首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
(1) Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part billboard. The st
(1) Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part billboard. The st
admin
2017-02-25
33
问题
(1) Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part billboard. The steady shift of advertising dollars online has entrepreneurs scrambling to come up with business models that will help them capture part of the bounty. So far, most of the attention has been on the search advertising gold-rush that propelled Google from puny startup into a behemoth worth $115 billion.
(2) But there are other forms of advertising besides search, and for its virtual world, The Lounge, Doppelganger has settled on a product-placement model popularized by Hollywood, where advertisers pay up to have their products featured in movies and TV shows. Music label Interscope Records has already signed up for a trial to have Doppelganger build a virtual club for its Pussycat Dolls band within The Lounge.
(3) "The Lounge has interesting advertising potential," says Gartner media analyst Mike McGuire. "Doppel-ganger’s effort to tie the real world metaphors to a virtual world is very clever. From the perspective of music labels and bands, it’s a very attractive opportunity to engage the MySpace crowd."
(4) Doppelganger is far from the first virtual world to launch. Second Life, There.com, and others have been around for years, and even the mighty Google is believed to be preparing its own virtual world. But founder Andrew Littlefield, a former engineer at BEA Systems, isn’t just trying to attract the MySpace crowd—he’s actively taking some pages from MySpace’s playbook.
(5) First, Littlefield is building the service around social networking and instant messaging. Doppelganger users will be able to import their AIM buddy lists into the service, giving them a ready-made set of virtual friends—and helping Doppelganger recruit new users through existing social connections.
(6) Second, Doppelganger is focusing on music, much as MySpace did in its early years. Like MySpace, which let users sign up to be "friends" of their favorite bands to keep up with CD releases and concert tours, Doppelganger is creating content for music fans. But instead of just Web pages, Doppelganger is building 3-D club environments where a band’s music plays and users make their "avatars," or virtual characters, dance and chat.
(7) The two-year-old company has 30 employees and $11 million in venture financing from Draper Fisher Jurvetson and Trident Capital, backers of hits like eBay owned Skype and Time Warner’s Mapquest.
(8) According to Littlefield, Doppelganger’s testers seem to be hooked. "This is clearly the new instant messaging," says Littlefield. "We have some beta users who log on right after school and stay logged on through the wee hours of the morning." That kind of attention is particularly alluring to advertisers and marketing folks who have been scrambling to figure out ways to capture the attention of teens that seem to increasingly tune out TV.
(9) The Pussycat Dolls’ club is in itself one big advertisement for the band, but there are also opportunities to place ads for other products in the environment. In a demo of The Lounge, a movie trailer for
Warner Bros. upcoming Superman film played. Eventually, Doppelganger plans to sell music downloads and other band-related goods directly within The Lounge—a source of revenues that could supplement product placement.
(10) "Doppelganger has to figure out a quick way for folks to buy physical things," says McGuire. The big question, as Doppelganger launches The Lounge, is whether they’ll draw enough interest to gain a critical mass of users and attract mass-market advertisers. After all, no one likes to go to an empty nightclub.
The word "hooked" in the 8th paragraph means_____.
选项
A、captivated
B、bent
C、bowed
D、curved
答案
A
解析
根据第8段下文所提到的“一些测试版用户一放学就登录网站,直到凌晨方才离开”,可知hook指的是“沉迷,上瘾”,由此选项A中的captivated与之同义,故选A。
转载请注明原文地址:https://kaotiyun.com/show/5O7O777K
0
专业英语八级
相关试题推荐
Virtuallyeverydayoftheyearseesanotherartbiennialopeningsomewhereintheworld.Theroleoftheseexhibitionsistosh
Virtuallyeverydayoftheyearseesanotherartbiennialopeningsomewhereintheworld.Theroleoftheseexhibitionsistosh
Virtuallyeverydayoftheyearseesanotherartbiennialopeningsomewhereintheworld.Theroleoftheseexhibitionsistosh
TheUNGeneralAssembly,thecentralpoliticalforum,iscomposedof193members,includingvirtuallyalltheworld’snation-sta
A、ShedevelopsvirtuallynativelevelofMandarin.B、HerFrenchisobviouslybetterthanEnglish.C、ShespeaksFrenchonmanyoc
(1)Doppelganger,aSanFrancisco-basedstartupislaunchingavirtualworldtodaythat’spartnightclub,partbillboard.Thest
随机试题
“一夫法”是指
A.丘脑腹外侧核B.脊髓后角细胞C.延髓薄束核与楔束核D.脊髓前角细胞E.后根神经节痛觉和温度觉传导通路的第二级神经元是
有关妊娠期健康教育,正确的是
矿井瓦斯喷出是指从煤体或岩体裂隙,孔洞或炮眼中大量瓦斯异常涌出的现象,在20m巷道范围内,涌出瓦斯量大于或等于1.0m3/min,且持续时间在8h以上时,该采掘区域即定为瓦斯喷出危险区域。下列瓦斯喷出的预防正确的是()。
下列关于标底的说法,正确的是()。
ABC摩托车生产企业为增值税一般纳税人,主要从事摩托车的研发、生产、销售。企业有固定资产价值18000万元(其中生产经营使用的房产原值为12000万元),生产经营占地面积80000平方米。2016年4月,诚信税务师事务所受托对该企业2015年度的纳税情况进
下列说法正确的是()。
涅架指众生摆脱了烦恼、贪欲及业障的束缚,不为尘世所累,得到了一种自在的精神安慰的境界。()
胡锦涛总书记在纪念辛亥革命100周年大会上指出,孙中山先生振兴中华的宏愿,应该成为两岸同胞的共同追求。孙中山先生是()。
广播作品的保护期限自作品()起算。
最新回复
(
0
)