首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
For this part, you are required to write a composition on the topic Foods are overwhelmingly the most advertised group of all co
For this part, you are required to write a composition on the topic Foods are overwhelmingly the most advertised group of all co
admin
2013-11-29
55
问题
For this part, you are required to write a composition on the topic Foods are overwhelmingly the most advertised group of all consumer products in the United States. Food products lead in expenditures for network and spot television advertisements, discount coupons, trading stamps, contests, and other forms of premium advertising. In other media- newspapers, magazines, newspaper supplements, billboards, and radio- food advertising expenditures rank near the top. Food manufacturers spend more on advertising than any other manufacturing group, and the nation’s grocery stores rank first among all retailers.
Throughout the 1970s, highly processed foods have accounted for the bulk of total advertising. Almost all coupons, electronic advertising, national printed media advertising, consumer premiums ( other than trading stamps) as well as most push promotion come from processed and packaged food products. In 1978, breakfast cereals, soft drinks, candy and other desserts, oils and salad dressings, coffee, and prepared foods accounted for only an estimated 20 percent of the consumer food dollar. Yet these items accounted for about one half of all media advertising.
By contrast, highly perishable foods such as unprocessed meats, poultry, fish and eggs, fruits and vegetables, and dairy products accounted for over half of the consumer food-at-home dollar. Yet these products accounted for less than 8 percent of national media advertising in 1.978, and virtually no discount coupons. These products tend to be most heavily advertised by the retail sector in local newspapers, where they account for an estimated 40 percent of retail grocery newspaper ads.
When measured against total food-at-home expenditures, total measured food advertising accounts for between 3 and 3.7 cents out of every dollar spent on food in the nation’s grocery stores. A little less than one cent of this amount is accounted for by electronic advertising ( mostly
television) while incentives account for 0.6 cents. The printed media accounts for 0.5 cents and about one-third of one cent is comprised of discount coupon redemptions. The estimate for the cost of push promotion ranges from 0.7 to 1.4 cents. This range is necessary because of the difficulty in separating non-promotional aspects of direct selling—transportation, technical, and other related services.
Against this gross consumer cost must be weighed the joint products or services provided by advertising. In the case of electronic advertising, the consumer who views commercial television receives entertainment, while readers of magazines and newspapers receive reduced prices on these publication. The consumer pays directly for some premiums, but also receives nonfood merchandise as an incentive to purchase the product. The "benefits" must, therefore, be subtracted from the gross cost to the consumer to fully assess the net cost of advertising.
Also significant are the impacts of advertising on food demand, nutrition, and competition among food manufacturers. The bulk of manufacturers advertising is concentrated on a small portion of consumer food products. Has advertising changed the consumption of these highly processed products relative to more perishable foods such as meats, produce, and dairy products? Has the nutritional content of U. S. food consumption been influenced by food advertising? Has competition among manufacturers and retailers been enhanced or weakened by advertising? These are important questions and warrant continued research.
The author’s attitude towards advertising can be characterized as ______.
选项
A、admiring
B、condemning
C、uncertain
D、inquisitive
答案
D
解析
转载请注明原文地址:https://kaotiyun.com/show/6QhO777K
0
考博英语
相关试题推荐
Thegovernmentistobanpaymentstowitnessesbynewspapersseekingtobuyuppeopleinvolvedinprominentcases【21】thetrialo
Brazilhasbecomeoneofthedevelopingworld’sgreatsuccessesatreducingpopulationgrowthbutmorebyaccidentthandesign.
AndresearcherssaythatlikethoseliteraryromanticsRomeoandJuliet,theymaybeblindtotheconsequencesoftheirquestsf
Onemorning,afewyearsago,HarvardPresidentNeilRudenstineoverslept.Afteryearsofnon-stoptoilinanatmospherethatre
Attitudesofrespect,modestyandfairplaycangrowonlyoutofslowlyacquiredskillsthatparentsteachtheirchildrenoverm
Attitudesofrespect,modestyandfairplaycangrowonlyoutofslowlyacquiredskillsthatparentsteachtheirchildrenoverm
ClimaticconditionsaredelicatelyadjustedtothecompositionoftheEarth’satmosphere.Iftherewereachangeintheatmosphe
UnlikethecarefullyweighedandplannedcompositionsofDante,Goethe’swritingshavealwaysthesenseofimmediacyandenthusi
Beforetheconstructionoftheroad,itwasprohibitivelyexpensivetotransportanyfursorfruitsacrossthemountains.
D.H.LawrencewasthefourthchildofArthurLawrenceandLydiaBeardsall,andtheirfirsttohavebeenborninEastwood.Ever
随机试题
在Word2010视图中,能显示“页眉”的是【】
在中华人民共和国成立后的教学实践中,曾出现过学生走出校门,学工、学农、字军等做法,认为学生获得知识主要借助于他们自身的社会实践。试从某一教学过程的基本规律出发,对这一做法进行评述。
A.静电引力B.范德华力C.库伦引力D.氢键E.疏水作用力抗原抗体结合力中作用最强的是
被宣告死亡人的民事权利能力和主体资格的恢复,根据我国《民法通则》的规定,必须具备哪些法律事实?()。
合同的附随义务[武大2015年研]
下列选项中与《史记》《汉书》合称“前四史”的是()。
氟化漱口水使用的氟化物主要是()。
A、 B、 C、 D、 A
A、 B、 C、 D、 A本题考查倒装结构。hardly放在句首,其后的主语和谓语要部分倒装。因此选A,改成hadI。
中国是个发展中国家,人口众多、经济发展水平低、气候条件复杂、生态环境脆弱,易受气候变化的不利影响。气候变化对中国自然生态系统和经济社会发展带来了现实的威胁,主要体现在农业、自然生态系统、水资源等领域以及沿海和生态脆弱(eco-fragile)地区,适应气候
最新回复
(
0
)