首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The rise of multinational corporations(跨国公司), global marketing, new communications technologies, and shrinking cultural differen
The rise of multinational corporations(跨国公司), global marketing, new communications technologies, and shrinking cultural differen
admin
2016-09-21
82
问题
The rise of multinational corporations(跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modem PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate(公司的)planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts(相对应的人)in knowing a second language. Less than 5 percent of Burson-Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN(Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
What lesson might the PR industry take from Ted Turner of CNN?
选项
A、American PR companies should be more mternationally-minded.
B、The American PR industry should develop global communications technologies.
C、People working in PR should be more fluent in foreign languages.
D、People involved in PR should avoid using the word "foreign".
答案
A
解析
文章最后两句提到,特纳宣称在CNN的新闻广播中“foreign”一词将不再被使用,全球化的通讯已经使得世界各国相互依靠,从而不再需要“foreign”这类东西,也就是说所有人都应当具有国际观念,因此A为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/5fY7777K
0
大学英语四级
相关试题推荐
TheNewYearpaintingisaformofancientfolkpaintingthatwasdevelopedtocelebratethetraditionalChineseLunarNewYear.
TravelhasbeenaconsiderablepartofmylifeandIhavedifferentkindsof【B1】______tomanypartsoftheworld.Ofteninmytr
Manyyoungpeoplebelievegoodgrades,excellentinternshipswilllandthemtheiridealjob.However,contrarytowhattheythin
Inacompetitiveeconomy,theconsumerusuallyhasthechoiceofseveraldifferentbrandsofthesameproduct.Yetunderneathth
A、DuringtheIndustrialRevolution.B、IntheMiddleAges.C、AftertheSecondWorldWar.D、Aftertheinventionoftelevisions.A推
A、Changesinchildren’srearing.B、Changesinmen’sandwomen’sroles.C、Changesinmen’sroleinfamilylife.D、Changesinwome
Inmanycountries,authorityisseldomquestioned,eitherbecauseitishighlyrespected,orbecauseitis【B1】_______.Sometimes
A、Itcouldhelppeopleofallagestoavoidcancer.B、Itwasmainlymeantforcancerpatients.C、Itmightappealmoretoviewers
A、Theymayattackhumanbeingsinthefarm.B、Theycausedabortionoffarmanimals.C、Theydestroythefarmcrops.D、Theyhavev
A、Sheisabigfilmfan.B、Herfavoritesarenormal.C、Shelooksolderthanherage.D、Shelikesdressingupherself.B
随机试题
中心型肺癌的X线胸片常见
女性,70岁,无牙颌。全口义齿试排牙时发现,微笑时可见上前牙龈缘,口微闭时上前牙切缘位于唇下1mm,上颌尖牙远中面位于口角。此时应该
2017年2月14日,国务院发布了《“十三五”国家食品安全规划》,关于到2020年的发展目标,下列说法错误的是()。
可以预防沥青混凝土路面横向接缝病害的措施是()。
根据我国相关法律法规规定,公民办理基金开户要求提交相关收人证明的年龄区间是()。
正确的义利观,在现实条件下的选择是()。
材料一:2005年9月15日,国家主席胡锦涛在联合国成立60周年大会上提出了建立“和谐世界”的理念,呼吁优先考虑发展中国家利益,使21世纪真正成为“人人享有发展的世纪”。他指出,我们应该尊重各国自主选择社会制度和发展道路的权利,推动各国根据本国国情实现振兴
亚里士多德认为在形成人的三种因素中,均要服从于()
某区球队的队员中有11个甲校学生,4个乙校学生,5个丙校学生,从球队中任取2人对打,则此2人来自于不同学校的选法有()种。
手写板或鼠标属于()。
最新回复
(
0
)