首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
While many companies are spending more money on sales promotion than on media advertising, it is difficult to say just what pe
While many companies are spending more money on sales promotion than on media advertising, it is difficult to say just what pe
admin
2019-08-16
22
问题
While many companies are spending more money on sales
promotion than on media advertising, it is difficult to say just what
percentage of a firm’ s overall promotional budget should be
allocated to advertise versus consumer- and trade-oriented【M1】______
promotions. This relocation depends on a number of factors,【M2】______
including the specific promotional objectives of the campaign, the
market and competitive situation, and the brand’s stage in its life
cycle.
Consider, for example, what allocation of the promotional【M3】______
budget may vary according to a brand’s stage in the product life
cycle. In the introductory stage, a large amount of the budget may
be allocated to sales promotion techniques such as sampling and
couponing to induce trial. In the growth stage, moreover,【M4】______
promotional dollars may be used primarily for advertising to stress
brand differences and keep the brand name in competitors’ minds.【M5】______
When a brand moves to the maturity stage, advertising is primarily
a reminder to keep consumers aware the brand. Consumer-oriented【M6】______
sales promotions such as coupons, price-offs, premiums, and
bonus packs may be needed periodically to maintain consumer
loyalty, attract new users, and protect against competition.
Trade-oriented promotions needed to maintain shelf space and【M7】______
accommodate retailers’ demands for better margins as long as【M8】______
encourage them to promote the brand. A study on the synergistic
effects of advertising and promotion examined a brand in the
mature phase of its life cycle and has found that 80 percent of its【M9】______
sales at this stage was due to sales promotions. When a brand【M10】______
enters the decline stage of the product life cycle, most of the
promotional support will probably be removed and expenditures
on sales promotion are unlikely.
【M10】
选项
答案
was一were
解析
语法错误。此处考查的是主谓一致。百分比作主语时,谓语动词的单复数形式要视百分比后面所接的名词而定,此处名词是sales(销售量).应该用复数,再结合上下文的时态,即此处应该改为were。
转载请注明原文地址:https://kaotiyun.com/show/4PbK777K
0
专业英语八级
相关试题推荐
Besidesconcernsabouthowadsaffectindividuals,criticshaveraisedethicalissuesabouthowadvertisingaffectssociety.F
Probablyforaslongastherehavebeensalesforces,managershavesoughtwaystodeterminewhethertheyareeffectiveornot.
Attheturnofthe20thcentury,DutchphysicianChristiaanEijkmanshowedthatdiseasecanbecausednotonlybymicroorganism
Fordecades,thetelevisionwastheflagshipofanyconsumer-electronicsproductline-up.Inallthegadgetsinthehome,【M1】___
Muscularmotioniscausedbythestimulateofspecificnervecellsinthebrainandspinalcord.
CableTVhasexperiencedtremendousgrowthasanadvertisingmediumbecauseithassomeimportantadvantages.Aprimaryoneis
Peoplelearnlanguagesallthetime,andforallkindsofreasons.Forexample,youprobablyhavevariousreasonstostudy【M1】__
ApprenticeshipshavelongbeenpopularinEurope,butworkforce-orientedhighschooltrainingisnearlyascommonin【M1】______U
随机试题
德尔菲法指采用开调查会的形式,将有关专家聚集到一起,依靠一定数量专家的创造性思维,以发散性的方式讨论决策对象未来的发展趋势及对它的应对措施,从而作出决策的方法。
患者男性,25岁,CT示双侧听神经鞘瘤,诊断考虑为
A.血性液体B.不凝固血液C.粪臭味液体D.黄色混浊状,无臭味液体E.稀脓性,有臭味液体胃溃疡穿孔时腹腔穿刺液
设二阶系统的传递函数为则此系统为()。
信号传递理论认为,在信息对称的情况下,公司可以通过股利政策向市场传递有关公司未来获利能力的信息,从而会影响公司的股价。()
企业已完成销售手续但购买方在月末尚未提取的商品,应作为企业的库存商品核算。()
灾害:地震
行为经济学认为,互惠行为是一种条件合作行为,是对善意和助人的行为进行回报。互惠行为通过实施报答的形式而使对方获得利益,这种报答往往通过降低或损害自我利益而实现。根据上述定义,下列属于互惠行为的是()。
经过墨子及其弟子们的毕生努力,《墨经》终于脱稿成书。在那古奥的外表下,数学、力学、光学等科学知识________其中,一些概念定义和科学发现与西方近代科学十分________,闪耀着惊人的智慧之光。依次填入画横线部分最恰当的一项是()。
有如下类定义:classFoo{public:Foo(intv):value(v){}//①~Foo(){}//②private:Foo(){}//③
最新回复
(
0
)