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  3. To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

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问题     To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】______on the efficient production of goods, and then relied on "【C2】______salesmanship" to move as much of these goods as possible. Such production and【C3】______focuses on the needs of the seller to produce goods and then【C4】______them into money.
    Marketing,【C5】______, focuses on the wants of consumers. It begins with first analyzing the【C6】______and demands of consumers and the producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that【C7】______trying to sell【C8】______is easiest to produce or buy for resale, the makers and dealers first【C9】______to find out what the consumer wants to buy and then【C10】______making it【C11】______for【C12】______.
    This concept does not imply that business is benevolent or that consumer satisfaction is given【C13】______over profit in a company. There are always【C14】______to every business transaction — the firm and the customer — and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is【C15】______understanding and catering to customers.
    A(n)【C16】______example of the importance of catering to the consumer【C17】______itself in mid-1985, when Coca Cola changed the flavor of its drink. The【C18】______of the new flavor by a【C19】______portion of the public【C20】______a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
【C13】
选项 A、prioritization
B、preference
C、priority
D、privilege
答案C
解析 词汇题。词义辨析题。priority“优先，优先权，先”，常与over连用，表“比……优先”，如：The communal problem must be givenpriority over your personal one．必须优先处理社区的问题而不是你个人的问题。本句为“消费者的满意并不优先于公司的利益”，选项priority正合题意，为正确答案。prioritization是动词prioritize的名词形式，意为“以优先顺序排列，给……以优先权”，如：Everyone should take time to be alone，to prioritize and meditate．每个人都应花时间独处，以理清事物的轻重缓急并进行反省。其名词较少使用。preference“偏爱物，优先选择物”。privilege“特权”，如：grantsb．the privilege of doing sth．赋予某人做某事的特权。可见这几个选项都不符题意。
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