2. 外语
  3. • Look at the notes about a publisher’s plans for promotion this autumn. • Some information is missing. • You will hear part of

• Look at the notes about a publisher’s plans for promotion this autumn. • Some information is missing. • You will hear part of

admin2010-08-20  71
问题 • Look at the notes about a publisher’s plans for promotion this autumn.
• Some information is missing.
• You will hear part of a talk by the company’s Marketing Director.
• For each question (16-22), fill in the missing information in the numbered space using one or two words.
• You will hear the talk twice.
     Autumn Promotion Plans
Main titles: pocket dictionary and (16) ______
Advertising space booked in (17)  ______ magazine
New colour for display stands: (18)  ______
Free gifts include (19)  ______ and umbrellas maybe
Alison has made a deal with (20)  ______
For mailing to booksellers in September: (21)  ______
Venue for dictionary launch party: (22) ______
  
M: Okay, I just want to update you on our main plans for promotion this autumn. The main campaign will of course be the pocket dictionary, but we also have a reasonable budget for the new road map, which is coming out next month, as you know. For both titles, we’ve already taken full-page adverts in ’Travel’ magazine and I’m also considering space for the dictionary in that new monthly ’Reference Now’. For window and general shop display, our designer has produced the wonderful stands you can see in the comer. I’m sure you’ll agree that the orange is an improvement on the green stands we had last year! Erin, we’re looking at a range of free gifts for handing out at exhibitions — currently on order are calendars and keyrings, but possibly in future larger things too, like umbrellas for major clients. I’d like your views on that idea before I go ahead. Alison’s managed to negotiate some air time on Radio East and I’m going to visit a TV network on Friday — that’s more relevant to our future titles though. Now, publicity material — everything is listed in the annual catalogue, which will be ready to send to booksellers in December. And talking of bookseller mailshots, we’ve also got one going out in September, which will be our information sheet. Finally, I can confirm the venue for the dictionary launch party, which is next month. Some of you know we were trying to get the university library, but in fact. we’ve now booked the management centre, which will be excellent. Their catering is supposed to be very good ...
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答案road map(s)
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