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  3. Whatever happened to the death of newspaper? A year ago the end seemed near. The recession threatened to remove the advertising

Whatever happened to the death of newspaper? A year ago the end seemed near. The recession threatened to remove the advertising

admin2012-03-27  109
问题     Whatever happened to the death of newspaper? A year ago the end seemed near. The recession threatened to remove the advertising and readers that had not already fled to the internet. Newspapers like the San Francisco Chronicle were chronicling their own doom. America’s Federal Trade commission launched a round of talks about how to save newspapers. Should they become charitable corporations? Should the state subsidize them? It will hold another meeting soon. But the discussions now seem out of date.
   In much of the world there is the sign of crisis. German and Brazilian papers have shrugged off the recession. Even American newspapers, which inhabit the most troubled come of the global industry, have not only survived but often returned to profit. Not the 20% profit margins that were routine a few years ago, but profit all the same.
   It has not been much fun. Many papers stayed afloat by pushing journalists overboard. The American Society of News Editors reckons that 13,500 newsroom jobs have gone since 2007. Readers are paying more for slimmer products. Some papers even had the nerve to refuse delivery to distant suburbs. Yet these desperate measures have proved the right ones and, sadly for many journalists, they can be pushed further.
   Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers have long been highly unusual in their reliance on ads. Fully 87% of their revenues came from advertising in 2008, according to the Organization for Economic Cooperation ＆ Development (OECD). In Japan the proportion is 35%. Not surprisingly, Japanese newspapers are much more stable.
   The whirlwind that swept through newsrooms harmed everybody, but much of the damage has been concentrated in areas where newspaper are least distinctive. Car and film reviewers have gone. So have science and general business reporters. Foreign bureaus have been savagely cut off. Newspapers are less complete as a result. But completeness is no longer a virtue in the newspaper business.
By saying "Newspapers like ... their own doom" (Lines 3-4, Para. 1), the author indicates that newspaper______.
选项 A、neglected the sign of crisis
B、failed to get state subsidies
C、were not charitable corporations
D、were in a desperate situation
答案D
解析 细节题。题干中的“Newspapers like…their own doom”定位在第一段第四句，该句用San Francisco Chronicle举例说明报业存在的问题。第一段的第一句论述了报业消亡到底是怎么回事。后面的第二、三、四、五句都是具体解释说明报业所遇到的困境。因此作者举例的目的是说明报业所处的困境。
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