首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $1 billion to link their nam
By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $1 billion to link their nam
admin
2012-02-27
49
问题
By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $1 billion to link their names and products to the Olympic Games. There are 10 Worldwide Sponsors, 10 Centennial Olympic Partners, about 20 regular sponsors and more than a hundred licensees (领有执照者). The Atlanta Games will boast an "official" timepiece (clock), two official game shows, and two official vehicles: a family car, and a luxury sedan (轿车). But what exactly do these companies reap for their huge investment? At the very least, they command tickets to the most popular events, invitations to the best parties and prime hotel rooms. But most of all, according to US Postal Service, it is purchasing the right to spend money.
And the right to spend money is expensive. The biggest backers, Olympic sponsors like Anheuser-Busch, Coca-Cola, McDonald’s and Xerox, commit up to $40 million. But, getting the rights to the Olympic rings is only half the battle. The other half is the challenge to sort of wrap their product brands around that image. Often that means TV time. And at roughly $ 400,000 per 30-second slot, some of the biggest sponsors have already locked up every commercial slot in their product categories that NBC has to sell.
Not everyone is convinced that the Games are worth the price of business admission. The biggest and most conspicuous naysayer (反对者) is Nike. Its spokesman says: "If I see a Reebok official who may not be in the best shape firing the starting pistol and Carl Lewis wearing Nike shoes, I’m going to go with Carl because that’s the authentic link. Nike’s strategy is hard to argue with-instead of sponsoring the Olympics, it sponsors Olympians.
Yet even Nike wants a piece of the Atlantic action. Along with some other non-sponsors, Nike is trying to dot downtown Atlanta with billboards. Advertisement, it’s another Olympic event.
According to the passage all the following are Olympic sponsors except ______.
选项
A、US Postal Service
B、Nike
C、Coca-Cola
D、McDonald’s
答案
B
解析
本题是细节题。文中第三段说耐克反对赞助奥运会,并说Nike’s strategy is hard to argue with—instead of sponsoring the Olympics,it sponsors Olympians,即耐克的策略是赞助运动员而不是运动会本身。所以B选项是正确答案。A选项是强干扰项,但是文中第一段就提到according to US Postal Service,it is purchasing the right to spend money。而purchasing the right to spend money也就是赞助奥运会,因此US Postal Service也是奥运会的赞助商之一。
转载请注明原文地址:https://kaotiyun.com/show/3YHO777K
0
在职攻硕英语联考
相关试题推荐
Scientificevidencefromdifferent______demonstratesthatinmosthumansthelefthemisphereofthebraincontrolslanguage.
Withthepossibleexceptionofequalrights,perhapsthemost【C1】______issueacrosstheUnitedStatestodayisthedeathpenalty
Withthepossibleexceptionofequalrights,perhapsthemost【C1】______issueacrosstheUnitedStatestodayisthedeathpenalty
Themostexcitingkindofeducationisalsothemostpersonal.Nothingcan【C1】______thejoyofdiscoveringforyourselfsomethin
Thequestionsthatthespeakerraisedwerewell______theaverageadult.
PresidentBushcametohisparent’scentury-oldsummerhomeontheMainecoastforalittlerelaxation,adistantcousin’sweddi
Thestatesmanwasevidently______thejournalist’squestionsandglaredathimforafewseconds.
Violinprodigies,Ilearned,havecomeindistinctwavesfromdistinctregions.Mostofthegreatperformersinthelate19than
Beforeheacceptsandattendsdailyorweeklymeetings,heunderstandsthe______andgoalofthemeetingandhowtheymeshwith
Itdidn’thappenovernight.Theproblemofpollutedairhasbeenfesteringforcenturies.Suddenlytheproblemofairpollut
随机试题
______提出:“为中国患者,其俄罗斯乎!”,强调警惕沙俄的侵略野心。()
β-TG和PF4的检测可作为
妇产科疾病中医常见病因不包括()
刘某系精神病人,经人介绍与孙某结婚。后因夫妻双方感情不和,其母亲王某向法院起诉要求解除刘某与孙某的婚姻关系。下列关于本案的说法正确的是哪项?()
严禁在城市规划确定的生活居住区、文教区、水源保护区、名胜古迹、风景游览区、温泉、疗养区和自然保护区等界区内建设排放有毒有害的废气、废水、废渣(液)、恶臭、噪声、放射性元素等物质(因子)的工程项目。在上述地区原则上也不准开矿,如要开矿必须经()审批
数学老师在考试前提醒学生,考试时若遇到难题可以放一放,先把后面相对简单的题答完了再回过头来思考。可小明却不喜欢这样,他每次都是一步一步地依照试卷的顺序答题。小明的认知风格更可能属于()。
将“巡捕”和“巡警”改为警察的是( )。
函数yex-1,x∈[0,+∞)的反函数及其定义域为().
考生文件夹下存在一个数据库文件“sampl.accdb”,里面已经设计好表对象“tStud”和“tScore”,窗体对象“tTest”和宏对象mTest。并按照以下要求完成操作:将“tStud”表的“简历”字段的显示宽度设置为40。
Anexpertinanyfieldmaybedefinedasapersonwhopossessesspecializedskillsandiscapableofrenderingverycompetentser
最新回复
(
0
)