首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Open happiness. B、Family life. C、Community respect. D、Peace and prosperity. B录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需
A、Open happiness. B、Family life. C、Community respect. D、Peace and prosperity. B录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需
admin
2020-06-06
75
问题
Host:
Hello! Ladies and gentlemen. It gives me great pleasure to introduce our speaker today, Melinda French Gates. Melinda French Gates is co-chair of the Bill & Melinda Gates Foundation, where she puts into practice the idea that every life has equal value. The Bill & Melinda Gates Foundation, founded in 2000, is the largest private foundation in the world. It works to help all people lead healthy, productive lives. In developing countries, the foundation focuses on improving people’s health with vaccines and other life-saving tools and giving them a chance to lift themselves out of hunger and extreme poverty. In the United States, it seeks to dramatically improve education so that all young people have the opportunity to reach their full potential.
Melinda French Gates:
Thank you for the introduction. One of my favorite parts of my job at the Gates Foundation is that I get to travel to the developing world, and I do that quite regularly. And when I meet the mothers in so many of these remote places, I’m really struck by the things that we have in common. They want what we want for our children and that is for their children to grow up successful, to be healthy, and to have a successful life. But I also see lots of poverty. My first trip in India, I was in a person’s home where they had dirt floors, no running water, no electricity, and that’s really what I see all over the world. So in short, I’m startled by all the things that they don’t have. But I am surprised by one thing that they do have: Coca-Cola.
Coke is everywhere. In fact, when I travel to the developing world, Coke seems to be everywhere. When I come back from these trips, I’m thinking, "We’re trying to deliver condoms or vaccinations to people," you know. Coke’s success kind of stops and makes you wonder how is it that they can get Coke to these remote places? I feel that, if we can understand what makes something like Coca-Cola universal, we can apply those lessons then for the public good.
Ultimately, Coke’s success depends on one crucial fact that people want a Coca-Cola. What’s the secret to their marketing? It has associated that product with a kind of life that people want to live. So even though it’s a global company, they take a very local approach. Coke’s global campaign slogan is "Open Happiness." But they localize it. And they don’t just guess what makes people happy:[22]they go to places like Latin America and they realize that happiness there is associated with family life. And in South Africa, they associate happiness with community respect.
20. What do we learn about Bill & Melinda Gates Foundation from the introduction?
21. What did Melinda find in developing countries?
22. What is happiness associated with in Latin America?
选项
A、Open happiness.
B、Family life.
C、Community respect.
D、Peace and prosperity.
答案
B
解析
录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需求,比如,他们发现在拉丁美洲人们通常把幸福与家庭生活(family life)联系在一起,因此本题选B项。A项“畅爽开怀”是可口可乐公司的全球广告语,C项“社会认同”是通常能让南美洲人民联想到“幸福”的因素,A、C项都不是可口可乐公司在拉美地区的广告语;而D项“和平与繁荣”未在录音中提及。
转载请注明原文地址:https://kaotiyun.com/show/3oP7777K
0
大学英语六级
相关试题推荐
ContrarytocommonbeliefsocialmediawebsitessuchasFacebookdonot【C1】______personalties,theystrengthentheminuniquew
Forthispart,youareallowed30minutestowriteanapologylettertoacustomer.Youshouldwriteatleast150wordsbutnom
A、Poverty.B、Diseases.C、Brokenmarriage.D、Failure.D录音开头,说话人开门见山地指出自己在大学生时代最害怕的不是贫穷而是失败,放D正确。
EatingOurYoung[A]AtFeltonvilleSchoolofArtsandSciences,amiddleschoolinapoorneighborhoodofPhiladelphia,thescho
DoBritain’sEnergyFirmsServethePublicInterest?[A]Capitalismisthebestandworstofsystems.Lefttoitself,itwillemb
A、Thebuyerhastherighttoreprintit.B、Thebuyerisallowedtochangeit.C、Theartistcontinuestoholdthecopyrightfori
A、Peopledon’thavetoreleaseinformationinpublic.B、Itcanhelpthepolicetoestablishmanybasicfacts.C、Thepolicecanf
A、Hedeliveredpublicspeeches.B、HeplayedaroleinEastofEden.C、Hegotseriouslyintoacting.D、HehostedtalkshowsonTV
A、Historicaldifferencebetweensexeshaspartiallyvanished.B、SAT,EXPLORE,andACTaresubstitutesforTIP.C、Onlygiftedmal
A、TotesttheExplorerinhospitals.B、ToselltheExplorertohospitals.C、ToselltheExplorertohumans.D、TotesttheExplor
随机试题
可见于无器质性心脏病者的心律失常包括
患者,男,35岁。1小时前从二楼跌下,颏部着地,不省人事数分钟后清醒。检查:神志清楚,呼吸急促,口唇发绀,鼻翼翕动,下唇及间牙龈撕裂,下颌弓变窄,舌体后坠,口底血肿形成。最可能并发的颅脑损伤是
夏季热,发热、口渴、多饮的病机是
简述美声声音训练方面技术的主要表现。
请从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性:
在“明德慎罚”思想的指导下,西周实行的刑法原则有()。(2012多60)
真理和价值的辩证统一关系体现在
Europeisnotagender-equalityheaven.Inparticular,thecorporateworkplacewillneverbecompletelyfamily-friendlyuntilwo
Theideathatsomegroupsofpeoplemaybemoreintelligentthanothersisoneofthosehypothesesthatdarenotspeakitsname.
判断下面哪一种说法是错误的?______。
最新回复
(
0
)