2. 外语
  3. What attracts customers? Obviously the quality of a product does, but visual images【C1】______ a great deal. It is net only the i

What attracts customers? Obviously the quality of a product does, but visual images【C1】______ a great deal. It is net only the i

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问题     What attracts customers? Obviously the quality of a product does, but visual images【C1】______ a great deal. It is net only the image provided by the packaging that【C2】______ but the whole corporate【C3】______ of the company. There are now many products and services on the market which are similar in content【C4】______ produced by different companies It is vital, therefore, for a company  to【C5】______ itself from its competitors by having a strong company  which is immediately【C6】______ .
    Logos are part of this image. They are【C7】______ which often include a name or initials to identify a comply. The logo establishes a【C8】______ identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and【C9】______ the ages have used colors and symbols to show their identity. In different cultures, different colors【C10】______ different meanings. Some colors may be connected with coldness in one culture and with【C11】______ in another; some colors representv【C12】______  in one culture but death in another. International companies have,【C13】______ ,to make sure that their logo will not be misunderstood or misinterpreted in different countries.
    Many companies have, over the years,【C14】______ their logos to fit in with design and to present more powerful images. Company logos can be emotive and can【C15】______ loyalty by influencing the【C16】______ . Some loges【C17】______ an idea in file product, and a case in point is the stewing wheel in the Mercedes logos are used on letterheads, packaging and【C18】______ as well as on the product itself. They may also appear in newspaper or on television as part of an advertising【C19】______ .
    Companies need to have a strong corporate identity. Their logo helps to promote this image and to fix it in the middle of the【C20】______ . Logos, therefore, are used to be original and to have impact and style.
【C19】
选项 A、movement
B、plan
C、campaign
D、function
答案C
解析 movement意为“运动”：plan意为“计划”；campaign意为“(政治或商业性)活动，运动”；function意为“功能作用，职责”。本题这里指的是广告宣传活动，campaign符合题意。
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