2. 外语
  3. Write an answer to one of the questions in this part. Write your answer in 200-250 words. Your line manager has asked you to

Write an answer to one of the questions in this part. Write your answer in 200-250 words. Your line manager has asked you to

admin2012-01-23  64
问题     Write an answer to one of the questions in this part. Write your answer in 200-250 words.
    Your line manager has asked you to write a report on the feasibility of launching a new product.
    Write the report to your line manager
    briefly introducing the advantages of your products compared with those of the competitors
    stating who your ideal customers are
    explaining your marketing strategy and tactics.
选项
答案 Report on the launch of our new product—the latest model of e-book reader This report aims at considering the feasibility of the launching of our latest model of e-book reader. Advantages This brand of e-book reader possesses some outstanding features compared with those in the market now: Firstly, the e-book reader has a 6-inch exclusive monochrome reflective light LCD. which offers good viewing and allows you to read for hours without getting tired; Secondly, the e-book supports e-mail, web-browsing; Thirdly, it allows you to turn pages back and forth quickly; Fourthly, this brand of e-reader allows you to load up any pdf, pre-purchased e-book, or document into the device for reading later; Finally, it’s of good look and has a reasonable price. Ideal customers We target our ideal customers at: People who have to travel a long distance to work every day; People who wish to read the latest books, but don’t have enough time to go to the libraries or bookstores. Old people who can’t find books with words large enough for them to read. Our e-book reader has increased the sizes of the characters for senior citizens. Marketing strategy and tactics Advertisement online, especially on some large websites, such as Google. Promotion activities at some large bookstores. Conclusion With its obvious strong points, our detailed research of the customers and our effective marketing strategies, I firmly believe that this brand of product will sell well in the market.
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