2. 外语
  3. Ricci, 45, is now striking out on perhaps his boldest venture yet. He plans to market an English-language edition of his elegant

Ricci, 45, is now striking out on perhaps his boldest venture yet. He plans to market an English-language edition of his elegant

admin2014-01-07  68
问题     Ricci, 45, is now striking out on perhaps his boldest venture yet. He plans to market an English-language edition of his elegant monthly magazine, FMR, in the United States. Once again the skeptics are murmuring that the successful Ricci has headed for a big fall. And once again Ricci intends to prove them wrong.
    Ricci is so confident that he has christened his quest "Operation Columbus" and has set his sights on discovering an American readership of 300,000. That goal may not be too far-fetched. The Italian edition of FMR—the initials, of course, stand for Franco Maria Ricci—is only 18 months old. But it is already the second largest art magazine in the world, with a circulation of 65,000 and a profit margin of US$500,000. The American edition will be patterned after the Italian version, with each 160-page issue carrying only 40 pages of ads and no more than five articles. But the contents will often differ. The English-language edition will include more American works, Ricci says, to help Americans get over "an inferiority complex about their art." He also hopes that the magazine will become a vehicle for a two-way cultural exchange— what he likes to think of as a marriage of brains, culture and taste from both sides of the Atlantic.
    To realize this vision, Ricci is mounting one of the most lavish, enterprising—and expensive promotional campaigns in magazine-publishing history. Between November and January, eight jumbo jets will fly 8 million copies of a sample 16-page edition of FMR across the Atlantic. From a warehouse in Michigan, 6.5 million copies will be mailed to American subscribers of various cultural, art and business magazines. Some of the remaining copies will circulate as a special Sunday supplement in the New York Times. The cost of launching Operation Columbus is a staggering US$5 million, but Ricci is hoping that 60% of the price tag will be financed by Italian corporation. "To land in America Columbus had to use Spanish sponsor," reads one sentence in his promotional pamphlet. "We would like Italians."
    Like Columbus, Ricci cannot know what his reception will be on foreign shores. In Italy he gambled— and won—on a simple concept: it is more important to show art than to write about. Hence, one issue of FMR might feature 32 full-color pages of 17th-century tapestries, followed by 14 pages of outrageous eyeglasses. He is gambling that the concept is exportable.
What does the author think about Ricci’s marketing the American edition of FMR?
选项 A、The American history makes it hopeful for the goal to fulfill.
B、The fulfillment of the goal lies in Ricci’s marketing strategy.
C、Ricci still has a long way to go before he fulfills the goal.
D、It is quite possible and feasible for Ricci to fulfill the goal.
答案D
解析 第2段第2句的not．．．far-fetched意为“并非不可能的”，由此可见，作者认为Ricci的目标很有可能实现并且是可行的。因此本题应选D。A稍具干扰性，但其前半部分内容The American history没有原文依据。作者只是单纯对Ricci实现计划的可能性做出猜测，没有设定这种可能性还要附带什么条件，像A中的American history和B中的marketing strategy就是附带条件，都缺乏原文依据。
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