2. 外语
  3. Read the article below about Reebok. For the question 13—18, mark one letter A, B, C or D on your Answer Sheet for the answer y

Read the article below about Reebok. For the question 13—18, mark one letter A, B, C or D on your Answer Sheet for the answer y

admin2012-09-10  43
问题 Read the article below about Reebok.
For the question 13—18, mark one letter A, B, C or D on your Answer Sheet for the answer you choose.
    Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies" . They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
    Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket retailing network that helped push sales to $ 1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $ 27 to $ 85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
    In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors (and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reebok’s exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
    Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount-stores.
Reebok once had to limit the number of its distributors because______.
选项 A、the reduction of distributors could increase its share of the market
B、its supply of products fell short of demand
C、too many distributors would cut into its profits
答案B
解析 问题是“锐步曾经有一次限制其产品经销商的数量是因为……”。与题干相关的内容出现在第三段的一句话中，partly out of necessity的意思是“部分原因是出于需要”。后一句说明当时的市场情况是需大于供，A“提高市场份额”和C“经销商太多会分掉利润”都未在此提及，所以只有B“其供应落后于需求”是正确的。
转载请注明原文地址:https://kaotiyun.com/show/5ToO777K
本试题收录于： BEC中级阅读题库BEC商务英语分类
0

BEC中级阅读

BEC商务英语

相关试题推荐
随机试题
最新回复(0)