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  3. Never before has so much money been made by a single firm in such a short period of time. On January 27th Tim Cook, the boss of

Never before has so much money been made by a single firm in such a short period of time. On January 27th Tim Cook, the boss of

admin2016-09-08  41
问题     Never before has so much money been made by a single firm in such a short period of time. On January 27th Tim Cook, the boss of Apple, announced that it had made $18 billion in its latest financial quarter. Apple’s telephone-number-sized profit stemmed largely from sales of its hugely popular iPhone, which accounted for over two-thirds of its $74.6 billion revenue. Chief executives rarely admit to being shocked by their companies’ performance, but Mr. Cook said it was "hard to comprehend" the extent of the interest in Apple’s products. He noted that, on average, 34,000 iPhones were bought every hour of every day during the latest quarter.
    Apple is the world’s largest company by market capitalisation(总值)as well as its most profitable. Strikingly, it has risen to greatness using a rather old-fashioned business model: selling highly desirable objects at fat gross margins, which hit almost 40% in the latest quarter. The tech industry has bred numerous software-based firms, such as Google and Facebook, that don’t have to worry about shifting goods around, yet they make much less than the Colossus of Cupertino. Amazon handles lots of physical goods, but loses money.
    Another thing that sets Apple apart from the tech pack is its success in conquering China. While rivals have been frustrated there, Apple has just become the largest force in China’s smartphone market measured by units shipped, according to Canalys, a market-research firm.
    Any failure in China could hurt Apple. The company’s overall dependence on the iPhone is another risk. But these are early days for the iPhone 6, Apple’s latest device, whose bigger screen takes the firm into the "phablet"(平板手机)category of larger phones that are wildly popular with customers. Some iFans also point out that Apple’s share of the smartphone market is small compared with devices using Google’s Android operating system. So it has plenty of room to grow.
    Mr. Cook said this week that its much-anticipated smartwatch will go on sale in April. Tim Bajarin of Creative Strategies, a consulting firm, thinks Apple could sell 22m -24m in the first 12 months after the launch, producing billions of dollars of new revenue. Sanford C. Bernstein, a research firm, reckons the watches will have a higher-than-average gross margin, which predicts good profits. Apple should be able to make more money from software and services, too.
What makes Apple stand out from other tech firms?
选项 A、The total sales of iPhones all over the world.
B、Its successful occupation of market share in China.
C、No shifting of goods around.
D、Its constant developing of new products.
答案B
解析 事实细节题。本题考查苹果公司脱颖而出的因素。定位句提到，另一个使得苹果公司在技术行业中脱颖而出的因素在于其对中国市场的成功占领。B)是本句的同义转述，故为答案。A)“iPhone手机在全世界的总销量”和D)“不断开发新产品”，原文均未提及，故排除；C)“没有货物流通”是针对第二段中don’t have to worry about shifting goods around设置的干扰项，原文讲的是科技行业培育出的众多以软件为基础的公司不必担心货物流通，而这并非苹果公司脱颖而出的因素，故排除。
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