首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Classified Advertising is that advertising which is grouped in certain sections of the paper and is thus distinguished from disp
Classified Advertising is that advertising which is grouped in certain sections of the paper and is thus distinguished from disp
admin
2021-06-15
69
问题
Classified Advertising is that advertising which is grouped in certain sections of the paper and is thus distinguished from display advertising. Such groupings as "Help Wanted", "Real Estate", "Lost and Found" are made, the rate charged being less than that for display advertising. Classified advertisements are a convenience to the reader and a saving to the advertiser. The reader who is interested in a particular kind of advertisement finds all advertisements of that type grouped for him. The advertiser may, on this account, use a very small advertisement that would be lost if it were placed among larger advertisements in the paper.
It is evident that the reader approaches the classified advertisement in a different frame of mind from that in which he approaches the other advertisements in the paper. He turns to a page of classified advertisements to search for the particular advertisement that will meet his needs. As his attention is voluntary, the advertiser does not need to rely to much extent on display type to get the reader’s attention.
Formerly all classified advertisements were of the same size and did not have display type. With the increase in the number of such advertisements, however, each advertiser within a certain group is vying with others in the same group for the reader’s attention. In many cases the result has been an increase in the size of the space used and the addition of headlines and pictures. In that way the classified advertisement has in reality become a display advertisement. This is particularly true of real-estate advertising.
Classified advertising is different from display advertising because______.
选项
A、all advertisements of a certain type are grouped together
B、it is more distinguished
C、it is more expensive
D、nowadays the classified advertisements are all of the same size
答案
A
解析
本题的依据句是文章的第句话“Classified Advertising is that advertising which is grouped in certain sections of the paper and is thus distinguished from display advertising.”据此可知A项为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/6ATO777K
0
考博英语
相关试题推荐
Thedevelopmentofwritingwasoneofthegreathumaninventions.Itisdifficult【C1】______manypeopletoimaginelanguagewitho
Onlyonelittleboy______theplanecrash;everyoneelsewaskilled.
Englishisanimportantforeignlanguagetomasterbecauseitprovidesready______toworldscholarshipandworldtrade.(2015年北京航
Thedamageofhiscarwas______;therefore,hecouldrepairithimself.(2013年北京航空大学考博试题)
Reductionsinoverseasgovernmentexpendituretookplace,but______andmoregraduallythannowseemsdesirable.(2007年中国科学院考博试题)
Languagehasalwaysbeen—asthephrasegoes—themirrortosociety.Englishisno______.
Thenursesinthishospitalaremost______ofthepatients.
Themostexcitingkindofeducationisalsothemostpersonal.Nothingcan【C1】______thejoyofdiscoveringforyourselfsomethin
Hisfameprovedtobeaflashinthepan—hisfirstbookwaspopularbuthehasn’twrittenanything______since.
Idon’tthinkMr.Watsonwillcomehereagaintoday.Pleasegivetheticketto______comesherefirst.
随机试题
可引起报纸变更的是变更()
根据市场上可获得竞争优势的数目和规模,可将行业分为()。
机场信息集成系统是以()为主。
撰写报告书应注意()。
中国公民陆某是境内M公司工程师,2012年3月,M公司派陆某到境内N公司协助完成一项重要工程。在N公司工作期间,M公司继续向陆某支付工资,但取消其职务奖金,由N公司每月向陆某支付补助。陆某2012年收入情况如下:(1)从M公司每月取得基本工资5000元。
甲股票当前市价20元,市场上有以该股票为标的资产的看涨期权和看跌期权,执行价格均为18元。下列说法中,正确的有()。
下列属于政府履行职能的是()。
下列关于法的类别的表述,不正确的是( )。
软件开发模型是指软件开发的全部过程,活动和任务的结构框架。主要的开发模型有瀑布模型、演化模型、螺旋模型、喷泉模型和智能模型。螺旋模型将瀑布模型和演化模型相结合,并增加了(15),它建立在(16)的基础上,沿着螺线自内向外每旋转一圈,就得到其一个新版本。喷
Whereisthisconversationprobablytakingplace?
最新回复
(
0
)