首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Newspapers and magazines. B、Direct mail. C、Transit advertising. D、Outdoor billboards and posters. B 此题为细节题。根据文章所述“the other ad
A、Newspapers and magazines. B、Direct mail. C、Transit advertising. D、Outdoor billboards and posters. B 此题为细节题。根据文章所述“the other ad
admin
2012-10-30
44
问题
Advertising is made up of the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way towards what is advertised. Most advertising involves promoting the goods that are for sale, but similar methods are used to encourage people to drive safely, to support various charities, or to vote for political candidates. In many countries advertising is the most important source of income for the media, through which it is conducted. In the ancient and medieval world such advertising was conducted by word of mouth. The first step toward modem advertising came with the development of printing in the 15th and 16th centuries. In the 17th century, weekly newspapers in London began to carry advertisements, and by the 18th century, such advertising was flourishing.
There are eight principal media for advertising. Perhaps the most basic medium is the newspaper, which offers advertisers a large circulation. Magazines, the other chief print medium, may be of general interest or they may be aimed at specific audiences, such as people interested in outdoor sports, computers or literature. In Western industrial nations the most pervasive media are television and radio because of the size and composition of the audience. The other advertising media include direct mail, which can make a highly detailed and personalized appeal; outdoor billboards and posters; transit advertising, which can reach the millions of users; and miscellaneous media, including dealer displays and promotional items.
选项
A、Newspapers and magazines.
B、Direct mail.
C、Transit advertising.
D、Outdoor billboards and posters.
答案
B
解析
此题为细节题。根据文章所述“the other advertising media include direct mail, which can make a highly detailed and personalized appeal”可知B为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/3p57777K
0
大学英语四级
相关试题推荐
A、38dollars.B、48dollars.C、30dollars.D、13dollars.A细节题。从短文TheWHOsaysthisamountshouldbeincreasedtothirty-eightdol
A、Tonyshouldcontinuetakingthecourse.B、SheapprovesofTony’sdecision.C、Tonycanchooseanothersciencecourse.D、Shecan
Voluntarylearninginorganizedcoursesbymaturemenandwomeniscalledadulteducation.Sucheducationis【36】tomakepeoplea
A、Itsstudentscanspendthewholesummeratschool.B、Itcanofferfoundationcoursesaswellasadvanceddegrees.C、Ithasest
TheSixthSenseWhenyouwereachild,didyoueverwonderhowyourmotherknewwhenyouwerewritingonthewallwithcrayo
A、Thestudentlikesthecourseverymuch.B、Studentsattenditbecauseitisrequired.C、Theprofessoroffersthecourseeveryt
Therearequitesomepeople______(会什么事都以你为榜样)。
A、Walkthedog.B、Cleanthehouse.C、Gotothedoctor’s.D、Finishherassignment.B信息叫示题。男士问女士星期六干什么,女士提到的第一件事就是早晨帮忙打扫房间。
A、Alltheguestsleftabitearlier.B、Televisionattractedhimdeeply.C、Hewantedtotakeawalk.D、Hemissedtheimportantpa
A、Hecametooearlyfortheappointment.B、Hemissedthebushere.C、Hewenttoawrongaddress.D、Hefeltverybadwhenhegot
随机试题
A、家庭护理阶段B、地段护理阶段C、公共卫生护理阶段D、社区护理阶段E、以病人为中心的阶段出现于20世纪70年代后,以社区居民为服务对象,以健康促进和维护社区人群为目标,此期为()
治疗卵巢肿瘤的主要方法是
应付票据的支付期最长不超过()个月。
美国的ABC公司与英国的XYZ公司签订了进口合同,以£15价格购入10000个产品,账期为30天。ABC以$40的价格在美国销售。签订合同时,英镑与美元汇率为$1.58。ABC公司的财务分析师预测,美元近期可能会贬值。为了规避汇率风险,ABC公司购入了英镑
期货交易所开市前,非结算会员结算准备金余额小于规定或者约定最低余额的,全面结算会员期货公司应当禁止其开仓。()
甲公司生产某种产品,需2道工序加工完成,公司不分步计算产品成本。该产品的定额工时为100小时,其中第1道工序的定额工时为20小时,第2道工序的定额工时为80小时。月末盘点时,第1道工序的在产品数量为100件,第2道工序的在产品数量为200件。如果各工序在产
阅读以下文字,完成下列题。岭南文化岭南文化是一种较能适应现代化进程的文化形态。广东人的怀旧情绪相对来说比较弱。比如.中国许多地方曾经在90年代大唱怀旧歌曲,广东人却没有卷入这个热潮。又比如,北京的
证明方程在区间(0,+∞)内有且仅有两个不同实根.
Thetechnologyrevolutionmaybecomingtopoorcountriesviathemobilephone,notthepersonalcomputer,asitdidinrichone
RecentlytheBarbicanmuseuminLondonheldanexhibitioncalledtheRainRoom.Duringthetimethisexhibitionwasopen,myTwi
最新回复
(
0
)