首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Classified Advertising is that advertising which is grouped in certain sections of the paper and is thus distinguished from disp
Classified Advertising is that advertising which is grouped in certain sections of the paper and is thus distinguished from disp
admin
2021-06-15
58
问题
Classified Advertising is that advertising which is grouped in certain sections of the paper and is thus distinguished from display advertising. Such groupings as "Help Wanted", "Real Estate", "Lost and Found" are made, the rate charged being less than that for display advertising. Classified advertisements are a convenience to the reader and a saving to the advertiser. The reader who is interested in a particular kind of advertisement finds all advertisements of that type grouped for him. The advertiser may, on this account, use a very small advertisement that would be lost if it were placed among larger advertisements in the paper.
It is evident that the reader approaches the classified advertisement in a different frame of mind from that in which he approaches the other advertisements in the paper. He turns to a page of classified advertisements to search for the particular advertisement that will meet his needs. As his attention is voluntary, the advertiser does not need to rely to much extent on display type to get the reader’s attention.
Formerly all classified advertisements were of the same size and did not have display type. With the increase in the number of such advertisements, however, each advertiser within a certain group is vying with others in the same group for the reader’s attention. In many cases the result has been an increase in the size of the space used and the addition of headlines and pictures. In that way the classified advertisement has in reality become a display advertisement. This is particularly true of real-estate advertising.
Classified advertising is different from display advertising because______.
选项
A、all advertisements of a certain type are grouped together
B、it is more distinguished
C、it is more expensive
D、nowadays the classified advertisements are all of the same size
答案
A
解析
本题的依据句是文章的第句话“Classified Advertising is that advertising which is grouped in certain sections of the paper and is thus distinguished from display advertising.”据此可知A项为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/6ATO777K
0
考博英语
相关试题推荐
Thoughthisapparatusisexpensive,thepatientagreedtouseitaftertheoperationbecauseitcould______thepain.(2004年武汉大学考
Thedoctor______metothedangerofnotgettingenoughsleep.
Hismisbehaviorand______dismissalfromthefirmwasreportedinthenewspaper.
Theassociationworkstopromotethe______ofretiredpeopleasactiveandusefulmembersofthecommunity.(厦门大学2011年试题)
______tellingheragainsinceshewon’tlistentoit?(2014年厦门大学考博试题)
Thechangingimageofthefamilyontelevisionprovides______intochangingattitudestowardthefamilyinsociety.(2011年四川大学考博
PersonalcomputersandtheInternetgivepeoplenewchoicesabouthowtospendtheirtime.Somemayusethisfreedomtosharele
Howmanyreallysufferasaresultoflabormarketproblems?Thisisoneofthemostcriticalyetcontentioussocialpolicyques
TheUnitedNationsdeclaredlastFridaythatSomalia’sfamineisover.Buttheofficialdeclarationmeanslittletothemillions
随机试题
非正式组织是伴随着正式组织的运行而自然形成的,是人们在共同的工作中所形成的靠情感和非正式规则联结的群体。
在数据库管理阶段,具有下列的哪些特性_____。
腹中痛不可忍,喜按喜温,脉搏微欲绝者,方宜( )。拘急泠痛,苔白,脉沉紧,方宜( )。
某省两名糖尿病患者服用标识为“甲制药厂”的“糖脂宁胶囊”(批号为081101)后死亡,经过药监部门核查,甲制药厂未生产过批号为081101的“糖脂宁胶囊”,致人死亡的药品系乙制药厂非法生产。经药品检验所检验,该药品中非法添加了化学物质“格列本脲”。药品
需要政府投资的领域很多,由于在各个领域中政府投资的作用有所不同,政府的投入方式也有所不同。主要有()。
已知一建设项目的确定性经济效果评价结果为:财务净现值8500万元,内部收益率15%,投资回收期6年。则在进行敏感性分析时,评价指标应()
根据下列所提供的信用证条款的主要内容及有关信息,填写集装箱托运单和商业发票有关项目。IrrevocableDocumentaryCreditNumber:LC223—5866686Date:March5,2004
现阶段,我国货币政策的操作目标和中介目标分别是()。
有意义学习的内部条件有哪些?
Everyboyandgirlmusthave_____hairneatlycombed.
最新回复
(
0
)