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A mountain of apparel stock has been piling up in stores, distribution centers, warehouses and even shipping containers during m

admin2021-10-14  74
问题     A mountain of apparel stock has been piling up in stores, distribution centers, warehouses and even shipping containers during months of COVID-19 lockdowns. As retailers reopen around the world, they have to work out how to get rid of it. Real estate company Knight Frank said it had handled inquiries for excess stock for over 6 million square feet (557,500 square meters) of short-term let warehouse space in Britain since the pandemic took hold there in March.
    Yet storage is only a realistic option for evergreen "basics" that are not tied to one particular year and could be sold at a later date should consumer demand bounce back—items like underwear, t-shirts, chinos and classic sneaker styles. Apparel chains including British high-street retailer Next and German sportswear brand Adidas said they had stashed away unsold basics, with the aim to offer them to shoppers next year instead.
    But stowing away piles of inventory is risky. "This is not like wine that gets better with age," said Emanuel Chirico, chief executive of PVH Corp, which owns Calvin Klein and Tommy Hilfiger, on a recent call. In the United States, clothing sales fell 89% in April from the same month in 2019, while in Britain clothing sales sank by 50% compared with an already-squeezed March. Retailers hope that easing of lockdown measures will see shoppers return to stores, eager to unleash restrained demand. But there is no guarantee that sales will rebound any time soon.
    Many stores are likely to pursue a combination of holding sales as well selling stock to off-price retailers. The mix will depend on consumer appetite, how much merchandise stores have to shift and how fast they must free up space for new collections. In-store discounts are usually a better option as dumping inventory in bulk to off-price players returns just pennies on the dollar for the retailers.
    Off-price retail group TJX, which started opening its TJ Maxx and Marshalls stores this month, said in May there was "incredible availability" of stock on the market. UK-based Parker Lane Group, which helps companies manage excess stock and advises on selling off-price, is processing at least double its usual volume of up to 1.5 million items of apparel per month, founder Raffy Kassardjian said.
    " Some of our customers are waiting for retail to open up to gauge their performance before they make a commitment on how much stock they want to write off," he said, referring to both selling at discount in-store and offloading to off-price. "We’re going to see the most insane sales," said Melissa McAvoy, founder of events company Luxury Experience & Co, who lives in the celebrity-studded Los Angeles suburb of Calabasas.
Emanuel Chirico said "this is not like wine that gets better with age" because _________.
选项 A、consuming demand will not recover so soon
B、clothing sales fell dramatically compared with last year
C、all inventory will be sold out when the lockdown eases
D、clothing loses value after long time of storage
答案A
解析 推断题。根据题干关键词Emanuel Chirico可定位至第三段第二句“This is not like wine that gets better with age”，即“这和年份越久越好的红酒并不一样”，本段最后一句提到：“there is no guarantee that sales will rebound any time soon”，即“但不能保证销售量会在短期内反弹”，由此可以推断出：正是因为销量没有保证，服装库存的囤积和红酒不一样，不是存的越久越好，因此选项[A]为正确答案。选项[B]是对事实的描述，并不是原因，排除。选项[C]和[D]属于无中生有，也排除。
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