首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Imagine browsing a website when an attractive ad for lingerie catches your eye. You don’t click on it, merely smile and go to an
Imagine browsing a website when an attractive ad for lingerie catches your eye. You don’t click on it, merely smile and go to an
admin
2021-09-17
53
问题
Imagine browsing a website when an attractive ad for lingerie catches your eye. You don’t click on it, merely smile and go to another page. Yet it follows you, putting up more racy pictures, perhaps even the offer of a discount. Finally, annoyed by its persistence, you frown. "Sorry for taking up your time," says the ad, and promptly stops further disturbance. Creepy. But making online ads that not only know you are looking at them but also respond to your emotions will soon be possible, thanks to the power of image-processing software and the common existence of tiny cameras in computers and mobile devices.
Uses for this technology would not, of course, be confined to advertising. But advertisers are among the first to embrace the idea in earnest. Advertising firms already film how people react to ads, usually in an artificial setting. The participants’ faces are studied for positive or negative feelings. A lot of research has been done into ways of categorizing the emotions behind facial expressions. Some consumer-research companies also employ cameras to track eye movements so they can be sure what their subjects are looking at. This can help determine which ads attract the most attention and where they might be placed for the best effect on a web page.
One of the companies doing such work, Realeyes, which is based in London, has been developing a system that combines eye-spying webcams with emotional analysis. Mihkel Jaatma, who founded the company in 2007, says that his system is able to detect a person’s mood by plotting the position of facial features, such as eyebrows, mouth and nostrils, and employing clever programs to interpret changes in their alignment—as when eyebrows are raised in surprise, say. Add eye-movement tracking, hinting at which display ads were overlooked and which were studied for any period of time, and the approach offers precisely the sort of quantitative data brand managers yearn for.
At present the system is being used on purpose-built websites with, for instance, online research groups testing the effect of various display ads. The next step is to make interactive ads. Because they can spot the visual attention given to them, as well as the emotional state of the viewer, these ads could change their responses.
As similar technologies become widespread, privacy concerns will invariably increase. People would need to give consent to their webcams being used in this way, Mr. Jaatma admits. One way to persuade Internet users to grant access to their images would be to offer them discounts on goods or subscriptions to websites.
As for the new technology, use of webcams would be forbidden when______.
选项
A、intellectual property is concerned
B、Internet users do not permit it
C、the technology becomes popular
D、no discounts or other services are provided
答案
B
解析
细节题。根据题干中的关键词,可迅速将信息定位至文章最后一段。该段首句指出,随着此类技术的广泛使用,对于个人的隐私将倍受关注。接着第二句指出Jaatma先生也表示,以这种方式使用网络摄像头必须得到当事人的同意(People would need to give consent to their webcams being used in this way),由此可知,如果当事人不同意,这种网络摄像头则会被禁用,B项符合此意,故为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/4Y1Z777K
0
考研英语一
相关试题推荐
Anditisimaginedbymanythattheoperationsofthecommonmindcanbynomeansbecomparedwiththeseprocesses,andthatthe
Researchhasshownthat—inbothsexesandacrossnumerouscultures—attractivepeoplearejudgedtobesmarter,kinder,morehone
Researchhasshownthat—inbothsexesandacrossnumerouscultures—attractivepeoplearejudgedtobesmarter,kinder,morehone
Researchhasshownthat—inbothsexesandacrossnumerouscultures—attractivepeoplearejudgedtobesmarter,kinder,morehone
Researchhasshownthat—inbothsexesandacrossnumerouscultures—attractivepeoplearejudgedtobesmarter,kinder,morehone
Researchhasshownthat—inbothsexesandacrossnumerouscultures—attractivepeoplearejudgedtobesmarter,kinder,morehone
Researchhasshownthat—inbothsexesandacrossnumerouscultures—attractivepeoplearejudgedtobesmarter,kinder,morehone
Researchhasshownthat—inbothsexesandacrossnumerouscultures—attractivepeoplearejudgedtobesmarter,kinder,morehone
随机试题
泥质岩由()的碎屑和粘土矿物组成。
在欧阳修的词中,_______的比例较大,欧阳修受南唐词人_______的影响较大,他继承了南唐词“思深辞丽”的特点,在词中融入了更多感情体验。他的词不仅有颇得花问风味的温润秀洁之作,也有抒发其旷达胸怀,风格豪放的词章。
中秋夜里的一盏马灯朱砂①做梦也不会想到,时至今日,乡村里竟然还会停电,而且是在中秋节的晚上。②刚刚摆上饭桌,他正陪娘说话。哥哥在开啤酒,嫂子还在灶间忙活着,谁料却突然停电了,世界一下
全脂奶粉按重量或体积稀释成全乳时标准配制方法是
A.香苏饮B.胃苓汤C.羌活胜湿汤D.参苓白术散E.藿香正气散外感风寒致呕吐的治疗宜选用
政府对进口贸易进行干预的手段主要包括()。
心理咨询员在工作过程中发现自己的价值观与求助者的价值取向不一致,应当()。
以下语句不会引发异常的是()。
以下程序段中,与语句:k=a>b?(b>c?1:0):0;功能相同的是
A、Thecompanywillbeatothercompaniesinbusiness.B、Thefailureofthefootballteamwasjustasexpected.C、Thecompanywill
最新回复
(
0
)