首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Read the following extract from an article about what airline alliances will take to people and those airline companies, and th
•Read the following extract from an article about what airline alliances will take to people and those airline companies, and th
admin
2010-01-28
77
问题
•Read the following extract from an article about what airline alliances will take to people and those airline companies, and the questions followed.
•For each question 15—20, mark one letter (A, B, C, or D) on your Answer Sheet for the answer you choose.
Cooperative cooperation. Competitive cooperation. Confused? Airline alliances have travelers scratching their heads over what’s going on in the skies. Some folks view alliances as a blessing to travelers, offering seamless travel, reduced fares and enhanced frequent-flyer benefits. Others see a conspiracy of big business, causing decreased competition, increased fares and fewer choices. Whatever your opinion, there’s no escaping airline alliances: the marketing hype is unrelenting, with each of the two megs-groupings, One world and Star Alliance, promoting itself as the best choice for all travelers. And, even if you turn away from their ads, chances are they will figure in any of your travel plans. By the end of the year, One world and Star Alliance will between them control more than 40% of the traffic in the sky. Some pundits predict that figure will be more like 75% in 10 years. But why, after years of often ferocious competition, have airlines decided to hand together? Let’s just say the timing is mutually convenient. North American airlines, have exhausted all means of earning customer loyalty at home, have been looking for ways to reach out to foreign flyers. Asian carriers are still hurting from the region-wide economic downturn that began two years ago-just when some of the airlines were taking delivery of new aircraft. Alliances also allow carriers to cut costs and increase profits by pooling manpower resources on the ground and cede-sharing—the practice of two partners selling tickets and operating only one aircraft.
So alliances are terrific for airlines—but are they good for the passenger? Absolutely, say the airlines: think of the lounges, the joint FFP (frequent flyer program) benefits, the round-the-world fares, and the global service networks. Then there’s the promise of "seamless" travel= the ability to, say, travel from Singapore to Rome to New York, all on one ticket, without having to wait hours for connections or worry about your hags. Sounds utopian? Peter Buecking, Cathay Pacific’s director of sales and marketing, thinks that seamless travel is still evolving. "It’s fair to say that these links are only in their infancy. The key to seamlessness rests in infrastructure and information sharing. We’re working on this. n Henry Ma, spokesperson for Star Alliance in Hong Kong, lists some of the other benefits for consumers. "Global travelers have an easier time making connections and planning their itineraries. ’ Ma claims alliances also assure passengers consistent service standards.
Critics of alliances say the much-touted benefits to the consumer are mostly pie in the sky, that alliances are all about reducing costs for the airlines, rationalizing services and running joint marketing programs. It is believed that alliances will ultimately result in decreased flight choices and increased costs for consumers. Instead of two airlines competing and each operating a flight on the same route at 70% capacity, the allied pair will share the route and run one full flight. Since fewer seats will be available, passengers will be obliged to pay more for tickets.
Those who’ve already made the elite grade in the FFP of a major airline stand to benefit the most when it joins an alliance: then they enjoy the PFP perks and advantages on any and all of the member carriers. For those who haven’t made the top grade in any FFP, alliances might be a way of simplifying the earning of frequent flyer miles. For example, I belong to United Airline’s Mileage Plus and generally fly less than 25,000 miles a year. But I earn miles with every flight I take on Star Alliance member-Ail Nippon Airways and Thai Airways.
If you fly less than I do, you might be smarter to stay out of the FFP game altogether. Hunt for bargains when booking flights and you might be able to save enough to take that extra trip anyway. The only real benefit infrequent flyers can draw from an alliance is an inexpensive round-the-world fare.
The bottom line: for all the marketing hype, alliances aren’t all things to all people—but everybody ran get some benefit out of them.
In general, for whom are alliances beneficial?
选项
A、It’s beneficial for all the travelers.
B、It’s beneficial for some travelers.
C、It’s beneficial for those travelers who fly frequently.
D、It’s beneficial for those travelers who fly infrequently.
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/5rKd777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
Whoistheannouncementfor?
Whatisthepurposeoftheannouncement?
Wherewouldthisannouncementmostlikelybeheard?
A、 B、 C、 A句子是询问打算申请哪家公司的Which疑问句。一定要注意听Whichcompanies。
A、 B、 C、 A句子是询问打算申请哪家公司的Which疑问句。一定要注意听Whichcompanies。
Lookatthegraphic.Whichairlinewillthemanmostlikelyflywith?
Task7TeamBuildingYourcompanyisabouttotakeoveranothercompanyandiskeentoencouragethestafffrombothcompaniest
Answeroneofthequestions2,3or4below.Question2Yourdepartmenthasfollowedindividualbuyingdecisionsforalongti
Starttoday【C1】______our30dayssetandsaveover£20bybuyingthesetrather【C2】______theindividualproducts!FitL
随机试题
关于设备监理单位与承包商之间的组织协调,下列说法错误的是()。
甘草皂苷元是
屈光调节性内斜视先天性内斜视
林某与甲房地产经纪公司签订房屋委托购买合同。合同约定,甲公司为林某购买某小区一套住房,房价款为24万元。购房定金1万元,林某一次性支付购房款,其首付款不低于房价款的30%,余款在该房房屋产权转移前3日内补齐。甲公司为林某办理房屋过户手续后,林某支付8万元,
采用变水头恒速过滤的滤池有()。
拔掉那颗蛀牙①她恨全家人。②她在家中的地位很尴尬。姐姐比她漂亮。因为想要儿子,父母坚持要生,结果生下她,还是女儿。后来,又生了弟弟,弟弟显然是最得宠爱的。父母的理念就是,闺女是要嫁出去的,对这个家无关紧要,能养着就不错了!③姐
1/4
ScienceandTruth"FINAGLE"isnotawordthatmostpeopleassociatewithscience.Onereasonisthattheimageofthescient
TheAmericanFamilyIntheAmericanfamilythehusbandandwifeusuallyshareimportantdecisionmaking.Whenthechildrenareo
Theageofgildedyouthisover.Today’sunder-thirtiesarethefirstgenerationforacenturywhocanexpectalowerlivingsta
最新回复
(
0
)