首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what
admin
2005-11-28
104
问题
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what they think, marketers would need direct access to consumers’ thoughts to get the truth.
Now, in a way, that is possible. At the "Mind of the Market" laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing pitches. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. "The goal is not to manipulate people’s preferences," says Kosslyn, "just to speak to their actual desires." The group’s findings, though still preliminary, could radically change how finns develop and market new products.
The Harvard group use position emission topography(PET)scans to monitor the brain activity. These PET scans, along with other non-invasive imaging techniques; enable researchers to see which parts of the brain are active during specific tasks(such as remembering a word). Correlations have been found between blood flow to specific areas and future behavior. Because of this, Harvard researchers believe the scans can also predict future purchasing patterns. According to an unpublished paper the group produced, "It is possible to use these techniques to predict not only whether people will remember and have specific emotional reactions to certain materials, but also whether they will be inclined to want those materials months later."
The Harvard group is now moving into the next stage of experiments. They will explore how people remember advertisements as part of an effort to predict how they will react to a product after having seen an ad. The researchers believe that once key areas of the brain are identified, scans on about two dozen volunteers will be enough to draw conclusions about the reactions of specific segments of the population. Large corporations — including Coca Cola, Eastman Kodak, General Motors, and Hallmark—have already signed up to fund further investigations.
For their financial support, these finns gain access to the experiments but cannot control them. If Kosslyn and Zaltman and their team really can read the mind of the market, then consumers may find it even harder to get those advertising jingles out of their heads.
What does "to speak to" in the last sentence of the second paragraph mean?
选项
A、To talk to.
B、To say to.
C、To communicate to.
D、To respond to.
答案
D
解析
此处的to speak to意为“对人们的实际需求做出反应”,因此答案为D。
转载请注明原文地址:https://kaotiyun.com/show/6UIO777K
0
考博英语
相关试题推荐
•Readthetextbelowaboutanaccountant.•Choosethebestwordtofilleachgap,fromA,B,CorD.•Foreachquestion193
ReadthearticlebelowaboutamanufacturingcompanycalledLebrun.Inmostofthelines(34-45),thereisoneextraword.Iteit
—Readthearticlebelowaboutpublicimage.—Choosethebestwordtofilleachgap,fromA,B,CorD.—Foreachquestion19—33,
Thecompanyismostworriedabouthow______.Employeesshouldanswerthephoneafter______.
Lookatthechartsbelow.TheyshowInternetsalescomparedtoHighStreetsalesofholidaysofferedbyeightdifferenttravelc
GreenLandMEMOTo:AllStaffFrom:MarcShawDate:3May2008Subject:NewEmployee①LouisaBeck,formerlyofB.S.Company,②h
Inthatcountry,apersonwhomarriesbeforelegalagemusthaveaparent’s______toobtainalicense.
TheLondonterroristattacksonJuly7andJuly21changedBritishPrimeMinisterTonyBlair.Hehadlongbeenreluctanttomake
Wewerediscussingthehousingproblemwhenamiddle-agedmancutinandsaid,"There’snopointintalkingaboutimpossibilitie
Itisdoubtfulwhetheranyonecanbeatruly______observerofevents.
随机试题
A.OARB.DVHC.OURD.SRTE.BEV我国研制的γ-刀治疗装置是
12岁男孩,发热伴皮肤出血点2周。查体贫血貌,皮肤散在瘀点,肝脾均为肋下2~3cm,胸骨压痛,血红蛋白65g/L,白细胞15×109/L,血小板13×109/L,不需做的检查是
患儿,男性,出生后发现脐部中央的脐带附着部位有一直径6cm肿物。表面无皮肤,仅有透明的囊膜覆盖。最可能的诊断是
氟化水源防龋的最佳年龄是
患者,男性,80岁。因冠心病全心衰竭入院,神志清醒,呼吸频率24次/分,半卧位,心界向两侧扩大,心率108次/分,两肺可闻及湿啰音,肝肋下3指,双下肢凹陷性水肿。患者在家中已经2天未排便,护士在指导其排便过程中不妥的是
下列关于空调机组表冷器的表述,正确的是_______。
根据证券价格对信息的反应程度,可以将证券市场分为()。
2009年,中国某土畜产进出口公司将出口的一批茶叶投保一切险,投保茶叶在海运途中因受带有异味的中草药的影响而变味。根据上述材料,问答下列问题:本案例中的保险属于()货物保险。
下列哪些机关有权决定宣布战争状态?()
在微软64位WindowsServer2008中集成的服务器虚拟化软件是()。
最新回复
(
0
)