首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Major cultural differences in selling techniques include the relationship between the salesperson and the customer. "Cold callin
Major cultural differences in selling techniques include the relationship between the salesperson and the customer. "Cold callin
admin
2010-04-30
60
问题
Major cultural differences in selling techniques include the relationship between the salesperson and the customer. "Cold calling", which is the relatively unannounced call or visit to a prospective customer, is virtually non existent in any countries in which there is a close and long term relationship between a salesperson and a client based on mutual trust. As one insider (内行) advises his colleagues: "In many foreign countries, personal relationships are more important than company regulations and products. Developing relationships takes time, but it is crucial (至关重要的) to the selling process."
International trade fairs have become extremely important venues for conducting business, yet very few domestically based sales organizations have an understanding of how to take advantage of the opportunities that these shows present. Unlike U.S. trade shows, at which there is an open display of one’s goods and services and a lot of looking but no buying, a European trade show is relatively closed and only open those who are there to conduct business. The U.S. company often will spend a lot of money to set up an open display with personable sales people with little seniority or authority. The exhibit is saying, in effect, everyone and anyone is welcome but do not ask too many questions or expect to conduct any serious business. A comparable German exhibit will be more like a fortress (要塞) where savvy gatekeepers will quickly weed out all but the most important clients who, once allowed into the inner sanctum (内室), will meet directly with senior managers. The message that this exhibit is sending out is that only very special people are welcome and that it is privilege to be allowed to stay.
In some societies, the first thing people care about is quality ("Is it the best?"); in other societies, the first thing on a customer’s mind is the cost ("How cheap is it?"); and in other countries, the concern is style ("How does it look?"). The color, size, and quantity of items need to be considered in the packaging of any product. The color blue is for funerals in some countries, smaller items are preferred over large items, and the number of items in a package can be critical. For example, a golf ball manufacturer unknowingly packaged their golf balls in groups of four and then sent 50,000 units to their Asian distributor who promptly sent them all back, advising the manufacturer to repackage the golf balls in packages of three. In many of the countries where the golf balls were to be distributed, the number "4" was equated with death whereas the number "3" is symbolic of long life. For golfers who are known to be superstitious, the number of golf balls in each package was more important to the distributor than the quality of the product.
From the passage we can conclude that ______.
选项
A、the relationships between the salesperson and the customer and the packaging of the product play a very important role in selling process
B、the first thing people should care about is quality
C、American company is wiser than German company
D、you can take any measure in order to promote sales
答案
A
解析
文意推断题。由全文可以得出结论:销售商和顾客之间的良好关系以及产品的包装在产品销售过程中起着很重要的作用,因此A是正确的。B:质量是第一重要的,C:美国的公司比德国的精明;D:采取措施促销;都是不正确的。
转载请注明原文地址:https://kaotiyun.com/show/6HOK777K
0
大学英语六级
相关试题推荐
Therearemanyexpensesincludedinmilitaryoperations.Themore(36)______themilitaryis,themorecostsare(37)______.Whe
A、Youshouldhavelonghair.B、Youshouldbeincasualdress.C、Youshoulddressaccordingtopersonaltaste.D、Youshoulddress
A、BecausemanyarchitectsstudiedwithWright.B、BecauseWrightstartedthepracticeoflandscapeintegrating.C、BecauseWright
A、Weneedourfriendstosharesimilarinterestsandactivities.B、Weneedourteacherstoguideus.C、Weneedco-workerstohel
A、Shewantstoliveinthesuburbs.B、Sheisoffendedbyhernaughtychildren.C、Shedisagreeswithfather.D、Sheturnsadeafe
A、Hisabilitytoplaytheorgan.B、Hisinterestinmedicine.C、Hisdoctoraldegreesinphilosophyandmusic.D、Histalentsinpr
Fromthefirstsentencewelearnthatresearchers______.ThefindingthatchildrenrearedathomehadlowIQsatage12indica
A、Thepoliticalviewsandbeliefsofofficeworkers.B、Theinterpersonalrelationshipswithinacompany.C、Thevariousqualities
A、Thewhite-collarworkers.B、Theblue-collarworkers.C、Boththeeconomistsandstockholders.D、Thepersonswithbusinessinter
随机试题
电学工程师已多次重申,最好的晶体管扩音机与最好的电子管扩音机在通常测量评价扩音机的音乐再现质量方面的性能是一样的。因此那些坚持认为录制的音乐在最好的电子管扩音机里播放时要比在最好的晶体管扩音机里播放时听起来好的音乐爱好者,一定是在想象他们声称的听到的质
品潮汕工夫茶应先嗅香气后品滋味,称为“()”。
目标管理中的成果评价具有的特征。
风疹的临床特征是()
患者,女,25岁。口舌生疮,心烦失眠,小便黄赤,尿道灼热涩痛,口渴,舌红无苔,脉数。其病位在()
A、毫针B、三棱针C、皮内针D、针E、火针适用于需要持续留针的慢性疾病及经常发作的疼痛性疾病的是
超额配售选择权这种发行方式可用于()。
Ilikegoingtothecinema______TV.
据报道,某卫视的亲子节目核心观众群女性观众占比近2/3。可以想象这样的场景:晚上,年轻的母亲独自带着年幼的孩子,在家看电视上的“爸爸带孩子”,而年轻的爸爸也许还在加班、在应酬,也许只是待在卧室里打游戏、玩电脑——他们的孩子依然延续着没有父亲陪伴的故事。事实
A、Americansalwaysseemtobeonthemove.B、Americansknowalotaboutinternationalaffairs.C、Americansareverypatient.D、A
最新回复
(
0
)