首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Consumers are concerned about the changes in the package size, mainly because ______. Businessmen usually change their products
Consumers are concerned about the changes in the package size, mainly because ______. Businessmen usually change their products
admin
2009-01-17
80
问题
Consumers are concerned about the changes in the package size, mainly because ______.
Businessmen usually change their products’ package for ______.
It is said that the public and Congressional concern about deceptive packaging rumpus started because Senator Hart discovered that the boxes of cereals consumed by him, Mrs. Hart, and their children were becoming higher and narrower, with a decline of net weight from 12 to 10.5 ounces, without any reduction in price. There were still twelve biscuits, but they had been reduced in size. Later, the senator rightly complained of a store bought pie in a handsomely illustrated box that pictured, in a single slice, almost as many cherries as there were in the whole pie.
The manufacturer who increases the unit price of his product by changing his package size to lower the quantity delivered can, without undue hardship, put his product into boxes, bags, and tins that will contain even 4-ounce, 8-ounce, one-pound, two-pound quantities of breakfast foods, cake mixes, etc. A study of drug store and supermarket shelves will convince any observer that all possible size and shapes of boxes, jars, bottles, and tins are in use at the same time and, as the package journals show, week by week, there is never any hesitation in introducing a new size and shape of box or bottle when it aids in product differentiation. The producers of packaged products argue strongly against changing sizes of packages to contain even weights and volumes, but no one in the trade comments unfavourably on the huge costs incurred by endless changes of package sizes, materials, shape, art work, and net weights that are used for improving a product’s market position.
When a packaging expert explained that he was able to multiply the price of hard sweets by 2.5, from 1 dollar to 2.5 dollars by changing to a fancy jar, or that he had made a 5-ounce bottle look as though it held 8 ounces, he was in effect telling the public that packaging can be a very expensive luxury. It evidently does come high, when an average family pays about 200 dollars a year for bottles, cans, boxes, jars and other containers, most of which can’t be used for any thing but stuffing in to the garbage can.
选项
A、lowering the costs
B、improving quality
C、improving a product’s market position
答案
C
解析
此题和第24题考察知识大同小异,都是讲商品便换包装是商家促销。巩固商品市场地位的策略。
转载请注明原文地址:https://kaotiyun.com/show/3bzO777K
本试题收录于:
BEC中级听力题库BEC商务英语分类
0
BEC中级听力
BEC商务英语
相关试题推荐
•Youwillhearfivereporters,reportingdailybusinessnews.•Foreachextracttherearetwotasks.ForTaskOne,decidewhi
•Youwillhearapublicrelationsmanagertellingaboutthewaytommonthecharm.•Asyoulisten,forquestions1-12,complete
•Youwillhearapublicrelationsmanagertellingaboutthewaytommonthecharm.•Asyoulisten,forquestions1-12,complete
•Youwillhearapublicrelationsmanagertellingaboutthewaytommonthecharm.•Asyoulisten,forquestions1-12,complete
Manypeoplehavethefalseimpressionthattheyhavetochangecareersin______.
YouwillhearaninterviewbetweenMs.Jane,afamousreporterandMr.PeterSmith,afamouseconomist.Foreachquestion23-30,
YouwillhearaninterviewbetweenMs.Jane,afamousreporterandMr.PeterSmith,afamouseconomist.Foreachquestion23-30,
YouwillhearaninterviewbetweenMs.Jane,afamousreporterandMr.PeterSmith,afamouseconomist.Foreachquestion23-30,
TaskTwo-WhattheyhavemainlylearnedForquestions18-22,matchtheextractswithwhattheymainlylearnedforthespeaker
TaskTwo-WhattheyhavemainlylearnedForquestions18-22,matchtheextractswithwhattheymainlylearnedforthespeaker
随机试题
甲手持匕首寻找抢劫目标时,突遇精神病人丙持刀袭击。丙追赶甲至一死胡同,甲迫于无奈,与丙搏斗,将其打成重伤。此后,甲继续寻找目标,见到丁后便实施暴力,用匕首将其刺成重伤,使之丧失反抗能力,此时甲的朋友乙驾车正好经过此地,见状后下车和甲一起取走丁的财物(约2万
非恒定均匀流是:
某商品流通企业决定在战略期投入大量资金,扩大经营规模,强化竞争实力,开拓更多的市场,这种战略是()。
寻梦?撑一支长篙,_____________,满载一船星辉,——。(徐志摩《再别康桥》)
根据皮亚杰的认知发展阶段理论,下列属于前运算阶段的心理特点的有()。
课程计划的核心问题是()。
要说数字电视,就不能不说数字技术,因为数字电视是在数字技术的基础上制作而成的一种电视。数字技术是将原来的模拟信号用“0”、“1”来表示,它的最大特点是所制作的产品体积小、信息量大、功能全、效果好。以DVD数字视盘机为例,在同一个12厘米大小的盘上,其单面的
理智战胜冲动。说着容易,做着难。
Thedifferencebetween"writer"and"reporter"or"journalist"isn’tthatthejournalistreports—she(1)_____sources,callspeo
【B1】【B7】
最新回复
(
0
)