。[A]中this data collection回指空格前文collect…data，Internet复现首两段中Internet，classic product marketing也对应空格后文描述的现有market—ing策略等等，表明该选项正确。
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