首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Consumers are concerned about the changes in the package size, mainly because ______. Businessmen usually change their products
Consumers are concerned about the changes in the package size, mainly because ______. Businessmen usually change their products
admin
2009-01-17
99
问题
Consumers are concerned about the changes in the package size, mainly because ______.
Businessmen usually change their products’ package for ______.
It is said that the public and Congressional concern about deceptive packaging rumpus started because Senator Hart discovered that the boxes of cereals consumed by him, Mrs. Hart, and their children were becoming higher and narrower, with a decline of net weight from 12 to 10.5 ounces, without any reduction in price. There were still twelve biscuits, but they had been reduced in size. Later, the senator rightly complained of a store bought pie in a handsomely illustrated box that pictured, in a single slice, almost as many cherries as there were in the whole pie.
The manufacturer who increases the unit price of his product by changing his package size to lower the quantity delivered can, without undue hardship, put his product into boxes, bags, and tins that will contain even 4-ounce, 8-ounce, one-pound, two-pound quantities of breakfast foods, cake mixes, etc. A study of drug store and supermarket shelves will convince any observer that all possible size and shapes of boxes, jars, bottles, and tins are in use at the same time and, as the package journals show, week by week, there is never any hesitation in introducing a new size and shape of box or bottle when it aids in product differentiation. The producers of packaged products argue strongly against changing sizes of packages to contain even weights and volumes, but no one in the trade comments unfavourably on the huge costs incurred by endless changes of package sizes, materials, shape, art work, and net weights that are used for improving a product’s market position.
When a packaging expert explained that he was able to multiply the price of hard sweets by 2.5, from 1 dollar to 2.5 dollars by changing to a fancy jar, or that he had made a 5-ounce bottle look as though it held 8 ounces, he was in effect telling the public that packaging can be a very expensive luxury. It evidently does come high, when an average family pays about 200 dollars a year for bottles, cans, boxes, jars and other containers, most of which can’t be used for any thing but stuffing in to the garbage can.
选项
A、lowering the costs
B、improving quality
C、improving a product’s market position
答案
C
解析
此题和第24题考察知识大同小异,都是讲商品便换包装是商家促销。巩固商品市场地位的策略。
转载请注明原文地址:https://kaotiyun.com/show/3bzO777K
本试题收录于:
BEC中级听力题库BEC商务英语分类
0
BEC中级听力
BEC商务英语
相关试题推荐
•Youwillhearpartofaradiointerviewinwhichabusinessexpertisbeingaskedaboutconsultants.•Foreachquestion23-30
•Youwillhearapublicrelationsmanagertellingaboutthewaytommonthecharm.•Asyoulisten,forquestions1-12,complete
•Youwillhearapublicrelationsmanagertellingaboutthewaytommonthecharm.•Asyoulisten,forquestions1-12,complete
•Youwillhearapublicrelationsmanagertellingaboutthewaytommonthecharm.•Asyoulisten,forquestions1-12,complete
ACertainproductswentoutoffashion.BThepersonislateforthemeeting.CItisdifficulttodemonstrateanew
TaskTwo:AgainstA.peoplewouldhavetoworkonSundayB.therecouldbeachangeinthetraditionalpatternoftheweekendC.
YouwillhearaninterviewbetweenMs.Jane,afamousreporterandMr.PeterSmith,afamouseconomist.Foreachquestion23-30,
•Youwillhearadiscussionbetweentwomanagers,JaneandOliver,aboutrecentchangeswithinthecompanywheretheywork.•F
•Youwillhearadiscussionbetweentwomanagers,JaneandOliver,aboutrecentchangeswithinthecompanywheretheywork.•F
Thestaffareveryrealisticaboutchoosingfuturebossesbecause
随机试题
Didyoueverhavesomeone’snameonthetipofyourtongueandyetyouwereunabletorecallit?【C1】______thishappensagain,do
女性患者,40岁,双手近端指间关节肿痛3个月,有晨僵,伴颠下颌关节疼痛,张口受限。化验血沉增快,RF阴性,双手X线未见异常,为明确诊断需进行下述哪项检查
再生障碍性贫血热入营血型宜选用特发性血小板减少性紫癜热伤血络型宜选用
女,30岁。跑步时突然剧烈头痛、呕吐,一过性意识不清,醒后颈枕部疼痛,颈强直,Kernig征(+)。最可能得临床诊断是()
下列哪个临床症状最符合腺样囊性癌
滴虫性阴道炎最常见的传播途径是
初始评审的目的是为职业安全健康管理体系建立和实施提供基础,为职业安全健康管理体系的持续改进()。
《中华人民共和国义务教育法》规定,国家实行九年义务教育制度,不收()。
城墙是古代城市的标志,也是研究城市发展的独特角度。对中国城墙的描述,自古以来就大量出现在正史、方志、文学作品或绘图绘画中,并且是都城学、规划学、军事学等多门学科的重要研究对象,这说明城墙并非一堵“墙”那么简单。可以说,每一座古城墙,都是一本厚重的大书,每一
根据所给资料,回答下列小题。2012年4月末,人民币贷款余额57.93万亿元,同比增长15.4%,分别比上月末和上年同期低0.3和2.1个百分点。分部门看,住户贷款增加1421亿元,其中,短期贷款增加793亿元,中长期贷款增加628亿元;非金融企业及其
最新回复
(
0
)