首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Amazon has given in to publisher pressure and agreed to abandon their $9.99 price point for e-Books. PuNisher Macmillan felt
Amazon has given in to publisher pressure and agreed to abandon their $9.99 price point for e-Books. PuNisher Macmillan felt
admin
2013-11-29
48
问题
Amazon has given in to publisher pressure and agreed to abandon their $9.99 price point for e-Books.
PuNisher Macmillan felt that the $9.99 price devalued many of its bestsellers, which often sell for $30 in hardcover format. In response to the pricing dispute, Amazon briefly removed all Macmillan books from its store last week. However, the boycott lasted only a few days before Amazon gave in to Macmillan’s demands.
In a statement Sunday, Amazon defended its position to customers:
Macmillan, one of the "big six" publishers, has clearly communicated to us that, regardless of our viewpoint, they are committed to switching to an agency model and charging $12.99 to $14.99 for e-Book versions of bestsellers and most hardcover releases.
We have expressed our strong disagreement and the seriousness of our disagreement by temporarily ceasing the sale of all Macmillan titles. We want you to know that ultimately, however, we will have to capitulate and accept Macmillan’s terms because Macmillan has a monopoly over their own titles, and we will want to offer them to you even at prices we believe are needlessly high for e-Books.
Amazon’s decision to throw in the towel may be related to Macmillan’s recent agreement to sell books in Apple’s iBookstore. Amazon has captured an overwhelming share of the e-Book market with its Kindle reader, but if the iPad becomes successful publishers may turn to Apple to sell their e-Books.
Publishers seem more interested in protecting the value of their hardcover books than competing in a digital format. Will higher e-Book prices convince you to purchase a physical copy of your next novel, or will you accept a modest price increase given that e-Books are typically cheaper?
What can be said of the pricing dispute between Amazon and Macmillan?
选项
A、Macmillan won the dispute.
B、Amazon won the dispute.
C、Neither of them won the dispute.
D、Customers enjoyed the disput
答案
A
解析
根据文章第二段最后一句“However,the boycott lasted onlv a few davs before Amazon gave in to Macmillan’s demands.”可知,抵制运动只持续了几天,亚马逊公司就对麦 克米伦公司的要求作出让步。所以,在这场价格争端中,麦克米伦公司取得了胜利。据此判 断,答案是A。
转载请注明原文地址:https://kaotiyun.com/show/5PhO777K
0
考博英语
相关试题推荐
Therearesomethatwouldarguethathospitalsarenoplacefordogs,whiletheyarewrong.Atleastaccordingtonewresearchr
"Doesmoneybuyhappiness?It’ssometimessaidthatscientistshavefoundnorelationshipbetweenmoneyandhappiness,butthat’
Inlittlereligioussects,accordingly,themoralsofthecommonpeoplehavebeenalmostalwaysremarkablyregularandorderly;
Allsortsoftechnologyhave______tomakethenewmedicalsystemsappliedinruralareasefficientandeffective.
Themostnoticeabletrendamongtoday’smediacompaniesisverticalintegration—anattempttocontrolseveralrelatedaspects
Honestynolongerseemstobethebestpolicywithtellingofliesbecomingacommonpartofourdailylives.Anewresearchby
Fasterthaneverbefore,thehumanworldisbecominganurbanworld.Bythemillionstheycome,theambitiousandthedown-trodd
Predictionsoflargepopulationsofrobotsinindustryhaveyettocometrue.Foradecadeormore,manufacturersofbigrobots
Hefinallyagreedtosigntheagreementwithus,butwithsome______.
随机试题
依据《处方管理办法》,为门(急)诊患者开具的麻醉药品控缓释剂每张处方不得超过
试析王某的行为构成什么罪?如果王某窃取了本单位的盖了印鉴的空白支票后,自己不敢到银行支取现金。于是找到表兄黄某,对黄说:捡到一张转账支票,请黄到银行去把款支出来,事成之后给黄2000元。黄某遂到银行冒充禽蛋公司采购员张某的名字,支取现金2万元。则王
年报应于年度终了后()个月内报出。
由中国境内注册的公司发行。直接在中国香港上市的股票是()。
某市一个商业区内有两家经营十分成功的商业企业。甲企业为大型连锁超级市场,乙企业是某著名品牌服饰的经销商。甲企业在经营中充分利用信息技术的支持,及时获取产品和市场信息,并进行快速处理和准确传递。根据信息系统提供的信息,甲企业实现了对各连锁店准确而及时的供货,
Oneofthelatesttrend(趋势)inAmericanChildcareisChineseaupairs.AuPairinStamford,forexample,hasgotincreasingnumbe
________为实现教育的第三次飞跃提供了平台。
根据《公安机关人民警察纪律条令》,被公安机关招录为人民警察后,若做出下列违纪行为,将会受到开除处分的是:
文化的本性在于创造,其使命与一切墨守成规、刻板一致、千篇一律是不相容的,创造必然导致多样性。在文化领域,只有________才会呈现出丰富多彩和生机勃勃的活力,而同质性、统一性必然窒息文化生命。填入画横线部分最恰当的一项是()。
企业持有的现金动机需求包括()。
最新回复
(
0
)