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  3. A new retail phenomenon from Japan which allows customers to walk away with free products is to launch in Britain. From tomorrow

A new retail phenomenon from Japan which allows customers to walk away with free products is to launch in Britain. From tomorrow

admin2018-04-21  60
问题     A new retail phenomenon from Japan which allows customers to walk away with free products is to launch in Britain. From tomorrow, visitors to Sample Trend’s central London store can try anything on its shelves, and all of the products can be taken home without charge.
    For a nominal annual membership fee of ￡60, users are free to enter the shop once a month and help themselves to no less than ￡250 worth of goods every year. The only "catch" is that shoppers are asked to complete a simple questionnaire about each product they try. Known as ‘try vertexing", the concept allows manufacturers to test product sand receive consumer feedback (反馈) before launching on to the open market. It is already a sensation in Japan and now looks set to transform the fortunes of the embattled UK retail industry. If thing goes well, countries such as Germany and France will give it a try. According to new figures, stores are facing a Christmas crisis with the weakest high street trading for six months. Michael Ghosh, the founder behind Sample Trend, said: "The concept behind Sample Trend is unique in the UK. It allows shoppers the opportunity to walk away with a number of real, full-size products of their choosing without handing over a penny. “The concept of in-store try-vertising is simple but effective. Businesses across all sectors, from cosmetic manufacturers to beverage makers, place new products on the shelves at Sample Trend and wait for consumers to try them out.
    Customers complete a short 10-pointquestionnaire about the product, and the feedback they provide is used to make any finishing touches before the product is brought officially to market. The Sample Trend store stocks everything from cosmetics, food and drink, and household goods. Ghosh, the former advertising and sales director for Disney Europe, said such feedback may also build brand loyalty from the outset—a particularly appealing prospect for new businesses.
What does Michael Ghosh think of this business idea?
选项 A、Puzzling.
B、Impractical.
C、Promising.
D、Surprising.
答案C
解析 推断题。根据文章最后一句话“Ghosh,…said such feedback may also build brand loyalty from the outset—a particularly appealing prospect for new businesses”可知，Ghosh认为这样的反馈也许可以帮助企业从一开始就建立品牌忠诚度——这对新企业来说是特别有吸引力的前景，也就是说Ghosh认为这种经营理念是很有发展前景的，故选C。
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