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  3. In some countries as many as nine out of ten adults read at least one newspaper a day. Seen in purely business terms, few produc

In some countries as many as nine out of ten adults read at least one newspaper a day. Seen in purely business terms, few produc

admin2022-12-28  39
问题     In some countries as many as nine out of ten adults read at least one newspaper a day. Seen in purely business terms, few products can ever have been so successful in reaching as much of their market. Why do so many people read newspapers?
    There are five basic functions of a newspaper: to inform, to comment, to persuade, to instruct and to entertain. You may well think that this list of functions is in order of importance, but, if so, you would not be in agreement with the majority of the reading public. Of the two broad categories of newspaper, the popular and the quality, the former has a readership of millions, while the latter, only hundreds of thousands. Yet the popular papers seem largely designed for entertainment. They contain a lot of comment and persuasive language. The quality newspapers put a much higher value on information and a much lower one on entertainment.
    It is not only in content that the two kinds of paper differ. There is a difference, too, in the style in which the articles are written. The popular papers generally use more dramatic language with a lot of word-play. Their reporters tend to use shorter sentences and avoid less well-known vocabulary. This means that popular newspapers are easier for a native speaker to understand, though probably not for a non-native speaker.
    In order to decide whether a newspaper is a quality one or a popular one, it is not even necessary to read it, since you can tell simply by the way it looks. Popular papers are generally smaller with fewer and shorter articles. But they have bigger headlines and more photographs.
Who tend to read a quality newspaper more often?
选项 A、Politicians.
B、Foreign visitors.
C、Sports fans.
D、Housewives.
答案A
解析 这道题问的是优质报纸的读者群。鉴于优质的特点，即“优质报纸非常重视其所提供的信息，娱乐的成分要少些”，外国游客，体育迷，家庭妇女是不太会感兴趣的。因此选A。
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