首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Look at the statements below and the text about the marketing principle on the opposite page. Which section(A, B, C or D)doe
Look at the statements below and the text about the marketing principle on the opposite page. Which section(A, B, C or D)doe
admin
2015-04-23
28
问题
Look at the statements below and the text about the marketing principle on the opposite page.
Which section(A, B, C or D)does each statement(1-7)refer to?
For each statement(1-7), mark one letter(A, B, C or D)on your Answer Sheet.
You will need to use some of these letters more than once.
Example:
0 The purchase of customers is not to achieve the ownership of the product.
Marketing Principle
A Brilliant marketers try to keep open and flexible, yet there is one unchanging maxim which they share:customers buy products to acquire benefits. Those few words hold the secret of many an innovative organisation’ s success. It is a principle which can be applied to almost any product/market decision. The principle itself is almost deceptively simple,which is why some marketers pass it by. The successful marketing organisation will pay more than lip service to its meaning, because it represents the most basic yet most important principle of marketing.
B Customers do not buy a product for the product itself. Customers buy clean floors,not floor polish. They buy security,not insurance policies,high performance engines(or status),not Ferraris:better lubrication, not industrial cutting oil. An innovative tool manufacturer realised,through the course of its relationship with its customers,that a major problem on the production floor was the time lost in changing abrasive discs. With this in mind, the manufacturer has in the past few months been exerting himself to get the problem solved with the help of a group of technicians.
C The company invested a lot of time and money in seeking a solution, and invented a highly specialised system of binding grit to disc. The result was a new disc which had a longer life and could be removed and replaced faster than the old type. This gave the organisation’s customers the benefit of more efficient production time and better value for money. The benefit in the example served a dual purpose: it gave the customer the advantage of time-saving and cost-effectiveness, and at the same time solved a traditional problem of changing discs. The ’ problem’ in this case was a customer need which had to be satisfied.
D The concept of customer benefits shows the importance of an organisation being orientated towards the customer,or market,rather than the product. An organisation, for example, manufacturing adding machines in a marketing environment which is moving towards calculators will soon find itself and its product obsolete. It must consider what the benefits of its product are—in this case computing sums accurately and quickly—and make sure that it is providing that benefit better than any other organisation. If a more cost-effective method of computing comes along, the customer will naturally be attracted to that product which incorporates those developments and can therefore provide increased benefits.
The tool manufacturer was innovative in the production of discs.
选项
答案
C
解析
题干意为:这家生产商在磨盘制造上具有创新精神。C段指出The company invested alot of time and money in seeking a solution,and invented a highly specialised system ofbinding grit to disc.即:该企业投入大量时间和金钱寻求解决问题的方法,发明了一种针对磨盘的高度专业化的紧固圈。文中的“invented”与题干中的“was innovative”对应。
转载请注明原文地址:https://kaotiyun.com/show/3eoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
HowtoapproachListeningTestPartTwo•Thispartisintwosections.Ineachsectionyoulistentofiveshortmonologues,spo
HowtoapproachListeningTestPartTwo•Thispartisintwosections,Ineachsectionyoulistentofiveshortmonologues,spo
HowtoapproachListeningTestPartOne•Thispartisinthreesections.Ineachsectionyoulistentoatelephoneconversation
HowtoapproachListeningTestPartOne•Thispartisinthreesections.Ineachsectionyoulistentoatelephoneconversation
HowtoapproachListeningTestPartTwo•Thispartisintwosections.Ineachsectionyoulistentofiveshortmonologues,spo
HowtoapproachListeningTestPartTwo•Thispartisintwosections.Ineachsectionyoulistentofiveshortmonologues,spo
HowtoapproachListeningTestPartTwo•Thispartisintwosections.Ineachsectionyoulistentofiveshortmonologues,spo
•Lookattheformbelow.•Youwillhearpeopleintroducingeachother.(5)______andMissSong,themarketingmanagerof
随机试题
混合痔是指
骨肉瘤好发于
下列哪项不是肺炎链球菌肺炎的并发症
A区火灾危险环境的特点是()。
某企业运用提前期法来确定各车间的生产任务,12月份装配车间(最后车间)应该生产到500号,产品的平均日产量为10台。该产品在机械加工车间的出产提前期为40天,生产周期为50天。根据以上资料,回答下列问题:提前期法适合()类型企业
甲上市公司(以下简称“甲公司”)采用资产负债表债务法核算所得税,适用的所得税税率为25%。资料一:甲公司2×16年全年累计实现的利润总额为1000万元。2×16年发生以下业务:(1)2×15年12月购入管理用固定资产,原价为200万元,预计净残值为10
债的消灭原因主要有
StateswillbeabletoforcemorepeopletopaysalestaxwhentheymakeonlinepurchasesunderaSupremeCourtdecisionThursda
valuable
AnewtypeoforganismdiscoveredinanArctictunnelcametolifeinthelabafterbeingfrozenfor32,000years.Thedeep-free
最新回复
(
0
)