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  3. The Federal Trade Commission had some sharp words for Internet companies Thursday, saying that they are not explaining to their

The Federal Trade Commission had some sharp words for Internet companies Thursday, saying that they are not explaining to their

admin2015-09-30  92
问题     The Federal Trade Commission had some sharp words for Internet companies Thursday, saying that they are not explaining to their users clearly enough what information they collect about them and how they use it for advertising.
    For now, the commission is sticking to its view that the Internet industry can voluntarily regulate its own privacy practices.
    But the tone of the report, and comments by several commission members and staff officials, indicated that if the industry does not move faster, the agency would increase regulation or call for Congress to legislate stricter online privacy rules.
    "People were worried that the commission would abandon its support for self-regulation," said Jules Polonetsky, the co-chairman of the Future of Privacy Forum, a trade group. "The commission is saying you have one last chance before I come upstairs and take your toys away. "
    Technically, the commission released an update to its principles for what it calls online behavioral advertising—ads shown to the user based on past patterns of behavior. These are voluntary guidelines first issued at the end of 2007.
    The new guidelines suggest that Web sites explain how they collect and use data in a "clear, concise, consumer friendly, and prominent" way. Few sites meet that standard right now, the commission found.
    "What we observe is that, with rare exception, it is not the rule for any Web sites to do those things," said Eileen Harrington, the acting director of the commission’s bureau of consumer protection, in an interview Thursday. "It is far more commonplace for them to put the information in the midst of lengthy and hard-to-understand privacy policies. "
    Ms. Harrington challenged Internet companies to explain what they are doing in a section other than its privacy policy.
    The commission did not specify what sort of notice companies should give, but it noted that some have proposed methods that are more visible to the average user, like a link right on each advertisement that leads to an explanation of what data the advertiser collects and uses.
    "This is about advertising, so these people ought to be creative," she said.
    Groups that want better online privacy were mixed in their reaction. Some praised the new, tougher standards for targeted ads. But others argued that the commission did not go far enough to regulate all the different ways that Internet companies monitor users.
    "These are baby steps for privacy at best," said Jeff Chester, the director of the Center for Digital Democracy.
Jeff Chester suggested that the Federal Trade Commission should
选项 A、prevent Web sites from monitoring users
B、adopt the most stringent standards for ads
C、take stronger privacy protection measures
D、regulate online advertising when necessary
答案C
解析 根据最后一段“These are baby steps for privacy at best，’said Jeff Chester．…”，C应为答案。
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