首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Few would deny that what we see in the media affects the way we think and act. Advertisers, knowing this better than anyone else
Few would deny that what we see in the media affects the way we think and act. Advertisers, knowing this better than anyone else
admin
2013-02-03
87
问题
Few would deny that what we see in the media affects the way we think and act. Advertisers, knowing this better than anyone else, pay millions of dollars every year to sell their products. For prime time television advertising in the United States, companies pay up to two million dollars for a single forty-second advertisement.
In the competition for audience attention, advertisers will do almost anything they can think of to sell their product. A common tactic in commercial advertising is to tie the advertised product to sex or glamour, even when these features do not directly relate to the product. How many times have we seen a pretty woman selling a car? Other ads may make exaggerated claims about the effectiveness of their products.
Consumer complaints about misleading or inappropriate content in advertisements have led to multiple restrictions on advertising. Laws exist in many countries to regulate advertising. In the United States, television advertisements for alcoholic beverages cannot show a person actually drinking the beverage.
Restricting advertisers through legislation brings up issues of freedom of speech and individual rights. For this reason, US law makers have tried to avoid passing many laws that might limit advertisers’ rights. Instead, they have asked the advertising industry to find ways to regulate itself. This led to the creation of the National Advertising Review Council (NARC) in the 1970s.
Major advertisers and advertising agencies set up NARC, an industry-run agency that would maintain standards of accuracy, morality, and social responsibility in advertising. Since then, there have been two branches within the organization: the National Advertising Division (NAD) and the National Advertising Review Board (NARB). The NAD is like the police of the organization. They receive complaints by consumers, consumer groups, companies, or associations about advertisements. NAD then investigates the ads and reports any misconduct. If NAD and the advertiser cannot find a way to correct the ad together, the case goes before the NARB for review. The Review Board then reviews the ad and makes a recommendation.
As part of the trend towards non-governmental regulation, the media in which advertising appears also work as a kind of censor. Television stations all have departments for reviewing ads before the ads can be shown on the air. This is true for radio stations as well. Likewise, magazines and newspapers review ads before publication to make sure both the products and the content are appropriate for their readers. In addition to their reviews for appropriateness, some publications even check the accuracy of the information in the ads.
Along with national advertising organizations and the media, individual advertising agencies comprise a third layer of censorship. Advertising agencies certainly want the public to have confidence in their ads. Therefore, most advertisers use market research as a way to verify the claims made in advertisements. Furthermore, if consumers learn about misleading claims in the ads for a product, the consumers can sue the advertisers. This is why most large advertising agencies employ in-house lawyers for reviewing ads.
The medium of web advertising has opened entirely new questions about advertising, targeting one’s intended audience, and appropriateness of ad content. At the same time, consumers have made more and more focused demands on all forms of media. In the UK, for example, some have called for a ban on the advertising of fast food, which is widely blamed for problems of obesity. For the time being, a combination of government regulation, citizen demands, and industry self-regulation will continue to shape what marketers do.
Summary
Media affects the way we think and act. With so many advertisements, their creators must think of innovative ways to get consumers’【66】. Some ads may make exaggerated claims about their products or have misleading content. Public complaints about advertising have led to government regulations in many countries. In the United States, advertisers have set up a self-policing【67】 called NARC to censor ads. Through self-regulation, the industry avoids issues of【68】 of speech and makes sure that their ads are accurate. Advertisers with deceptive ads can be【69】. However, new forms of media, such as the web, have created new questions about【70】.
选项
答案
freedom
解析
由第四段第一句“Restricting advertisers through legislation brings up issues of freedom of speech and individual rights”,可知答案为freedom。
转载请注明原文地址:https://kaotiyun.com/show/4FyK777K
本试题收录于:
A类竞赛(研究生)题库大学生英语竞赛(NECCS)分类
0
A类竞赛(研究生)
大学生英语竞赛(NECCS)
相关试题推荐
WhatdoestheitalicisedphrasemeaninChinese?—Well,we’dbetterputourheadstogetherrightnowsothatwedon’thavetopl
KnowingthatMrs.Mallardwasafflictedwithahearttrouble,greatcarewastakentobreaktoherasgentlyaspossiblethenew
KnowingthatMrs.Mallardwasafflictedwithahearttrouble,greatcarewastakentobreaktoherasgentlyaspossiblethenew
Nearlyeveryoneloveshoney.Forasweettreat,drizzlegoldenhoneyoverabutteredwaffle.Stirhoneyintoasteamingcupoft
Everyoneknewthat______theprojectwouldbecompletedandwe’dallhavetoreturntoourownseparatedepartments.
AWorldWithoutTimeorNumberThePirahciareanisolatedAmazoniantribeofhunter—gathererswholivedeepintheBrazilian
Youshouldtrytomakesome________ofyourdifferencessothatyoucanworktogetherwithoutquarrels.
Capitalismcannotcureitselfofitsdestructiveinternalcontradiction.
BushConcernedaboutRisingGasPricesPresidentBushsaysavarietyofglobalforcesaretoblameforcrudeoilpricestopp
随机试题
用水吸收HCl气体是物理吸收,用水吸收CO2是化学吸收。()
ARDS的主要病理改变是
下列哪些案件适用涉外刑事诉讼程序?
案例三[背景材料]某实施监理的工程项目,在基础施工时,施工人员发现了有研究价值的古墓,监理机构及时采取措施并按有关程序处理了该事件。设备安装工程开始前,施工单位依据总进度计划的要求编制了如图3-1所示的设备安装双代号网络进度计划(时
海关在对货物进行查验过程中,发生了货物的损毁,应由海关进行赔偿的是( )。
陈蕾和其丈夫陈史强都已进入不惑之年,他们的家庭属于中等收入家庭,上有老,下有小,资金压力较大,为了积极应对资金缺口,他们聘请了理财规划师帮助他们理财规划。理财规划师通过与陈蕾夫妇沟通,获得了以下家庭、职业与财务信息:一、案例成员二、收支情况陈蕾在国
下列关于优先股的说法,正确的是()。
某公路铁路两用桥,一列动车和一辆轿车均保持匀速行驶,动车过桥只需35秒,而轿车过桥的时间是动车的3倍,已知该动车的速度是每秒70米,轿车的速度是每秒21米,这列动车的车身长是(轿车车身长忽略不计)()。
神经冲动在两个神经元之间传递顺序应为()。
根据下列材料回答问题。2007年上半年某镇完成工业总产值66625万元,比去年同期增长32.7%,增速提高12.7个百分点。其中规模以上工业企业完成产值56869万元,比上年同期增长43.9%,占全年工业总产值计划的45.3%。完成工业增加值221
最新回复
(
0
)