首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
• Read the article below about selecting brand names. • In most of the lines 41-52 there is one extra word. It is either grammat
• Read the article below about selecting brand names. • In most of the lines 41-52 there is one extra word. It is either grammat
admin
2010-01-28
57
问题
• Read the article below about selecting brand names.
• In most of the lines 41-52 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.
• If a line is correct, write CORRECT on your Answer Sheet.
• If there is an extra word in the line, write the extra word in CAPITAL LETTTERS on your Answer Sheet.
Selecting Brand Names
A strong brand name will aid marketing objectives by helping create and support the brand image. There are several considerations in the brand name selection.
CORRECT First of all, the name should differentiate the product from the competition.
AS In some product categories, there is a limit as to how different brand images
41 can be. In fragrances there has traditionally been one less basic image--
42 romance. There is great similarity to among brand names--Caleche,
43 Cacharel, Chantilly. Consider more distinctive names such as Obsession,
44 Charlie, Passion, Safari. In either direction, creation with and support of the
45 brand image--abstract promise from rather than actual benefit--are the
46 dominant factors in name selection. Secondly, the name should describe of
47 the product, if possible. Brand names such as Post-it, Pudding Pops, and
48 Eraser Mate are very descriptive upon. They communicate to consumers
49 exactly what to expect. Furthermore on, the name should be compatible
50 with the product. The product should be compatible with the brand name. In
51 other few words, do not name a sleeping tablet "Awake". Finally, the name
52 should be memorable and easy to pronounce forth. One-word, one-syllable brand names are often considered ideal--Fab, Tide, Dash, Bold, Surf, Coke, Tab.
选项
答案
CORRECT
解析
转载请注明原文地址:https://kaotiyun.com/show/40Kd777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.YouhavetochooseoneofthetopicsfrOmtheth
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)A.Technology:theimportanceoftrainingstaffinhowto
Iscapitalmarketimportantornot?Why?Canyougiveexplanationaboutit?
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.
Practisediscussingthistask,andthequestionswhichfollowit,withapartner:STAFFTRAININGREVIEWTheorganisationyouwor
Aninternationalbusinessmagazinerecentlypublishedanarticleaboutyourcompany.However,thearticlecontainedanumberof
•Readthetextbelowaboutthelogistics.•Inmostofthelines41-52thereisoneextraword.Itiseithergrammaticallyinco
•Readthetextbelowaboutthelogistics.•Inmostofthelines41-52thereisoneextraword.Itiseithergrammaticallyinco
随机试题
A.脾曲结肠癌,DukesC期B.乙状结肠癌,DukesA期C.横结肠癌D.乙状结肠癌,DukesD期E.降结肠癌,DukesB期根治术后5年生存率为30%的是
属疾病防治中的三级预防是
不在行经期间,阴道大量出血,来势急者称为
下列关于五行生克关系的描述错误的是
律师事务所是律师的执业机构,下列选项中关于律师事务所的说法哪些是正确的?()
涵洞施工时钢筋混凝土拱圈和盖板现场浇筑宜连续进行。当涵身较长,不能一次连续完成时,可()。
关于建筑室内给水排水管道安装的技术要求,正确的是()。
期货公司会员应当按照实名制开户的要求核实投资者身份和年龄。投资者应当提供有效身份证明文件及复印件。()
会计账簿的作用有()。
教育的生机和活力,就在于促进学生()健康发展。
最新回复
(
0
)