首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、They realized some companies exploited the movement. B、They didn’t know what to do. C、They didn’t realize some companies made
A、They realized some companies exploited the movement. B、They didn’t know what to do. C、They didn’t realize some companies made
admin
2021-11-26
49
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. [13] Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [14] But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. [15] Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
13. What were some early problems with the first wave of Green advertisements?
14. What do we know about consumers from the passage?
15. How did Green advertisements change after the first wave?
选项
A、They realized some companies exploited the movement.
B、They didn’t know what to do.
C、They didn’t realize some companies made false claims.
D、They didn’t like green advertisement
答案
A
解析
录音提到,消费者意识到有些公司在讲假话并且滥用绿色革命运动,故选A。
转载请注明原文地址:https://kaotiyun.com/show/5Ux7777K
0
大学英语六级
相关试题推荐
A、Tocategorizedifferenttypesoflearners.B、Tofindoutwhatstudentsprefertolearn.C、Tounderstandthemechanismoftheh
YoumayhaveheardthatCoca-Colaoncecontainedaningredientcapableofsparkingparticulardevotioninconsumers:cocaine.Th
OfficialsattheWhiteHouseannouncedanewspacepolicyfocusedonmanagingtheincreasingnumberofsatellitesthatcompanies
Thedreamofpersonalisedflightisstillvividinthemindsofmanyinventors,somedevelopingcycle-poweredcraft,others【C1】_
Thedreamofpersonalisedflightisstillvividinthemindsofmanyinventors,somedevelopingcycle-poweredcraft,others【C1】_
A、Itprovideshabitatsformoreprimitivetribes.B、Itishardlyassociatedwithgreatcivilizations.C、Ithasnotyetbeenfull
A、Suegotpromoted.B、Johnhadtoquithisjob.C、BothJohnandSuegotaraise.D、SuefailedtocompleteherprojectA录音结尾提到,职位
A、WhattheUSpatentsystemwasabout.B、HowtheUSpatentsystemencouragedtechnologyandcreativity.C、HowtheUSpatentsyst
A、Theinventordecideswhotheexpiredpatentgoesto.B、Theinventormaystriveforalongervalidtimespan.C、Theinventorwi
随机试题
我国的国家权力机关是国务院和地方各级人民政府。
发明专利权的保护期限为()。
不属于申请使用基础测绘成果要求的是()。
甲、乙双方于2014年3月10日签订一份施工合同。2014年3月20日,乙方发现甲方隐瞒了施工现场周边真实地质条件,如果按合同施工,将增加将近30%的施工费用,遂与甲方协商但遭到拒绝。根据《合同法》的规定,乙公司若要行使其撤销权,必须在()之前向法
北京音乐学院是中国近代亚洲顶尖的音乐学府。()
婴儿对一点一滴的外部世界已经在头脑中建立起了某种“模型”,形成了对外部世界的某种看法。如果这种模型与外部世界相符合,他就感到满意,若是不符合,即所期望的结果没有出现,他就感到不满意。根据这段话的意思,假如一个婴儿对着他所熟悉的面孔微笑,则说明(
19世纪40年代以后,帝国主义势力一次又一次地发动对中国的侵略战争,妄图瓜分中国,灭亡中国。但是,帝国主义列强并没有能够实现它们的这一图谋,其根本原因是
设X,Y为两个随机变量,DCX)=4,D(Y)=9,相关系数为,则D(3X一2Y)=___________。
Wecanexperiencestressanytimewefeelwedon’thave【B1】______.Itcancomefromafeelingthatwecan’tdoanythingabout.
Ithasbeensaidthateveryonelivesbysellingsomething.Inthelightofthisstatement,teacherslivebyselling【C1】______,p
最新回复
(
0
)