首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what
admin
2013-11-29
40
问题
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what they think, marketers would need direct access to consumers’ thoughts to get the truth.
Now, in a way, that is possible. At the "Mind of the Market" laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing pitches. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. "The goal is not to manipulate people’s preferences, " says Kosslyn, "just to speak to their actual desires. "The group’s findings, though still preliminary, could radically change how firms develop and market new products.
The Harvard group use position emission topography (PET) scans to monitor the brain activity. These PET scans, along with other non-invasive imaging techniques; enable researchers to see which parts of the brain are active during specific tasks (such as remembering a word). Correlations have been found between blood flow to specific areas and future behavior. Because of this, Harvard researchers believe the scans can also predict future purchasing patterns. According to an unpublished paper the group produced, " It is possible to use these techniques to predict not only whether people will remember and have specific emotional reactions to certain materials, but also whether they will be inclined to want those materials months later. "
The Harvard group is now moving into the next stage of experiments. They will explore how people remember advertisements as part of an effort to predict how they will react to a product after having seen an ad. The researchers believe that once key areas of the brain are identified, scans on about two dozen volunteers will be enough to draw conclusions about the reactions of specific segments of the population. Large corporations — including Coca Cola, Eastman Kodak, General Motors, and Hallmark — have already signed up to fund further investigations.
For their financial support, these firms gain access to the experiments, but cannot control them. If Kosslyn and Zaltman and their team really can read the mind of the market, then consumers may find it even harder to get those advertising jingles out of their heads.
Which of the following statements can be the best title for this passage?
选项
A、Reading the Mind of the Market
B、Controlling the Consumers’ Preferences
C、Improving the Styles of Advertising
D、Finding Out the Way to Predict
答案
A
解析
本题可参照文章第二段的“the‘Mind of the Market’laboratory”和最后一段的“If Kosslyn and Zaltman and their team really can read the mind of the market”,可见本文是围绕reading the mindof the market来写的。
转载请注明原文地址:https://kaotiyun.com/show/65hO777K
0
考博英语
相关试题推荐
Fasterthaneverbefore,thehumanworldisbecominganurbanworld.Bythemillionstheycome,theambitiousandthedown-trodd
Dinosaurswerereptileswhichbecameextinctabout65millionyearsago.Themostintriguingquestionaboutdinosaurshasalways
Whentelevisionisgood,nothing—notthetheatre,notthemagazines,ornewspapers—nothingisbetter.Butwhentelevisionisbad
TheHeroMymother’sparentscamefromHungary,butmygrandfathercouldtracehisorigintoGermanyandalsohewaseducated
Heisa(an)______andwell-behavedchild,buthisparentsworryabouthimforhetalkstoolittle.
ThewidespreadadoptionoftheInternetandtheWebmakesitpossibletoadministerquestionnairesurveyselectronically.potent
______beforeweleavethedayaftertomorrow,weshouldhaveawonderfultimetogether.
InanefforttoalleviateAmerica’sincreasingdependenceonforeignoilandmitigatetheworsteffectsofthecurrentpowercri
Thejoysoftravel,havinglong_______thedisabled,areopeninguptovirtuallyanyonewhohasthemeans.
Duringthepasttenorfifteenyears,agreatdealofattentionhasbeen【C1】______to"tellingitlikeitis,"or"lettingitallh
随机试题
20世纪后半期,资本主义劳动立法在()的发展尤为突出。
阅读《宝黛吵架》中的一段文字,然后回答问题。谁知这个话传到宝玉黛玉二人耳内,他二人竟从来没有听见过“不是冤家不聚头”的这句俗话儿,如今忽然得了这句话,好似参禅的一般,都低头细嚼这句话的滋味儿,不觉的潸然泪下。虽然不曾见面,却一个在潇湘馆临风洒泪,
每1克组织的致病菌数一般需超过多少才导致感染
患者,男,45岁。动态心电图记录发现宽大畸形的波形,如图4—1—5所示,但患者全天生活日志未记录任何不适症状,图中宽大畸形的波形是
患者,女性,44岁,腰痛1个月余,B超提示,左肾实质内边界锐利的强回声团块,内部有短线状血管回声;患者1个月前无诱因出现腰痛,无其他不适,实验室检查未见异常。MRI检查如下图,可诊断为
赠与合同履行后,受赠人有特定忘恩行为时,赠与人有权撤销赠与合同。根据合同法律制度的规定,下列各项中,属于此类忘恩行为的有()。
()表现为被考评者上一个考评期内的评价结果。对其本考评期内的评价产生影响。
Becausethesalesrepresentativeswerelateleavingtheoffice,therewasvery______timeforustotalkbeforetheclientmeeti
Helenwasmuchkindertoheryoungestchildthanshewastotheothers,______,ofcourse,madetheothersjealous.
A、Togetmedicaltreatment.B、Toinquireabouthisresultsofthepaper.C、Tofindouttheexamschedule.D、Togetanextension
最新回复
(
0
)