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Financial Management: how to ensure that a company plan is implemented?

admin2010-02-11  81
问题 Financial Management: how to ensure that a company plan is implemented?
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答案Suggested answers: a．Personal factors are important in effective management of a business. Qualified personnel are the key to effective management. Tile ability to direct, to lead, even to inspire others, is obviously a human attribute, as is the ability to accept and execute assignments of responsibility from another. The ability to win and maintain confidence—as reflected in securing financial backing, credit extensions, loyal employees—is a personal characteristic of vital importance in business. To ensure a company plan is implemented, it is imperative to cream off the best personnel from among the candidates. b．When we say effective management, we must remember that the business is a projection of management’s personality. In general, individuals have what it takes or they do not, and having "it," they do a good job willfully or they fail. These points cannot be overstressed, for business success is a philosophy, a point of view, and an approach that must permeate the entrepreneur’s mind thoroughly if he or she is to have mastery of the enterprise. To ensure a sound financial management, companies have to address the issue of ensuring ethical behavior amongst their staff. c．Today’s business objectives are threefold: to make profits, to beat the competition, and to delight customers. To achieve the first two objectives, you must accomplish the third. However, traditional cost-management techniques focused on the first objective only by minimizing cost regardless of the effects on customers. Cost management entails far more than cost cutting. Good cost management must be forward looking. It is still important to look backward, but the more you look forward to target costs and manage operations to meet cost goals, the less you will have to look backward to find out where costs went awry. d．Cost cutting is important to cost management. But financial management entails far more than cost cutting. Effective financial management must be forward looking. And looking backward is also important. And thus you should avoid the trap of trying to account costs out after the fact, rather than designing lower costs in before the fact. Customers have an expectation of price based on advertising or sales promotion, but that price does not always match their view of whether the product is worth its price. The value view is often related to the image.
解析 to cream off the best挑选最好的。permeate遍布，弥漫，感染，透过。philosophy哲理，见解，理念。to address the issue处理问题。ethical合乎道德的，伦理的。 behavior行为，举止。mastery驾驭，控制权，精通，熟悉。entail需要。forward looking前瞻性的。 projection设计，规划，投射，投影。
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