首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
It is difficult for an agency as old as J. Walter Thompson, which will mm 140 next year, to record some firsts at so venerable a
It is difficult for an agency as old as J. Walter Thompson, which will mm 140 next year, to record some firsts at so venerable a
admin
2010-05-14
57
问题
It is difficult for an agency as old as J. Walter Thompson, which will mm 140 next year, to record some firsts at so venerable an age. But it will do just that with a rare changing of the guard. Thompson, which works for blue-chip advertisers like Diageo, Ford Motor, Kellogg, Merrill Lynch, Nestl6, Pfizer and Reckitt Benckiser, will announce today that Bob Jeffrey, president for its North American operations, will be promoted to chief executive, effective Jan. 1.
Mr. Jeffrey, in being named the ninth chief executive of Thompson since 1864, succeeds Peter A. Schweitzer, who will become chairman, a post that is now vacant. Mr. Schweitzer, 64, will also relinquish his duties as worldwide president to Michael Madel, now president for the Thompson operations in Europe, the Middle East and Africa. Mr. Jeffrey, 50, will become the first Thompson chief executive to have spent most of his advertising career outside the agency. He joined Thompson five years ago as president of the flagship New York office; he came from the agency now known as Lowe & Partners Worldwide, part of the Interpublic Group of Companies, where he had been executive vice president and managing director for the San Francisco office. Mr. Jeffrey, who was also a founder of the Goldsmith/Jeffrey agency in New York, was promoted to his current post in 2001.
Mr. Madel, 53, will be the first Thompson worldwide president to be based outside New York, in this case London. Mr. Madel, who joined Thompson in 1990, adds responsibilities for the Asian-Pacific operations to the duties of his current post, to which he was promoted in 1997.
The changes come as Thompson, the largest agency in the United States in revenue--and No. 4 globally, behind Dentsu, McCann-Erickson Worldwide Advertising and BBDO Worldwide---confronts some daunting challenges.
While Thompson has recently gained additional assignments from clients like Pfizer, the agency has also lost some accounts from prominent marketers including the Miller Brewing Company division of SAB-Miller and Sun Microsystems. Thompson has had to shake up the ranks of senior managers at offices in cities like Chicago, Detroit and San Francisco to help reassure clients.
The agency stumbled in efforts to develop an entertainment marketing division, dismantling a unit based in New York named Content@JWT in favor of handling those tasks out of the Detroit office. And Thompson, like many large agencies, is deemed in need of improving its creative output, particularly as clients must deal with rapidly changing marketing and media trend.
The challenges include the rise of the finicky youthful consumer cohort known as Generation Y and the need to develop alternatives to traditional ad forms as consumers zip, zap and fast-forward television commercials. One task facing Mr. Jeffrey is to take the J. Walter Thompson creative product to an even higher ’level. Another is to ensure that communications solutions for clients are coordinated across all disciplines as effective as possible. This referred to the Thompson offerings in areas as disparate as advertising, entertainment marketing, interactive marketing, direct marketing and health care advertising. Mr. Jeffrey, in a separate interview, acknowledged the scale and scope of what he would face.
"If you watch the movie Catch Me if You Can set in the 1960’s, you see the prominent brands are Pan Am and T.W.A.," Mr. Jeffrey said. "Forty years later, look at the airline industry. If you look at the ad industry, you could prognosticate something similar," he added. "If we don’t get our acts together, that could be us."
It can be inferred from the passage that the advertisers that J. Walter Thompson works for are______.
选项
A、of the highest quality
B、as old as J. Walter Thompson
C、advertisers of stock markets
D、advertisers of electric products
答案
A
解析
第1段中blue-chip:蓝筹,此处指“第一流的”。
转载请注明原文地址:https://kaotiyun.com/show/6OqO777K
0
专业英语八级
相关试题推荐
A、Foodsecurity.B、Europe’sdebtcrisis.C、FarmproductivityinAsia.D、ApossibleGreekexitfromtheeuro-zone.C
A、Traininglocalpeopletobecommunityhealthworkers.B、Erectingmodestfacilities.C、Buildingahealthcarewebsite.D、Trying
A、Atraincrash.B、Aparade.C、Abombattack.D、Apowersurge.B
我进入经济界的时候在思考这样一个问题:“什么才能造就一个好社会?”也就是说,什么才是好的公共政策,还有,政府的作用是什么?显然,政府发挥着巨大的作用。一个稳定的政府应该制定真正的法律,根据法律自律自制,有一系列稳定的货币和金融机构来保证货币的价值,并在这个
A、Annualmembershipforthefuture.B、Yearlymembershipfornow.C、Quartermembershipforthefuture.D、Seasonalmembershipfor
LincolnexpectedthatAmericawouldbecomeanationdoubtfulaboutitsheroesanditshistory.Inhisastonishingaddresstothe
Wecanengageourselveswithmusicasacomposer,performer,orlistener.Asalistener,werespondto【C1】______ofreceptivity.
ThewritersuggeststhatthereisnosenseinbuyingthelatestvolumeTheauthorquotedafewentriesinthelastparagraphto
Accordingtothepassage,devolutionwasmainlymeantto______.WhichofthefollowingisNOTcitedasanexampleoftheresur
Thedeclineofcivilityandgoodmannersmaybeworryingpeoplemorethancrime,accordingtoGentilityRecalled,editedbyDigb
随机试题
车削钢料蜗杆的粗车刀应磨有()纵向前角。
右冠状动脉
子宫内膜异位症囊性病灶在
下列()工作适用于《公路水运工程试验检测等级管理要求》。
下面有关行政复议代理人的叙述,其中说法有误的一项为()。
以下属于业主所遇到的风险是()。
根据《社会救助暂行办法》,对符合条件的救助申请不予批准的,由()责令改正。
NowandagainIhavehadhorribledreams,butnotenoughofthemtomakemelosemydelightindreams.Tobeginwith,Ilikethe
国家赔偿以()为主要方式。
A、Exchangewithotherparents.B、Buyusedclothes.C、Buyclothesonsale.D、Askfriendsforclothes.A观点题。访谈最后主持人说孩子很快就长大了,衣服就穿不
最新回复
(
0
)