首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the
In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the
admin
2012-08-12
84
问题
In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minutes to prepare your ideas.
A Customer relations: how to maintain customer interest in a company’s products
B Transport management: the importance to a business of an efficient public transport system
C Market research: the importance of doing market research before launching a new product
选项
答案
A. Customer relations; how to maintain customer interest in a company’s product As is known to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers. First, it should always make sure that it provides its customers with quality goods and after-sale service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading. All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies. B. Transport management: the important to a business of an efficient public transport system Any distribution of products from producers to wholesalers or from wholesalers to retailers requires transportation. The cost of transporting some products can exceed the cost of producing them. An efficient form of transportation can result in higher costs and lower profits for the firm. For each form of transportation, firms should estimate timing, cost, and availability. This assessment allows the firm to choose an optimal method of transportatioa The most common forms of transportation used to distribute products are truck, rail, air, water, and pipeline. C. Market research; the importance of doing market research before launching a new product Market research is imperative for a company to know what type of products or services would be profitable to introduce in the market Also with respect to its existing products in the market, good market research enables a company to know if it has been able to satisfy customer needs and whether any changes need to be made in the packaging, delivery or the product itself. This enables a company to formulate a viable marketing plan or measure the success of its existing plan.
解析
转载请注明原文地址:https://kaotiyun.com/show/4QOd777K
本试题收录于:
BEC高级口语题库BEC商务英语分类
0
BEC高级口语
BEC商务英语
相关试题推荐
Whatisthewomanaskingfor?
Whereisthistalktakingplace?
A、 B、 C、 B“不……吗”是否定疑问句的形式,不能用回答其他类型的疑问句的方法来回答。可以用yes或no来回答,而(B)回答了关于Kim先生发言的意见,因此是正确答案。(A)和(C)虽然使用了yes和no,但是所答
A、 B、 C、 D、 B照片中女士正在整理文件夹,因此正确答案是(B)项。(A)项是诱导考生由文件联想到makingcopies的一个陷阱。(C)项如果仅仅听到shelf而没有听到cleaning的时候。
Whatdoesthemansayabouthisbusiness?
A、 B、 C、 D、 BCustomersaresittinginarestaurantreadingtheirnewspapers.Choice(A)useswordsas
Accordingtothespeaker,whowouldmostbenefitfrommuItitasking?
Accordingtothearticle,whatisthecompanyplanningtodo?
A、 B、 C、 B应该回答的是同意或者不同意之类的意见。(A)使用与frontdesk相关的词receptionist设置陷阱。(B)不是很合适,故为正确答案。(C)重复使用computer一词,容易造成误导。
Whendidthepromotionbegin?
随机试题
下列哪种脂蛋白参与胆固醇的逆向转运
上颌骨骨折中常伴有颅底骨折并出现耳、鼻出血或脑脊液漏的是
泵的型号表示法中冷凝水泵的代号是()。
施工成本分析是通过比较,以了解和研究成本的变动情况和因素。为此,可以用来与成本核算资料进行比较的有()。
一个家庭在市场工作、家庭产品的生产以及闲暇之间进行分配所依据的原则是()
读下图,回答下题。图中城市中心与郊区相比()。
注册商标期满需要续展的()
设f(x)=,则()。
IntheUnitedStates,thefirstdaynursery,wasopenedin1854.Nurserieswereestablishedinvariousareasduringthe【C1】_____
Completethetablebelow.WriteNOMORETHANTWOWORDSforeachanswer.
最新回复
(
0
)