首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of America’s thre
This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of America’s thre
admin
2012-05-18
21
问题
This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of America’s three big television networks, ABC, CBS and NBC predicts Advertising Age. It will, says the trade magazine, represent a "watershed moment" in the evolution of the internet as an advertising medium. A 30-second prime-time TV ad was once considered the most effective — and the most expensive — form of advertising. But that was before the internet got going. And this week online advertising made another leap forward.
This latest innovation comes from Google, which has begun testing a new auction-based service for display advertising. Both Google and Yahoo! make most of their money from advertising. Auctioning keyword search-terms, which deliver sponsored links to advertisers’ websites, has proved to be particularly lucrative. And advertisers like paid-search because, unlike TV, they only pay for results;they are charged when someone clicks on one of their links.
Both Google and Yahoo! along with search-site rivals like Microsoft’s MSN and Ask Jeeves, are developing much broader ranges of marketing services. Google, for instance, already provides a service called Ad-Sense. It works rather like an advertising agency, automatically placing sponsored links and other ads on third-party websites. Google then splits the revenue with the owners of those websites, who can range from multinationals to individuals publishing blogs.as online journals are known.
Google’s new service extends AdSense in three ways. Instead of Google’s software analyzing third-party websites to determine from their content what relevant ads to place on them, advertisement will instead be a-ble to select the specific sites where they want their ads to appear. This provides both more flexibility and control, says Patrick Keane, Google’s head of sales strategy.
The second change involves pricing. Potential internet advertisers must bid for their ad to appear on a "cost-per-thousand" (known as CPM) basis. This is similar to TV commercials, where advertisers pay according to the number of people who are supposed to see the ad. But the Google system delivers a twist:CPM bids will also have to compete against rival bids for the same ad space from those wanting to pay on a "cost-per-click" basis, the way search terms are presently, sold. Click-through marketing tends to be aimed at people who already know they want to buy something and are searching for product and price information, whereas display advertising is more often used to persuade people to buy things in the first instance.
The third change is that Google will now offer animated ads — but nothing too flashy or annoying, insists Mr. Keane. Such ads are likely to be more appealing to some the big-brand advertisers. Spurred on by the spread of faster broadband connections, such companies are becoming increasingly interested in so-called "rich-media" ads. like animation and video.
Which of the following is not included in Google’s new service which extends AdSense?
选项
A、Advertisers will be able to select the specific sites where they want their ads to appear.
B、Advertisers pay on the basis of the number of people who browse the ad.
C、Advertisers are offered ads with animation.
D、Advertisers will be advised on the contents.
答案
D
解析
本题问“哪一项不是谷歌扩展了AdSense的服务”。题文相关部分在短文第四、五、六段,文中提到“Google’s new service extends AdSense in three ways…advertisement will instead be able toselect the specific sites where they want their ads to appear…The second change involves pricing…The third change is that Google will how offer animated ads.”(谷歌通过三种方法使AdSense服务得以扩展……广告可以根据广告商的喜好可以被刊登在看好的网站上……第二种方法是对价格的调整……第三种方法是谷歌公司在广告中加入了动画的元素)。A“广告可以根据广告商的喜好被选择出现在不同的网站上”是文中提到的第一种方法。B“广告客户根据浏览广告的人数付费”是文中提到的第二种方法。C“广告商提供动画广告”是第三种方法。文中提到谷歌并不是通过分析第三方的网站内容来决定其网站上应该放置何种相关广告,因此谈不到就广告内容给广告商提出建议。因此,D“广告商得到关于广告内容的建议”不是谷歌提供的的服务。
转载请注明原文地址:https://kaotiyun.com/show/3XnO777K
0
考博英语
相关试题推荐
Themedia’s______inthepresidentsprivatelifeswitchedtheattentionawayfromtherealissues.
ItisincongruousthatthenumberofBritishinstitutionsofferingMBAcoursesshouldhavegrownby254percentduringaperiodw
(66)Applicationfilesarepiledhighlythismonthincollegesacrossthecountry.(67)Admissionsofficersareporingessaysan
Probablythere’sagoodreasonforherabsence,asshedoesn’tusuallystayawayfromwork.
Thecompany,EDS,issmartenoughto______90,000-personworkforceintoindependentmicroteamsthatworkdirectlywithindividual
Thesetechnologicaladvancesincommunicationhave______thewaypeopledobusiness.
Thereisastoryofaverywickedmanwhodies.Beforehedied,hewas【C1】______theworstbecausetherewere【C2】______sinsheha
Hebecamequiteoverbearinganddomineeringoncehehadbecomeaccustomedtotheshowntosoldiersbythenatives.Heenjoyedhi
有些人常常讥讽某个人好名,某个人爱出风头,其实只不过醋酸在暗暗作怪,恨自己没有露一手,一旦有机会可以露一手,也会照样露一手。一个人如果连荣誉心都没有,连好名声都不愿博取,则该人啥丧天害理的事,都可能干得出。人之异于禽兽者,在于人好名,禽兽不好名也。
Mr.Mortongradually______aknowledgeofthesubject.
随机试题
运用成本逼近法评估地价时,确定宗地开发程度的依据有()
大面积烧伤现场急救时,下列哪种情况最需要气管切开后方可安全转院()。
A.代脉B.促脉C.涩脉D.缓脉E.结脉脉来时有一止,止有定数,良久方来的脉象为
下列关于房地产市场特性的表述中,说房地产市场具有()是不正确的。[2004年考题]
游泳池和地上水池的水下灯只允许选用标称电压不超过12V的安全超低压供电。()
油断路器的安装程序中,断路器本体安装的紧后工序是()。
基金客户服务是基金营销的重要组成部分,目前通过7种方式来实现并优化客户服务,主要有()。
将旅游经济效益分为局部效益和整体效益的划分依据是()。
将“飞机——箱子”想象为“飞机穿过箱子”的记忆术是()。
PeopleintheUnitedStatesinthenineteenthcenturywerehauntedbytheprospectthatunprecedentedchangeinthenation’seco
最新回复
(
0
)