首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Probably for as long as there have been sales forces, managers have sought ways to determine whether they are effective or not.
Probably for as long as there have been sales forces, managers have sought ways to determine whether they are effective or not.
admin
2018-01-28
83
问题
Probably for as long as there have been sales forces,
managers have sought ways to determine whether they are
effective or not. In the past, salespeople were estimated on the【M1】______
basis of their sales—that is, did they reach their sales quotas? With【M2】______
the role of the sales force changed from being purely concerned
with selling to becoming more involved in marketing and took【M3】______
more responsible for maintaining customer relationships, managers
recognized the need for expanding evaluative criteria beyond just
the achievement of sales goals. The evaluation criteria of today are
vast different from those in the past. Sure, sales are still important,【M4】______
but now other measures are gaining in importance as well.
One of the more often discussed measures is ROI(return on
investment). More and more top executives are asking their sales
managers for accountant—as in "Are we getting the returns we【M5】______
seek from the sales force?" The idea is that by measuring the
impact of programs designing to aid the selling process as well as【M6】______
measuring sales closures, the marketing team can be more
effective and efficient. Fortunately, it isn’t always that easy. In a【M7】______
survey conducted in 2002 of companies with a marketing budget
of $1 million or more, 56 percent indicated they had no system for
measuring the ROI on their marketing investments. As noted by
David Reibstein of the University of Pennsylvania’ s Wharton
School of Business, "In marketing, benefits as advertising impact【M8】______
aren’t easily put into dollar returns. It takes a leap faith to come【M9】______
with a number." Marketers know that it is often difficult to
separate advertising, promotions, and other communications efforts in【M10】______
the selling effort.
【M1】
选项
答案
estimated一evaluated
解析
词汇错误。estimated意思为“估计”,evaluated意思为“评估,评价”。此处对一个营销人员的销售状况应该是进行“评估”,而不是“估计”,因此要改为evaluated。商务英语中,对员工工作的绩效评估或评价通常用evaluate或其名词形式evaluation,例如performance evaluation。
转载请注明原文地址:https://kaotiyun.com/show/4qsK777K
0
专业英语八级
相关试题推荐
TeachingMethodsforEffectiveCommunicationI.Introduction:someteachingapproacheshelpfultoclassroomcommunication—wel
SuggestopediaI.IntroductionA.BasedonhowthebrainworksandhowwelearnmosteffectivelyB.Derivedfrom【T1】______andp
Inacertaincitytherelivedaphysicianwhosoldyellowpaint.Thiswasofsosingularavirtuethatwhosowasbedaubedwithi
PASSAGETHREEWhatisthenatureoftheactionofthepaint,accordingtothephysician?
Freud’smostfamouspupilisCarlGustavJung,aSwissphysician,psychiatrist,philosopherandpsychologist.SelectingJungas
Freud’smostfamouspupilisCarlGustavJung,aSwissphysician,psychiatrist,philosopherandpsychologist.SelectingJungas
Freud’smostfamouspupilisCarlGustavJung,aSwissphysician,psychiatrist,philosopherandpsychologist.SelectingJungas
SitcomsasaToolforELTEnglishteachershavebeenusingvideosintheclassroomfordecadesandnowsitcomsemergeinclassr
随机试题
患儿,女性,2岁。半小时前突然出现双眼上视、四肢抽动、呼之不应,口周轻度发绀,持续10分钟左右自行停止,但2分钟后又出现类似发作,即送急诊就诊。间歇期仍呼之不应,无哭声,以往无类似病史。查体:体温39.2℃,神志朦胧,咽红,扁桃体Ⅱ度肿大,充血,无脓性分泌
下列是引起牙齿松动的原因,除外
折杆受力如图所示,以下结论中错误的为:
消费型增值税是()。
对雇主而言,采购过程分为编制采购计划、编制评审采购规范、选择供应商并进行技术谈判、签订采购合同;但对雇主而言,采购过程除以上几点外还应包括( )。
下列费用中,属于基本预备费支出范围的是()。
()是证券投资基金行业的自律性组织,是社会团体法人。
申请设立财务公司的企业集团应当具备下列()条件。
格赛尔认为学习与生理“准备状态”有关。在没有达到准备状态时,学习不会发生;一旦准备好了,学习就会生效。支持该观点的依据来自()
CanLoudMusicCauseHearingImpairment(损伤)?Haveyouevergonetoaconcertandrealizedthatyourseatswererightnextto
最新回复
(
0
)