首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
A scientist who wants to predict the way in which consumers (消费者) will spend their money must study consumer behavior. He must o
A scientist who wants to predict the way in which consumers (消费者) will spend their money must study consumer behavior. He must o
admin
2011-01-24
35
问题
A scientist who wants to predict the way in which consumers (消费者) will spend their money must study consumer behavior. He must obtain data both on the resources of consumers and on the motives that tend to encourage or discourage money spending.
If an economist were asked which of three groups borrow most — people with rising incomes, stable incomes, or decreasing incomes—he would probably answer, those with decreasing incomes. Actually in the years 1947 ~ 1950, the answer was: people with rising incomes. People with decreasing incomes were next and people with stable incomes borrowed the least. This shows us that traditional assumptions (假设) about earning and spending are not always reliable. Another traditional assumption is that if people who have money expect prices to go up they will hasten to buy. If they expect prices to go down, they will postpone buying. But research surveys have shown that this is not always true.
The expectations of price increases may not stimulate buying. One typical attitude was expressed by the wife of a mechanic in an interview at a time of rising prices. "In a few months, "she said, "we’ 11 have pay more for meat and milk; we’ 11 have less to spend on other things. "Her family had been planning to buy a new car but they postponed this purchase. Furthermore, the rise in prices that has already taken place may be disliked and buyer’s resistance may be produced. This is shown by the following typical comment; "I just don’t pay these prices; they are too high. " The investigations mentioned above were carried out in America; The condition most helpful to spending appears to be price stability. If prices have been stable and people consider that they are reasonable, they are likely to buy. Thus, it appears that the common business policy of maintaining stable prices is based on a correct understanding of consumer psychology (心理学) .
According to the passage, if one wants to predict the way spend their money, he should
选项
A、rely on traditional assumptions about earning and spending
B、try to encourage or discourage consumers to spend money
C、carry out investigations on consumer behavior and get data on consumers incomes and money spending motives
D、do researches in consumer psychology in a laboratory
答案
C
解析
事实细节题。见第一段“A scientist…must study consumer behavior.He must obtain data both on the resources of consumers and on the motives that tend to encourage or discourage money spending.”可见,要预测消费者的消费方式,就必须研究消费者行为,了解他们的收入情况以及花钱的动机等,C全面地概括了第一段,因此为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/62GC777K
本试题收录于:
英语题库普高专升本分类
0
英语
普高专升本
相关试题推荐
He’sfar______oftheothersinmathematics.
Isawatraffic______thismorning.
Whileactingmayruninthefamily,itwasn’tAngelinaJolie’sonlychoicewhenshethoughtaboutherfuturecareer.AlthoughJo
A、everyonemakesmistakeswhentryingtocommunicateinastrangelanguageB、nativespeakerslikeforeignstudentswhotrytole
Treeshaveaspectacular(壮丽的;奇观的)survivalrecord.Overaperiodofmorethan400millionyears,theyhaveevolvedasthetalle
Newspapers,alongwithreportingthenews,instruct,entertain,andgiveopinions.Animportantwayforreadingalarge,big-cit
Shehadclearlyno______ofdoinganywork,althoughshewasverywellpaid.
A、choiceoftheirpremisesB、thewaytothinkindependentlyC、skillsofdrawingconclusionsD、differentkindsofargumentB细节推论题
Wecanmakemistakesatanyage.Somemistakeswemakeareaboutmoney.Butmostmistakesareaboutpeople."DidJerryreallyca
随机试题
1927年4月28日被奉系军阀张作霖杀害的共产党创始人是()
若平面力系不平衡,则其最后简化结果为:
甲级工程造价咨询企业中,企业出资人中的注册造价工程师人数不低于出资人总人数的( )。
甲公司为增值税一般纳税人,2017年1月20日以其拥有的一项长期股权投资与乙公司生产的一批商品交换。交换日,甲公司换出长期股权投资的账面价值为65万元,公允价值无法可靠计量;换入商品的成本为72万元,未计提跌价准备,公允价值为100万元,增值税税额为17万
中国民主主义革命经历了旧民主主义革命和新民主主义革命两个革命阶段,区别新、旧民主主义革命的根本标志是()。
当三个女子从容地辗转于文明人所发明的枪弹的攒射中的时候,这是怎样的一个惊心动魄的伟大啊!中国军队的屠戮妇婴的_________,八国联军惩创学生的_______,不幸全被这几缕血痕抹杀了。填入画横线部分最恰当的一项是()。
一些国家的研究显示,儿童在充斥着绿色植物的环境中玩耍要比在水泥操场上玩耍具有更多的创造力。自然界会激发幻想和角色扮演,增强孩子的推理能力和观察能力。在这样一个环境中,儿童的社会地位不再取决于身体优势,而是更多地取决于创造力和语言表达能力。或许,强迫孩子学习
请定义一个函数名为A,返回值为int,没有参数的纯虚函数的定义是【】。
D
Itcanbeshown,forexample,thatEnglishandGreekarerelated.______,theygobacktoacommonancestor.
最新回复
(
0
)